SWOT ANALYSIS Rozet POLITI 2009503099 1 Contents What

SWOT ANALYSIS Rozet POLITI 2009503099 1

Contents • • What is SWOT Analysis Strengths Weaknesses Opportunities Threats Using areas Advantages Disadvantages 2

• SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. 3

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• A SWOT Analysis involves: • the objective of the business or project • identifying the internal and external factors (that are supportive or unsuitable to achieving that objective. ) 5

• SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations. 6

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STRENGTHS • Characteristics of the business or team that give it an advantage over others in the industry. • Internal Factor 8

• Examples of such strengths: • patents • strong brand names 9

• good reputation among customers 10

WEAKNESSES • Characteristics that place the firm at a disadvantage relative to others. • Internal factor 11

The absence of certain strengths may be viewed as a weakness. Examples of weaknesses: • lack of patent protection • a weak brand name 12

• poor reputation among customers • high cost structure • lack of access to the best natural resources 13

OPPORTUNITIES • External chances to make greater sales or profits in the environment. 14

Examples of opportunities include: • an unfulfilled customer need • arrival of new technologies • loosening of regulations • removal of international trade barriers 15

THREATS • External elements in the environment that could cause trouble for the business. 16

Changes in the external environmental also may present threats to the firm. Some examples of such threats include: • shifts in consumer tastes away from the firm's products • emergence of substitute products 17

• new regulations • increased trade barriers 18

A SWOT analysis can be used for: • • • workshop sessions brainstorm meetings problem solving planning strategic planning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, Operations Finance)) product evaluation competitor evaluation personal development planning decision making 19

• We can understand easily the strength and the opportunities of the organisation. 20

• It helps the development of the strategic thinking. • It provides a teamfocus on strengths and creates opportunities. 21

• It can help the organisation prevent future business threats and minimize their impact. • It can help the organization create business opportunities and benefit from them fully. 22

• For the efficiency this process must be done regularly. • For a best comment we need different people who have interesting perspective. 23