KIK Keys to Innovation and Knowledge www ourkik

KIK. Keys to Innovation and Knowledge. www. ourkik. com

KIK. is a cutting-edge Market Research Institute and a Strategic Consulting Firm. We take a look at the world outside everyday and we merge different experiences and expertise in order to generate synergies and enrich our know-how. We aim at delivering our clients “new keys “ to grow the value of their business … Keys to Innovation and Knowledge. KIK.

MYSTERY QUALITATIVE RESEARCH SHOPPING #target #store QUANTITAIVE RESEARCH EVENTS #business face #mercato KIK.

We make available for you the most updated Market Research Methodologies and we combine them with the Highest Customer Care and an Authentic Passion for the Quality is our Business Plan KIK.

KIK. è membro delle principali associazione di settore ESOMAR is the world association of marketing professionals and opinion polls. Founded in 1948 in Europe (under the name of the European Society for Opinion and Market Research), its over 4, 000 members now come from over 100 countries around the world. ESOMAR's mission is to promote the use of market and opinion research to improve corporate and social decision-making processes. MSPA is the representative Trade Association for companies working in the Mystery Shopping sector. The Association operates on a regional basis all over the world. The associated companies operate as a single body for the purpose of strengthening the mysterious shopping sector through combined efforts and actions. QRCA is a global association of the most innovative, collaborative and passionate research professionals involved in any aspect of qualitative research. The members are professionals who design, conduct, analyse and support the conduct and analysis of qualitative research. MMRA is a global commercial association dedicated to the promotion and correct use of market research on mobile devices and through the Internet. MMRA transcends all industrial sectors. The aim is to help marketing professionals understand how to use new and emerging mobile technologies to reach B 2 B and B 2 C audiences through qualitative and quantitative surveys. ASSEPRIM is the National Federation that represents companies and associations of Professional Services for Companies within Confcommercio - Imprese per l'Italia. KIK.

QUALITATIVE RESEARCH #target KIK.

#FOCUS GROUP #BULLETIN BOARD #IDI & TDI We are able to provide you a relevant and specific sample of participants to be involved in discussions and focus groups on your products and services. We support you by drawing up the guidelines of the discussion and by assisting you in hosting it, in order to extract from it the most relevant insights to improve your market performance. We offer locations equipped with audio video gear for simultaneous translations and one-way mirror. We make our competences available to you by setting up interviews with customers, experts and prospects about relevant themes: from brand perception to offering positioning, along with studies on habits and lifestyles. We take care of the identification and the selection of the respondent target, managing also the recruitment process. We eventually write the outline of the interview in relation to both B 2 B and B 2 C areas, including medical, industrial and technological areas #DIARIES We manage for you online platforms for a daily collection of personal information and notes. These materials prove invaluable for inferring opinions and insights on people’s behaviours. Diaries are an effective technique when it comes to evaluate frank answers of the interviewed sample. #ETHNOGRAPHIC RESEARCH We collect information in the real-world, observing people in their relationship with your products and services to understand habits, behaviours and desires they would never talk about. We make use of cameras to record spontaneous situations and interactions, to be able to analyse them at a later stage. We put you in direct contact with your customers and prospects through online sharing and interaction platforms. Bulletin boards are effective tools to let you know more closely the behaviours and needs of your target segment KIK.

We can offer locations in all the main Italian Cities and - in case of need - we can take advantages of the most representative hotels on the whole national territory. MILANO - BERGAMO- TORINO ROMA NAPOLI-BARI We have simultaneous translation services in all languages from the European ones to Korean, Japanese, Ethiopian and ecc. KIK.

MYSTERY SHOPPING #store KIK.

#MYSTERY VISITS Thanks to the expertise of our shoppers we give you the possibility to gather specific and detailed information during incognito visits at your stores. We allow you to know and deeply understand your clients’ satisfaction level, the professionalism and the quality of the offered service. We provide you with concrete and impartial suggestions to enable you to improve the service and your staff’s performances in your points of sales, also comparing them with competitors’ ones. Through the calls made by our experienced Mystery Shoppers, you can investigate waiting time, competence, professionalism, kindness and availability of your staff/call center and you can have a wider and more detailed overview of their working efficiency and effectiveness. Our reports, which collect all the feedback gathered during the incognito calls, will provide you with a clear indication of your strengths and the potential areas of improvement, and, if you wish, also in comparison to your main competitors. #MYSTERY CALL #AUDIT We collect data at your point of sale to reassure you about your compliance to laws and regulations and to verify that signs, signage and promotional information are in good order and correctly displayed (signage audit). Furthermore, we pay visits to the stores of your competitors to assess the pricing of their products and the level of their customer service. Thanks to our experienced and qualified resources, we carefully monitor your stores in order to verify the quality achieved by your sales network. Our researchers work with utmost professionalism and accuracy to collect data related to product placement, packaging, pricing, promotions and overall communication strategy (POS material, folders, leaflets etc. ). When necessary, we support the measurements with pictures, images and recordings. #STORE CHECK KIK.

We have a continuously updated DATABASE with 7000 Mystery Shoppers that cover the whole Italian territory and can reach even small villages. We have a structured selection process to identify the proper profiles according to client’s needs. Before each job, we brief our resources personally, via phone or skype in order to provide them with the background of the survey and the clients’ requests in order to reach high-quality standards and match the foreseen guidelines KIK.

We provide an online platform to manage Mystery Visits programs. Our platform is based on a software that allows: • To elaborate of ‘ad hoc questionnaires’, with the possibility of attributing to each section or question a weight/score; • To upload and collect questionnaires data with all the specifications and details required, including the documents delivered to shoppers during the check (check list, quotes, brochures, etc. ); • To report data processing in Excel and PPT with specific charts for every single application; • To make client access the platform and verify the status and progression of the program and the visits at any time; • To activate different accesses to the platform for individuals or working groups (Marketing Dpt only, Sales Dpt only, etc. ) independently. KIK.

QUANTITATIVE RESEARCH #market KIK.

#CATI INTERVIEW Thanks to our wellequipped CATI centre, which can be increased according to your needs, we fully support you in the ideation and development of questionnaires, in the implementation of phone interviews and in the extraction and analysis of collected data. This web-based surveying technique allows to share with the interviewees pictures, videos and other multimedia formats related to your products and services or to those of your competitors, thus encouraging a more direct and spontaneous feedback #CAWI INTERVIEW #IN-HOME INTERVIEW Through this field research technique, we help you to better understand the context of use of your products and services, defining in detail the lifestyles of your clients, and detecting potential areas for improvement in order to better satisfy your clients’ needs We set dedicated environments in our equipped locations to conduct central location tests, shelf tests and eyetracking tests with the help of customers specifically hired for the purpose. #CLT INTERVIEW KIK.

Thanks to our partnership with 2 call centres in the South of Italy and thanks to our global network of collaborators, we can conduct CATI and CAWI on both National and International base. We can also take advantage of our internal Panel. KIK.

We can offer locations where it is possible to conduct food test, shelf test and sniff test. We can also provide well experienced interviewers equipped with tablet. KIK.

We can conduct researches in all main sectors Luxury Healthcare Retail Finance Beauty & Cosmetics Food & Beverage Automotive Fashion Media KIK.

Some of our clients KIK.

THE LATEST NEWS KIK.

#FOCUS GROUP AND IDI LIVE ONLINE Just by sharing a simple link respondents and moderators can access the virtual platform that allow them to see each other and to be able to dialogue in real time. Respondents from any part of the word can be connected at the same time remaining in their natural environments - at home or at work. Clients can access a back-room and attend the discussion without being seen. They can also get in contact with the moderator through a private chat asking to prove any question they might have, without interrupting the conversations. On the platform is possible to share any kind of stimuli: audio, video, slides, documents, images, etc. . Each discussion -both group and individual- is recorded and archived to re-watch for further analysis. KIK.

#BULLETIN BOARD: additional features Heatmaps: Get fast feedback on a new product advertising, poster or packaging with a heat-map showing where respondents comment the most. These comments include their likes and dislikes or any general comments Video Dial tool: It allows respondents to rate a video or commercial on a tablet or from a Pc and to add comments during or after viewing. Multiple videos can be daisy-chained for comparative purposes Private Whiteboards: It allows respondents to rate a video or commercial on a tablet or from a Pc and to add comments during or after viewing. Multiple videos can be daisy-chained for comparative purposes Moodboard collage: Respondents can be asked to create a collage by uploading images (from web and personal folders) and using various tools such us text and freehand drawing . Emotional Prompting Exercise: Respondents can be asked to use their text tool to put words that come to mind when thinking of a product, brand concept or service. Alternatively, they can use the shape/ highligheter tools to indicate which of a set of prepared adjectives is most relevant to their opinion. KIK.

#MOBILE CONNECTION Live discussion boards can be connected to a respondent mobile app, for in-the-moment insights. Respondents can upload video clips, images or audio clips directly from their Smartphones – for in the moment ethnography and Mystery Shopping studies KIK.

EVENTS #business face KIK.

As integral part of a marketing strategy and key pillar to communicate and promote your brand business values we can organize each type of EVENTs #B 2 B & B 2 C #PUBLIC & PRIVATE #CULTURAL EVENT Conventions Conferences Fair and Expo staging Seminars Workshops Inaugurations Anniversaries Company’s events New launch presentations Contexts Collection presentations Exhibitions Vernissage Fashion shows Shows KIK.

We take care of every detail following a full service approach and we guarantee seriousness and a huge range of professionals FULL SERVICE PROFESSIONALS Location Transports and pick-up Accommodation Tour Catering Technical equipping Audio-video services Photo and video Gadget Hostess and steward Models Simultaneous and consecutive translators Performers Photographers Musicians KIK.

Some of our professionals KIK.

Some of our events KIK.

OUR TEAM KIK.

TEAM Livia Gervasoni, Partner Key figure in KIK, an Italian Market Research Institute based in Bergamo but with a international breath. She followed a multifaceted path in her education and profession, that allowed her to learn how to deal with many different situations, gain strategic communication skills and to further develop her problem-solving capabilities. She started working for various Market Research Institutions, primarily handling the growth of national and international networks, running operational and strategic duties related to the research field, coordinating transnational projects and producing reports in English, as well as in Italian. Livia is member of Esomar, MSPA and QRCA- International Trade associations. Alba Fierro, Research & Consumer Insight Manager With an Economy Degree and 4 years of experience in the Consumer Research Department at S. C. Johnson & Son, multinational producer of consumer goods, Alba was directly involved by the institutions (Nielsen, Ipsos, TNS, GFK) to carry out both Qualitative (Focus Group, In-home Interview, IDI, TDI) and Quantitative research work (concept, product and ADV tests). Then she, joined KIK, bringing the luggage of skills and knowledge collected from her Client and Project Management activities. An important part of her training was possible thanks to the participation, as a listener, to psychological support groups, which allowed her to develop and strengthen her abilities as a moderator. KIK.

TEAM Fabiana Bertoncello, Project Manager _ Qualitative With a Foreign Languages and Literatures Degree, Fabiana is a Project Manager for KIK. She coordinates the Research Projects’ work, is in charge of the relationships with both national and international clients, and actively contributes to Business Development. Fabiana, thanks to her languages related competencies, also revises transcripts and translation related jobs. Ilaria Moioli, Fieldwork Manager With a Degree in Psychology and Communication Studies, Ilaria is a Fieldwork Manager for KIK. She deals with and coordinates the field work in every small detail and she is responsible for handling the relationships with our external collaborators in Italy and Europe. Ilaria, thanks to the knowledge and skills she gained, is also in charge of the editing and proof reading of data entry tasks. Giulia Lolli, Fieldwork Manager and Supervisor Thanks to her organizational and relational skills, Giulia works in KIK as Fieldwork Manager and Supervisor. She coordinates fieldwork projects, related to the researches the company conducts in the different sectors that characterize its activity. Moreover thanks to her accuracy, professionalism and good manners, she is our Supervisor during fieldwork both in Italy and abroad. She is able to be autonomous and to manage people with effectiveness. KIK.

EVENTS Elena Barbieri, Event Manager After creating Bergamo Servizi, that she managed for 30 years, she has joined KIK. bringing her creativity and expertise in order to create a synergy between the two macro areas that characterize our business: Event and Market Research. With her energy, commitment and resolution, she can organize conventions, inaugurations, managing all those aspects that are needed to make an event colorful and successful. She has a huge and wide network of professionals and collaborators to address any request: she is able to face any possible challenge. KIK.

Whatever it is your goal we can design tailor-made RESEARCHES and EVENTS on National and International base. We have a true passion for quality, which is reflected in the accuracy and control we put in each step of the process. We are a agile, lean and efficient team and we continuously challenge ourselves to optimize timings and costs. KIK.

CONTACT KIK. www. ourkik. com Headquarter via T. Tasso, 50 - 24121 Bergamo (BG) - Italy Offices: - Piazza Libertà 6 Stezzano – BG - C/O Clubhouse Brera Foro Bonaparte, 22 – 20121 Milano T. +39 035 4592523 F. +39 035 315020 KIK.

THANK YOU! KIK. Keys To Innovation And Knowledge. KIK.