United Way of the Coalfield Inc Serving Hopkins

United Way of the Coalfield, Inc. Serving Hopkins & Muhlenberg Counties 2019 - 2020 Campaign Coordinator Guide

United Way of the Coalfield, Inc. Thank YOU for your willingness to learn more about our 2016 campaign. The donations of your LOCAL employees are distributed to LOCAL agencies and directly help LOCAL people. Your contribution DOES make a difference! LIVE SAFE LIVE HEALTHY LIVE ENCOURAGED LIVE SUPPORTED LIVE UNITED. 2

Table of Contents • United Way Overview • Develop A Plan For Success • Build A Strong Campaign Team • Involve Your Leadership • Promote and Publicize • Campaign Kickoff • Make The Ask • Report Your Results • Say “Thank You!” • 10 Step Review • Special Events – Fun Theme Ideas • United Way of the Coalfield 2019 -2020 Agency Information • 2019 Campaign Video 3

United Way Overview Advancing the Common Good United Way of the Coalfield is working to advance the common good by focusing on children, families, and seniors through basic needs, self-sufficiency, nurturing youth & children, and health & wellness education. LIVE UNITED is a call to action for everyone to be part of the change. GIVE. ADVOCATE. VOLUNTEER. BASIC NEEDS Providing food, clothing and shelter for those in crisis. SELF-SUFFICIENCY Providing education, training, and counseling opportunities so that individuals can achieve stability and independence. NURTURING YOUTH & CHILDREN Providing skills to build character such as childcare, day camps, and sports. HEALTH & WELLNESS Providing education, support and preventative programs to those families at the greatest risk, preserving family units and breaking cycles of abuse and neglect. 4

Develop A Plan For Success 2016 We encourage you to work with your United Way staff to assess the strengths of last year’s campaign and identify areas of improvement in order to reach your goals. • Campaign Checklist • Sample Campaign Timeline • How To Set Your Goal 5

Develop A Plan For Success Campaign Checklist Before the Campaign ___Meet with your United Way representative • Develop a timeline and set measurable goals • Choose strategies that are tailored to your corporate culture • Identify events that work best for your employees and are fun • Consider incentives to increase participation • Assign responsibilities to your team members ___Secure CEO/Senior Management endorsement ___Review campaign history and set dollar, participation and awareness goals ___Confirm campaign budget ___Recruit a campaign team comprised of representatives from all departments ___Determine campaign theme, incentives, and promotion plan ___Establish a timeline for kick-off and activities ___Schedule United Way Community Speakers During the Campaign ___Obtain contribution forms and materials as needed ___Begin promoting the campaign at least one week before the kick-off ___Campaign kick-off celebration – take photos/videos for social media usage ___Hand out contribution forms or instruct your employees about any on-line giving portals ___Include your United Way Representative in progress reports and use them as a resource ___Send emails to remind employees about community needs and upcoming campaign activities ___Conduct special events and include United Way Community Speakers, games and/or prizes ___Send a reminder about the campaign closing date After the Campaign ___Collect all contribution forms, route to payroll (if necessary) ___Remember to make your corporate gift and/or match ___Contact your United Way Representative so that your envelope can be picked up ___Thank your committee, campaigners, and employees who participated ___Include campaign results/event photos/videos/prize winners in your company newsletter or post on social media ___Evaluate your campaign strengths and weaknesses and make recommendations for next year’s campaign ___Provide feedback to your United Way representative so we know how to serve you better Ongoing ___Keep employees informed about how their support providing support ___Offer your employees opportunities for volunteering to help support United Way of the Coalfield and our partner agencies ___Plan other year round community education or volunteer activities 6

Task Date Completed X Notes Meet with your United Way Representative Obtain CEO endorsement and support Appoint Workplace Campaign Coordinator and recruit Campaign Committee Secure a corporate gift or corporate match commitment Keep your momentum going strong – year-round engagement can take numerous forms. Talk to your employees about how they can LIVE UNITED all year! Determine electronic or paper pledge tools (or both) Request management to make appearances at kickoffs, rallies and presentations Develop detailed timeline Develop Campaign Plan: >Set Goal >Determine marketing strategy >choose campaign methods >Set incentives >Arrange agency speakers and tours >Plan special events Plan Company Kickoff Event and Meetings Send email communications to notify staff of United Way Campaign activities Send letter/memo from top executives to all employees Calculate results to include total dollars, number of donors, and number of employees Report final results to your United Way Representative Report Campaign results to campaign committee and all employees Thank everyone with events, letters, etc. 7

Develop A Plan For Success How To Set Your Goal A workplace goal provides an incentive to give and measure success. Every year, your organization should strive for even better results to make improve more lives in your local communities. Set a workplace goal to encourage increases in giving. The worksheet included here can help you to calculate your company’s investment potential. 8

Build A Strong Campaign Team Successful Campaigns are the result of a varied and inclusive Campaign team. Be sure to include representatives from many levels of management, line staff and departments. Building a Strong Team • Confer with previous Campaign Coordinators to recruit the most enthusiastic and hardworking team members. • Recruit opinion leaders and those you feel will be effective working within a committee structure to meet a common goal. • In tandem with your CEO, select a person to chair (lead) the Leadership Campaign. The best candidate is someone who is, or will become, a Leadership donor. BRIGHT IDEAS Partner with United Way staff for training Establish duties for each team member Keep team engaged and informed 9

Involve Your Senior Leadership The success of your campaign will be significantly improved based on the commitment and visible support your senior managers and chief executive officer provide. • Ask your CEO to send personal correspondence (i. e. letter, email, payroll insert, etc. ) to each employee asking for Campaign support and contribution. Followup with a letter or phone call thanking each employee for his or her gift. • Arrange for your CEO to host the Campaign kickoff celebration and speak with small groups of employees during meetings and events throughout the Campaign. • Make sure to have the CEO and/or other top executives represented at all Campaign meetings and attend most Campaign activities, including volunteer events. • Obtain pre-approval for employees to participate in agency tours and special presentations associated with the Campaign. 10

Promote and Publicize United Way can help you create a fun, exciting employee environment where a passion for giving is contagious. These ideas will help you bring the impact of giving to life as you show employees how their gifts are changing lives in their community. LIVE UNITED by: • Opening your heart -- GIVE • Spreading the word -- ADVOCATE • Joining hands and giving your time -- VOLUNTEER 11

Promote and Publicize Online Engagement • Educate/communicate to employees about affinity groups and collect information for reporting – Ask donors to share how many years they have contributed to United Way – Ask donors to identify their areas of interest (company and/or United Way initiatives that align to Education, Life Skills or Health) – Ask donors to provide contact information – email, home mailing, etc. – Use email or giving site functionality to thank and recognize donors – Ensure segmented groups are included in the reporting for both companies and United Way 12

Promote and Publicize Year-Round Communications Corporations who take a year-round approach to their philanthropic partnerships offer employees an opportunity to build stronger relationships with community organizations. This provides a winning situation for everyone—the company, employee, organization and community. • Volunteer throughout the year (3 -4 x) – Consider onsite activities which offer employees an easy way to volunteer without leaving the office • Adopt an Agency and stay posted on progress and results • Host a lunch & learn to inform employees about key issues in your community or ways to get involved • Family fitness fair – Organize a free community Fitness Fair with healthy recipes, exercise demonstrations, volleyball games, healthy snacks, etc. • Share updates and community impact/success stories – newsletter articles on social media or via emails, flyers or other employee communications 13

Promote and Publicize Examples of Global Corporate Leaders LIVE UNITED 14

Campaign Kickoff Plan an exciting and informational kickoff event that is customized to your company and employees. A Campaign kickoff event brings everyone together for a common cause. • Schedule a Leadership Giving meeting with senior management and executives before the kickoff. Establish them as pacesetters for the Campaign. Commitments from top leaders will motivate the rest of the organization to get involved. • Make sure your CEO and senior management can attend the kickoff. • Kick off the Campaign at an all-staff meeting that is already on the calendar. This prevents employees from having to attend an additional meeting or rearrange schedules. If you can, include a special breakfast or lunch with activities, drawings, prizes, games and contests. • At kickoff, communicate management support, campaign goals, planned activities, how to make a gift, ways to get involved and campaign dates. 15

Make The Ask It is important to offer every employee the opportunity to LIVE UNITED and be a part of creating lasting change. The number one reason people do not give is because they are not asked. Please allow every employee to make an educated, personal decision about giving to their local community through United Way. • Educate • Make The Ask 16

Make The Ask Educate Through Employee Meetings The best way to communicate the community’s needs and make the ask is by inviting a United Way staff member and community partner representative to share with your employees during existing staff meetings. If staff meetings do not already exist, consider a special campaign kickoff or smaller meeting to educate employees about United Way. • Ask your CEO/senior executives to attend and publicly endorse the campaign. • Keep the meeting or event lively, brief and informative. • Encourage questions. • Make the ask! It’s important that your ask is heartfelt and specific. People generally give what they are asked to give, whether it’s $5 per pay period, a 10% increase, 1% of salary. • Thank employees for their participation and for considering a gift to United Way. Educate One-On-One Individually ask your employees to consider giving. Be sensitive to each person’s personal interests and questions. United Way staff can help you prepare for a personal or individual ask. 17

Make The Ask Helpful Tips Make your pledge first. If coworkers know you believe in and support United Way, they’ll be more likely to make a pledge. Be prepared to share your story about why you support United Way, or how United Way has benefited you or someone you know. Know the facts. Review United Way’s materials and website thoroughly so you feel more comfortable telling the United Way story. Make personal contact. People give to people. It’s important that every campaign volunteer reaches out to their assigned employees one-on-one. Be positive. Explain the benefits of giving to United Way. Stress the importance of each person’s contribution to our community; every gift makes a difference! Ask coworkers that you know first. Approaching people you know will help refine your presentation skills. The positive responses you get will boost your confidence. Make it a two-way street. The ask should be a dialogue, not a monologue. Be prepared for questions and comments. If you don’t know the answer to a question, that’s okay! Explain that you’ll get back to the person posing the question after you’ve had a chance to get information from United Way. Also, be sure to listen with care and sensitivity to any concerns that come your way. What’s your thing? Part of your dialogue should include asking potential givers what their interests are and how they want to LIVE UNITED. Connect the dots between the giver’s interests and the work of United Way. Say thank you! Whether your coworkers indicate that they will make a gift to United Way or not, thank them for their consideration. Remind them that their commitment to giving back is what it means to “LIVE UNITED!” 18

Make The Ask Incentives & Recognition – make it fun Providing incentives to Give, Advocate, and Volunteer can help: • Motivate those not inclined to participate • Encourage greater participation than originally expected (and increase results) • Capture personal contact information Incentives can be anything: • T-shirts • Days off • Company match • Special parking spaces • Event tickets • Pizza parties 19

Report Your Results It is critical to follow-up with your employees and report results in a timely manner. Sharing information about how your campaign is progressing is also a great way to maintain employee interest and enthusiasm. • Share Process and Results • Explain What Their Dollar Buys/Impact • Create Community Impact/Success Stories • Recognize Donors 20

Say “Thank You!” Your “thank you” should be the first of many communications that emphasize to employees how important their gift is in providing critical resources to their community. • Personally thank everyone who made a donation, including your Campaign team. • Have your CEO thank all participants and the Campaign team in a special letter. • Publish a special thank you note in your organization’s newsletter or intranet. • Host a fun thank-you event – like an ice cream social, pizza party, or cookout. • Show appreciation with personalized gifts – a car wash, homemade desserts, flowers, golf lessons, etc. • Sponsor agency tours to show employees how their investments make a difference. • Display campaign awards in your lobby year-round. • Give out special awards or prizes to departments that gave generously. 21

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2019/2020 Agency Partners United Way of the Coalfield, Inc. Hopkins County 4 -H Hopkins County Family YMCA 27

2019/2020 Agency Partners United Way of the Coalfield, Inc. 28

Impact Mentoring 1 South Main Street Madisonville, KY 42431 Making a positive difference in the lives of children and assisting them in achieving their highest potential Impact Mentoring offers two types of programs – Community Based and Site Based Mentoring. Both programs target elementary aged children between 6 -12 years old. The Community Based program matches a “Big Hero” positive mentor with a “Side Kick” in a community setting >Increases a child’s self-confidence >Raises a child’s competence in school and community >Enrichs the child socially and culturally >A “Big Hero” invests an average of nearly 1, 000 hours in one year impacting the lives of their “Sidekicks” and making a difference >While the child is matched between the ages of 6 -12, the match can continue until the child turns 18 years old or graduates from high school The Site Based Mentoring program matches a “Big Hero” positive mentor with a “Sidekick” in a school setting >Fosters self-esteem while promoting a new friendship >Learns appropriate behavior >Visits are scheduled during school hours for one hour each week (mentors do not visit outside of school) >A “Big Hero” can be a Lunch Buddy to a “Sidekick” The Community Based program served approximately 20 children last year The Site Based Mentoring program served approximately 102 children last year Both of these programs are expected to serve more children in the coming year Serving Hopkins & Muhlenberg Counties 29

Hopkins County 4 -H Council, Inc. 75 Cornwall Drive Madisonville, KY 42431 Hopkins County 4 -H Providing opportunities for OUR young people to grow and be the best they can be Through 4 -H young people learn: >Leadership, Citizenship and Life Skills >New skills, through hands on activities and programs Learning Opportunities include: >4 -H Teen Leadership Retreat >Workforce Preparation through MAPS program >4 -H Congress in Atlanta, GA >YMCA Partner Program (Healthy Food and Fitness) >4 -H Teen Conference at UK >4 -H Camp >Hopkins County Junior Leadership >Hopkins County Fair <Issues Conference in Jabez, KY >Citizenship/Manners/Etiquette >4 -H Clubs >4 -H Aerospace Camp >Livestock Training, Sewing Club; 4 -H Project Day; Speech and Demonstration; 4 -H Summit; 4 -H Health & Nutrition 1, 487 young persons participated in various 4 -H programs last year Your donation provides financial assistance to our youths who might not otherwise be able to participate Serving Hopkins County 30

CASA 10 South Main Street, Room 26 Madisonville, Kentucky The National Court Appointed Special Advocate (CASA) Association, together with its state and local member programs, supports and promotes court-appointed volunteer advocacy so every abused or neglected child in the United States can be safe, have a permanent home and have the opportunity to thrive. Serving Hopkins County 31

The Learning Center of Madisonville 552 East Center Street Madisonville, Kentucky The Learning Center of Madisonville and Muhlenberg is here to help you with your struggling subjects. There is an ancient Chinese proverb that states “A journey of a thousand miles begins with a single step”, and TLC is the first step in your journey. We are here to help, whether that be through tutoring in Reading, Math, Sciences, Language, or ACT Prep. Our tutoring program provides students the opportunity to learn in one-on-one or group settings based on what works best for them, but we don’t stop there. Navigating the world of education can be impossible without having the direction of experienced help. We provide advice and education tools to help students improve their grades and build confidence. Education is the cornerstone on which each individual builds their life. We believe your ability is your best asset for your future. Serving Hopkins County 32

Feeding America 313 Peterson Dr. , PO Box 821 Elizabethtown, KY 42701 In a country that wastes billions of pounds of food each year, it's almost shocking that anyone in America goes hungry. Yet every day, there are millions of children and adults who do not get the meals they need to thrive. We work to get nourishing food – from farmers, manufacturers, and retailers – to people in need. At the same time, we also seek to help the people we serve build a path to a brighter, food-secure future. This particular program provides meals in backpacks for students in Muhlenberg County most in need. Serving Hopkins County 33

Hope 2 All 92 North Main Street Nortonville, Kentucky The National Court Appointed Special Advocate (CASA) Association, together with its state and local member programs, supports and promotes court-appointed volunteer advocacy so every abused or neglected child in the United States can be safe, have a permanent home and have the opportunity to thrive. We are a faith based center dedicated to helping people overcome life controlling problems. Hope 2 All is a non-profit organization that was founded by a co-op of local churches, pastors and individuals who are working together to provide assistance to our community in a variety of ways. Serving Hopkins County 34

Hopkins County Family YMCA 150 YMCA Drive Madisonville, KY 42431 Hopkins County Family YMCA The YMCA Kid Center provides high quality pre-school, before/after school child care programs and summer programs to families in Hopkins County. Services Provided: >Financial Assistance to families that cannot afford child care and are not eligible for any other state assistance >An early morning facility that opens at 6 AM >Transportation to and from school >A pre-school program with emphasis on kindergarten readiness >High quality care that meets Kentucky Department of Education lesson plans which includes areas for growth in social, emotional and cognitive development >Assurance that the YMCA child care staff participates in on-site staff trainings and continuing education trainings Last year 135 children received financial assistance as a result of the United Way of the Coalfield campaign Serving Hopkins County 35

Muhlenberg County Opportunity Center (The Opportunity Center) 615 Opportunity Way Greenville, KY 42345 A part of our community since 1966 What is The Opportunity Center? A private non-profit organization with a purpose of providing vocational evaluation and training for adults that are mentally and physically challenged in Muhlenberg and Hopkins County. The Objective: >Train & rehabilitate clients for jobs with community employers >Provide long term employment to clients unable to work within the community Type of Services Provided: >Job assignments to acquaint clients with world of work >Training in a particular skill >Job readiness >Transportation to the center >WORK SERVICES PROGRAM - Clients are provided long term employment at the center: >Labeling >Utility Rags >Commercial/Sub-contract assembly work >All types of custom order work >Packaging and Sorting >Retail experience at onsite grocery & clothing stores What are the Benefits? >Development of job skills >Pride and accomplishment >Community job placement opportunities >Develop friendships and social interaction >Greater sense of independence >Develop and obtain life skills 49 clients were served last year This number is expected to increase to 54 in the coming year Serving Hopkins & Muhlenberg Counties 36

The Salvation Army 805 Mc. Coy Avenue Madisonville, KY 42431 Serving our Community since 1976 The Salvation Army meets the immediate food and emergency needs of those in our community. >Soup Kitchen (hot meals daily) >USD Food Pantry (food bags for homes in need) >Senior Commodities (food bags provided for clients over 60 years of age and below poverty level) >Paying rent >Paying utilities >Providing a bus ticket >Providing vouchers for clothing or furniture Over 14, 000 clients were served last year This number is expected to increase to over 18, 000 in the coming year Serving Hopkins & Muhlenberg Counties 37

Sanctuary, Inc. PO Box 1165 Hopkinsville, KY 42241 Hopkins County office: 100 South Railroad Street Madisonville, KY Sanctuary provides victims of domestic violence and sexual assault with: >24 Hour Crisis Line >Counseling – Crisis, Individual & Group >Victim Centered Support >Medical and Legal Advocacy >Emergency Shelter >Transitional and Permanent Housing Assistance >Education Provide education programs (offered to the public) >Bullying >Anger Management >Keeping Yourself Safe >Conflict Resolution >Dating Violence >Date Rape >Family Violence >Sexual Harassment >Internet Safety >Green Dot ALL SERVICES ARE FREE AND CONFIDENTIAL 235 clients were served last year This number is expected to increase to 280 in the coming year Sanctuary, Inc, is one of only three programs in Kentucky that provides both domestic violence and sexual assault services. Serving Hopkins & Muhlenberg Counties 38

Pennyroyal Center / Trace Industries 430 Davenport Hopkinsville, KY 42240 Hopkins County location: 1235 West Noel Madisonville, KY What is Trace Industries? A Community Rehabilitation program that provides gainful employment for individuals with intellectual Trace Industries Goals: and/or other development disabilities, substance abuse addictions and seriously mentally ill adults in our community >Increase self-sufficiency through paid employment >Motivate toward self-discipline & maximum independence >Improve basic independent living skills Types of Work Offered: >Assembly and subassembly processes >Manual Quality inspection processes >Retail Packaging What are the Benefits? >First and foremost……OPPORTUNITY >Community job placement opportunities >Greater sense of independence >Develop friendships and social interaction >Sorting processes >Collating processes >Rework processes >Wood Machining processes >Cleaning Crew >Mowing and Grounds Maintenance >Development of new job skills >Ability to earn a paycheck and purchasing power >Pride and accomplishment >Develop and obtain life goals 40 clients were served last year This number is expected to remain about the same in the coming year Serving Hopkins County 39

Pennyrile Allied Community Services, Inc. (PACS – Meals on Wheels) PO Box 549 Hopkinsville, KY 42240 Hopkins County office: 200 North Main Street Madisonville, KY Muhlenberg County office: 55 Career Drive Powderly, KY Meals on Wheels improves the physical, mental and nutritional conditions of the elderly in Hopkins & Muhlenberg Counties >Provides 8, 667 home delivered meals to needy senior citizens >Aids seniors in the continued ability to stay in their homes Meals on Wheels is the only agency in our area providing daily meals to homebound elderly. PACS works closely with local doctor’s offices and hospitals to provide meals to patients when needed as part of their doctor’s release plan. The need is great. The waiting list averages between 25 to 40 seniors per month. 421 clients were served last year This number is expected to increase to 450 in the coming year Serving Hopkins & Muhlenberg Counties 40

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While none of us can give everything, each of us can give something. United Way of the Coalfield, Inc. PO Box 366 Madisonville, KY 42431 270 -821 -3170 executive. director@unitedwayofthecoalfield. org United Way of the Coalfield, Inc. Dee. Padgett@unitedwayofthecoalfield. org PO Box 366 Madisonville, KY 42431 Together we 270 -821 -3170 can make a difference Sean. mooningham@unitedwayofthecoalfield. org in OUR Community