ZARA SWOT ANALYSIS Huang Lucheng Adelita Outline Introduction

ZARA SWOT ANALYSIS Huang Lucheng (Adelita)

Outline • Introduction • Strengths • Weaknesses • Opportunities • Threats

INTRODUCTION v From Spain v Belongs to the Inditex Group v From 1975 v International company v 27, 000 employees v 2, 000 stores in 60 countries

Strengths • Rapid supply chain • Marketing strategy

Rapid supply chain Supply chain Own production plant Own logistics system

Marketing strategy • Fast fashion • Stockout state

Weaknesses • Limited online service • Product quality

Opportunities • Potential consumers in developing countries • Advertising

Threats • Competitors • High labour cost in European areas

Conclusion • Zara has strengths and opportunities. • It also has some problems to face to.

References ANON. , 2008. Datamonitor: Inditex S. A. . Inditex SWOY Analysis [online], Available at: <URL: http: //web. ebscohost. com/ehost/ detail? vid=7&hid=7&sid=0 fe 046 cb-71354556 -87 c 4962149 f 847 e 2%40 sessionmgr 11&bdata= Jn. Npd. GU 9 ZWhvc 3 Qtb. Gl 2 ZQ%3 d%3 d#db =bth&AN=35423451 > [Accessed 18 August 2012].

ANON. , 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9 -11. FERDOWS, K. , LEWIS, M. , and MACHUCA, J. , 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104 -110. KENNA, A. , 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29 th Aug, 24 -25.

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