Module 1 Reinforcement Activity SWOT Analysis SWOT analysis

Module 1 Reinforcement Activity SWOT Analysis SWOT analysis for Craftmania, a national chain of 600 arts and crafts stores What are the implications for HR? Strengths Appealing, well-designed stores Fun, hip advertising Quality merchandise Helpful associates Effective promotional events Opportunities Online shopping Craft classes and “expert” associates Extended shopping hours Growth of digital photography © SHRM Weaknesses Higher prices than some competitors Located primarily in suburban areas Hard to find daytime sales associates High turnover among sales associates Out-of-stock problems on popular items Decline in demand for silk/dried flowers Threats Major retail stores with craft departments Other craft chains Module 1, Activity 1, Slide 1

Module 1 Reinforcement Activity SWOT Analysis Some implications for HR: • Recruiters will have to step up efforts to find daytime sales associates— perhaps through nontraditional sources or flexible scheduling options. • If the company decides to extend its store hours, HR will also have to determine how many new employees might be needed and how to cover the additional hours. A decline in the floral arrangement area might also mean possible layoffs or reassignments. Increased demand in framing might require additional help in that department. • HR also will need to examine the reason for the high turnover and come up with a plan to improve retention. • The fact that customers want educated sales help also has implications for training. © SHRM Module 1, Activity 1, Slide 2

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is Outdoor Sports provides sporting goods for serious the organization fishers and hunters. It offers: pursuing? Cost leadership Focus Operational excellence Human capital advantage © SHRM • Robust inventory • In-store clinics • Sales associates who are hunting and fishing enthusiasts • An indoor firing range and a fishing pond, so equipment can be tried before purchase. Module 1, Activity 2, Slide 3

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is Outdoor Sports provides sporting goods for serious the organization fishers and hunters. It offers: pursuing? Cost leadership Focus Operational excellence Human capital advantage © SHRM • Robust inventory • In-store clinics • Sales associates who are hunting and fishing enthusiasts • An indoor firing range and a fishing pond, so equipment can be tried before purchase. Module 1, Activity 2, Slide 4

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is Trident Tools provides the organization low-cost, quality tools to pursuing? automotive repair shops. The company has negotiated favorable Cost leadership deals with its suppliers Focus and produces the Operational excellence majority of its tools Human capital offshore. advantage © SHRM Module 1, Activity 2, Slide 5

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is Trident Tools provides the organization low-cost, quality tools to pursuing? automotive repair shops. The company has negotiated favorable Cost leadership deals with its suppliers Focus and produces the Operational excellence majority of its tools Human capital offshore. advantage © SHRM Module 1, Activity 2, Slide 6

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is Thisnthat. com is an ethe organization tailer that sells home pursuing? furnishings. Margins are low and competition stiff, so the organization Cost leadership focuses on keeping Focus inventories low and Operational excellence processing and fulfilling Human capital orders as quickly and advantage accurately as possible. © SHRM Module 1, Activity 2, Slide 7

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is the organization pursuing? Thisnthat. com is an etailer that sells home furnishings. Margins are low and competition stiff, so the organization Cost leadership focuses on keeping Focus inventories low and Operational excellence processing and fulfilling Human capital advantage orders as quickly and accurately as possible. © SHRM Module 1, Activity 2, Slide 8

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is the organization pursuing? Cost leadership Focus Operational excellence Human capital advantage © SHRM Financial Search specializes in placing economics and finance professionals in director-level and above jobs. They offer: • Recruiters with extensive HR experience who are members of their local SHRM chapter • Better-than-industry guarantees on all of its placements. Module 1, Activity 2, Slide 9

Module 1 Reinforcement Activity Strategic Orientation Which type of strategy is the organization pursuing? Cost leadership Focus Operational excellence Human capital advantage © SHRM Financial Search specializes in placing economics and finance professionals in director-level and above jobs. They offer: • Recruiters with extensive HR experience who are members of their local SHRM chapter • Better-than-industry guarantees on all of its placements. Module 1, Activity 2, Slide 10