Technical Vocational Education SKILLED EMPOWERED YOUTH IdaraeTaleemoAagahi ITA

Technical Vocational Education SKILLED & EMPOWERED YOUTH Idara-e-Taleem-o-Aagahi (ITA) Presented by: Wajeeha Arbab District Supervisor ( RYK)

Agenda q. Program Review q. Implementing Methodology q. Targets q. Achievements q. Challenges q. Liaison with line departments q. District data

Guddi Baji Introduction Guddi Baji project is a perfect example of creating livelihoods for youth in a sustainable manner It is an extensive program through which young women (aged 18 -30) as Guddi Bajis

will benefit two ways – by selling Unilever brands & beauty services to women in their vicinity by mobilizing incentives tied to sales of Unilever brands, which will help them establish their own beauty parlors/enterprises

Who are Guddi Bajis are energetic & articulate women who are aware of hygiene and beauty facts, the specific brands & are enthusiastic about sharing information with many more This program will give Guddi Baji the opinion leadership they need to sell & promote Unilever beauty brands Guddi Bajjis are women with an entrepreneurial spirit who are interested in earning a dignified livelihoods They are carefully headhunted by BRC from rural areas/villages by virtue of the aforementioned qualities

A unique Partner Ship Idara-e-Taleem-o-Aagahi (ITA) began the program in collaboration with the Technical Education & Vocational Training Authority (TEVTA), Unilever Pvt. Limited (UPL) Pakistan and the Department of Schools – seeking Government Secondary Schools as hosts in districts Rahim Yar Khan and Bahawalpur in 2010 and 2011. MOU with TEVTA sehttp: //www. tevta. gop. pk/mous. h tm#publicprivate

GUDDI BAJI LABs IN PHASE 2 AT DISTRICT RAHIMYARKHAN q. Liaqautpur q. Khanpur q. Sadiqabad q. Rahimyarkhan q. Zahirpeer

Implementation Methodology Selecting Criteria: Matriculate (grade X) ØBelongs to a village having a minimum population of 5000 and maximum 10000 i. e. 700 – 1500 HHs ØConfident & Presentable ØDesire to grow & earn extra income ØEager to work with UPL for 3 -years at least ØAgrees that if she leaves the contract then she will pay back the course fee (Rs. 12000)

Paid Groups ITA seeks to provide certified skills and vocational training opportunities to the poor and vulnerable groups in Pakistan through clusters of social enterprise and empowerment. Over 66% of Pakistan’s 180 million population is under 30 years of age and almost 50% classified as poor and vulnerable. Only 11% of the population reaches grade X and 5% higher education; approximately 2% are enrolled in technical vocational programs - a huge untapped potential is waiting to be explored.

Vision Provide economic and social empowerment to disadvantaged youth through skills and livelihoods. Mission To reduce poverty through extension of skills and economic opportunities particularly for young women as competent trained entrepreneurs across Pakistan.

Objectives of Program Ø To provide local opportunities for youth to achieve quality certified skills for improved livelihoods. Ø To encourage local community/youth to learn accredited demand based vocational skills Ø To ensure that this can be done through certified trainers of TEVTA of a quality that is acceptable in the marketplace Ø To extend supervision for high outcomes for a scaled up program at sustainable costs

Procedure to Initiate Courses Advertisement in the area by banners/local cable network. Collection of Enrolment Files from participants. Formal Letter to District Manger TEVTA for nominating appropriate trainer for the skill. Appointment Letter of Trainer from District Manager ITA. Collection of Fee on prescribed Receipt Form with Admission Forms filled in. Monitoring, documentation and support

ITA OFFERS TEVTA BACKED CERTIFICATION FOR THREE MONTHS TRAINING COURSES q. Beautician q. Tailoring q. Embroidery q. Auto Mechanic q. Electrician q. Auto. CAD

Established Fully Equipped Beautician LABS as Professional Training Centers q. Government Girls Higher Secondary Zahirpeer q. Government Girls Higher Secondary School Liaquatpur q. Government boys elementary School UNILEVER Rahim Yar Khan q. Government Girls High School old Sadiqbabad q. Government Girls Railway. High School Khanpur q 48 NP model Village

Status of LABs Khanpur Lab Active Rahimyarkhan Lab Active Zahirpeer Lab Active Liaquat Pur Lab Active Sadiqabad Lab Active 48 NP model village Active Auto. CAD ( RYK) Active

Enrollment Status from September 2012

Auto. CAD Enrolled Passed Out Batch 4 ( Jan. March) 29 Batch 5 ( April. June) 30 30 29 Batch 6 (July – 30 Septembe r) 25 Batch 7 ( 30 October – December ) 26 Total 109 120

Khanpur Lab Beatucian Enrolled Passed Out Batch 4 ( Jan- March) Batch 5 ( April- June) Batch 6 21 (July – Guddi Baji ( September) 26 ) Batch 7 ( 53 October – December) 53 Total 74 79

Sadiqabad Lab Beatucia Guddi n Baji Paid Group Passed Out Batch 6(Julysept 30 62 25 25 55 87 32 Batch (oct-Dec) Total 32

Liaquatpur Lab Beatuci Guddi an Baji Paid Group Batch 31 (July – Septem ber) Batch ( October – Decemb er) Total 31 Passed Out 31 27 27 27 58

Zahirpeer Lab Beatuci Guddi an Baji Paid Group Passed Out Batch 34 6(July – Septem ber) 30 59 Batch ( October – Decemb er) 31 31 61 90 Total 34

Rahimyarkhan Lab Beautici Guddi an Baji Paid Group Passed Out 2011 75 75 2012 50 50 Batch 25 6(July – Sept) Total 25 19 125 144

Enrollment Status 2013

Auto. CAD Enrolled Passed Out Batch 8( Jan 28 - March) 27 Batch 9( April- June) 30 19 Batch 10 (July – 30 September) In Progress Total 46 88

Khanpur Lab Beatucian Guddi Baji Enrolled Passed Out Batch ( Jan. March) 22 22 Batch ( April. June) 21 21 17 In Progress 60 43 Batch (July – Septemb er) Total

Sadiqabad Lab Beatucia Guddi n Baji Paid Group Passed Out 30 30 Batch (Septem ber Novemb er) 20 In progress Total 50 30 Batch ( Jan. March) Batch ( June. August)

Beatuci Guddi an Baji Paid Group Passed Out Batch ( April. June) 20 14 Batch 6(July – Septem ber) In process Total 20 14

Rahimyarkhan Lab Beautici Guddi an Baji Paid Group Passed Out June August 13 13 Total 13

48 NP Model village

Trades Batch 1 2 3 4 Electricia 14 n 11 5 8 Embroid 10 ery 12 4 15 Beautici 9 an 12 6 9 Auto 7 Mechani cs Close Tailoring 14 23 9 12 Total 58 24 44 54

S O W SWOT Analysis T

S trengths ØTrained skills in Youth ØEconomy Empowerment ØSource of Income ØTevt MOU and Certification Ø 48 NP model village ØA low cost high impact program in rural areas ØTrained 890 Students till August 2013 S W O T

W eaknesses ØLocation Empowerment ØEquipments are not modern ØPromotion material/mass material to motivate community ØNeed to introduce more trades Ø 48 NP electricity issue and huge load shedding effect centers Ø 3 Months course ØStaff salaries not up to mark ØOther organization impact ( free of cost courses) ØSecurity issue S W O T

O pportunities ØMore Trades ØCooperative environment Ø 48 NP Model village ØGood relation with liaison department ØCommunity Motivated S W O T

T hreats ØLocation notice due to head teacher mood ØFees ØLack of space ØElectric Machinery not in use at 48 NP ØLess admissions ØMaterial and machinery is not safe S W O T

Positive factors S O • Trained Skills in Youth • Economy Empowerment • Trained 890 Students ( Boys + Girls) • Community motivated Specially girls • Parents trust • Can start their own work • Source of Income • Tevt MOU and certification • ECD centers • Visits of Political • Also start small parlor at home • Valuable certification also valid for govt jobs • ECD center help to communicate easily with mother • Source of Income • Tevt MOU and certification • ECD centers • Visits of Political • First priority support of TEVT to 48 NP • All modern machinery placed • Easy to pass any legal document

Negative factors W • Location Empowerment • Equipments are not modern • Promotion Material T • Any time head teacher notice for classroom • Many student are in fond of new techniques • Due to advertisement number of admission are not up to NNegative factors • Found of more trades • 48 NP electricity issue • Only 3 months certification • Students ask for new trade like English language course, Computer course, Fashion designing • Many students wants diploma ( one year certification) • Staff Salaries not up to mark • Other vocational center offer free of cost courses • Due to less salaries cant hire good staff of Tevta • Like Vti offers free of cost courses , which highly effect on admission ,

MEDIA COVERAGE

For Resolving 48 NP Electricity issue Visit of Maiza Hameed (MPA PML ) Visit of Saira Bano ( District President PML) Visit of ADCG ( Wajid Shah) Visit of DCO ( Nabil Javed) Visit of EDO Finance ( Zahor Hussain Gujar) Visit of GM NCHD ( Sajid Ali) Visit of Nawaye waqt Reporter ( Zia Sab) Media Coverage

Monitoring • Monitoring is performed by the ITA’s team on a weekly basis through physical verification and mobile technologies ; • Attendance record of trainees and trainers, quality of training, feedback of/from trainees, class room environment/ maintenance & repairs. • Attendance of trainees is 90 -95% • Reporting of District Supervisors to Manager Livelihood/Program Manager • Monitoring by TEVTA teams as well

Vocational Training for the Challenged – An Inclusive Opportunity Knowledge & skills is not reserved for favored few, but it should reach every section of the society. ITA has ensured admissions to students who are challenged (physical , speech and hearing). ITA is an equal opportunity institution and believes that these challenges can be converted into productive assets with dignity through provision of vocational training.

Targets • From traditional to non-traditional areas linked to market demand – local, regional and international • Construction services • Grooming, Language & ICTs • Fashion and accessories • Jewelry industry • Pottery/ceramics – truck art products • Agri. /Dairy • businesses • Day Care Centers/Early Years Training • Managing Retail/Shops for distributors • Fashion Designing • Kitchen Management/cooking classes • Leather work

Challenges for ITA • Resources for expansion – Human/Financial and Institutional • One purpose built facility for demonstration, research and policy, counseling, and new product/services development • Linkages to micro-credit, entrepreneurship programs and social safety nets • Policy influence embedding TVET in all govt. secondary schools’ space for students and local community/youth • Establishing career counseling, life skills and enterprise programs/linkages for youth