SWOT Analysis Of The SWOT Analysis Strengths Weaknesses

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SWOT Analysis Of

SWOT Analysis Of

The SWOT Analysis Strengths Weaknesses Opportunities Threats

The SWOT Analysis Strengths Weaknesses Opportunities Threats

S t re n g t h s • International reputation for good quality.

S t re n g t h s • International reputation for good quality. -marketing benefit. • Internet online store available 24 hours. -might gain more customers and possibly making more sales through online store. • Close relationship with suppliers, employees and customers. -greater responsibility for quality, customer satisfaction and give M&S a competitive advantage. • Own brand products. -more profitable than sell famous brands also have the ability to grow.

Weaknesses • Perception old fashioned clothing. -less competitive in certain segments of the clothing

Weaknesses • Perception old fashioned clothing. -less competitive in certain segments of the clothing market. • Small target market/only higher income. -less customers than its indirect competitors. • Declining market share. -less power in the market place. -3 rd place behind Asda and Primark.

O p p o rt u n i t i e s • Open

O p p o rt u n i t i e s • Open up the middle class consumers/Enlarge their target market. -gain market share and might be able to increase profit margin by value. • Introduce a Student Support Programme. -possible stronger human resource in the future for the business. • Franchise overseas further. -opportunity to develop M&S brand in other countries. • Form Partnership in clothing market. -Build on the success of Per Una brand. This will enable M&S to further develop in the market and also improve the performance of some of their ailing clothing lines.

T h re a t s • Growth of other similar business in the

T h re a t s • Growth of other similar business in the industry. -the customers might switch to other similar business therefore they might lose their market share • Food market competition from Waitrose and indirectly Tesco (Finest range). -One of the main competitor has a similar target to M&S. • High competition in the market. -indirect competition from supermarkets. • Current economic downturn “The credit crunch”. • Possible merger activity amongst rivals may effect market share. • EU regulation on suppliers (China).