The Irish Games Industry Lets SWOT it Eirplay

Strengths Ireland is a nation of gamers! • We have the 2 nd highest

Weaknesses Hmmm. . This could take a while • No tradition / experience in

Opportunities Casual Games / Web 2. 0 • Deliberate move by the traditional games

Threats • We all end up working for Google • We all up working

Making Casual Games • Much of the same skills needed for PC / console

Playza is an online social game…. . In development Eirplay. Media (c) 2008

Thank you Peter Lynch Eirplay. Media (c) 2008

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Strengths Ireland is a nation of gamers! • We have the 2 nd highest number of Playstations per capita in the world • Notable success in games middleware, plus some good start-ups • We have one of the highest penetration rates of mobile phones and active game portals with each of the mobile operators. • In the last 6 years, 8 new computer game courses have been setup. • There a large number of FPS (first person shooter) clans and organised LAN gaming communities. • One of the reasons major game publishers (Vivendi, Activision & Microsoft) locate their localisation centres here, is due to our large active gaming population…and yeah, the tax rate. . Yet, where is the local development industry Eirplay. Media (c) 2008

Weaknesses Hmmm. . This could take a while • No tradition / experience in game development (producing in particular) • No publishers • Not a priority industry • Investors here like technology over content • And……. . So you want to make a film promo/shot, you go to the Film Board. So you want to make a game prototype, you go…. . Eirplay. Media (c) 2008

Opportunities Casual Games / Web 2. 0 • Deliberate move by the traditional games industry to expand the market • Games for the mass market: older game players, female game players, nontechnical game players • New technologies allows games to be deployed on consumer devices such as PDAs, interactive TV and mobile phones • Games types for newer devices; Word/puzzles, sports, licensed games (film/pop), location based Xbox Live, Wii, Guitar Hero…. Eirplay. Media (c) 2008

Threats • We all end up working for Google • We all up working for the government • All our potential game developers emigrate. • We loose interest in gaming…. I don’t think so! Eirplay. Media (c) 2008

Making Casual Games • Much of the same skills needed for PC / console games • Software: Java, Flash, though other languages always preferable • Art: same tools such as Photoshop, 3 D Max. More focus on 2 D, plus drawing skills vital!!! • Level Design: Experience of PC, console, online & mobile games, plus other media • Qualifications count…. . Eirplay. Media (c) 2008