Community ROI REVENUE 49 of communities generate revenue

Community ROI REVENUE 49% of communities generate revenue SUPPORT Communities integrated with support systems reduce costs up to 50% LOYALTY 57% of companies listed customer retention related to their community…. Issues/Marketing? SUCCESS 81% of companies with customer experience excellence are outperforming the competition

Higher Logic: More than Just a Community. A Complete Solution. Software and Services to Expand Engagement: Online Learning, In-Person Events, Customer Advocacy, Mobile Apps, Expert Directory, Webinar Programs, Local Group Support Turnkey: Higher Logic provides Software and Community Managers which streamlines efforts and helps to increase engagement. Proven: In 2016 the IBM Middleware User Community (IMWUC) saw discussions grow by 181%, active members increase by 62%, blogs increase by 63% and the site generate over 2. 8 million page views. One Site, Multiple Communities: One site can serve multiple product communities. Users access specific content and features for a personalized user experience. IBM receives enhanced analytics across multiple product groups with only one site to manage. ROI: IMWUC attributed $8. 7 Million in Validated Lead Revenue from community in 1 H/2017

Our Customers Reach the FINISH LINE MANY STARTING POINTS: ONE FINISH LINE: “Reduce customer support costs” “Improve call center efficiency” “Better integration with product feedback loops” ENGAGEMENT = Continued usage, new sales, customer evangelists.

The Higher Logic Difference ü ü ü ü Experience: 250, 000+ Communities Including 500– 5000: Strong, Private Companies 50 Great Places to Work 98% Retention Rate of Clients CRM Secure Integration Accessibility (IAAP) Guided Implementation & Best Practices

Integration with critical systems Marketing SSO

Higher Logic + Salesforce Integrations Create New Records Lead Scoring Profile Updates Activity Integrations Maintain Data Integrity Integrated Reporting

Agenda • Current Situation • Higher Logic Overview • Next Steps

The Leading Enterprise Community Platform

Paul Schneider

The Higher Logic Difference ü ü ü ü Experience: Over 2600 customers Customers include: 98% Retention Rate of Clients Connectivity: Push community data to CRM and Marketing systems Managed Services: Experienced people to manage all aspects of Customer Communities Approved: IDC Market. Scape “Leader” Stable: Partnered with JMI Equity for Stability and Growth

Online Community DISCUSSION GROUP RESOURCE LIBRARIES DIRECTORIES BLOG / WIKI GLOSSARY EVENT CALENDARS RESPONSIVE DESIGN AUTOMATION RULES ANALYTICS GAMIFICATION

New Member Welcome Campaign Automation Rules Example

Implementation Timeline START WEEK 1 WEEK 2 WEEK 3 Discovery Call Technical Worksheet Technical Call Design Meetign WEEKS 4 -6 WEEKS 6 -8 Site Design and Setup Higher Logic Academy Integration and SSO Development Training, Engagement Strategy and Testing WEEKS 8 -10 WEEKS 10 -12 Data Q/A Beta Testing/ Site Review

Current Solution Socious CMS (Website) Socious Membership System Socious Events Socious Community Proposed Solution Higher Logic CMS (Website) Socious Membership System Socious Events Higher Logic Community

Activity Sync

Event Manager

Learning Management System

Customer Advocacy CREATE TARGETED ASK REPORT VOLUNTEER REWARD REVIEW

Democratizing Data § Intuitive tools & processes § Licensing and approach § Mobile accessibility Accelerated/Agile approach § Quicker time to value: insights in days § Platform offers continuous evolution § Less financial + staff investment = higher ROI Data Dashboards

Community & Event Apps • Member. Centric • Eventsential • Eventpedia

Mentor Match

Content Manager • Main www. • Chapter Websites • Event Websites • Braded initiatives

COMMUNITY MANAGER: Drive Excellence TOP FIVE EMAIL CONVERSIONS PLATFORM BUILT WITH COMMUNITY MANAGERS IN MIND • Targeted and automated member outreach • Measure and report on engagement and interaction • Facilitate and control discussions TOUCHES NUMBER CONVERTED CONVERSION PERCENT 1. Discussion Author with no Photo 103 45 43. 69% 2. Keep the Conversation Going 94 34 36. 17% 3. Welcome New Member 353 89 25. 21% 4. Your First Post with Photo 65 14 21. 54% 5. We Miss You (Second Touch) 30 4 13. 33% RULE Source: ASAE Automation Rules Conversion Report, 2015

Speaker Bureau

Education, Training & Support

Higher Logic Builds Engagement Increase Engagement Track Volunteering Component Tools Learning Management

Questions/Next Steps EXA

Our Customers Reach the FINISH LINE MANY STARTING POINTS: ONE FINISH LINE: “Reduce customer support costs” “Improve call center efficiency” “Better integration with product feedback loops” ENGAGEMENT = Continued usage, new sales, customer evangelists.

Higher Logic Can Help ATTRACT Use the Community to Attract Prospects INCREASE Retention Rates ENHANCE Your Customer Experience DECREASE Your Costs of Onboarding and Support EXPAND Business Intelligence

Member Lifecycle Curve Personalized CTAs Convert 42% Better

Give Component Leaders Tools Get Data In Return

Right SOLUTION for the Right CONSTITUENT COMMUNITY MEMBER COMMUNITY MANAGER ASSOCIATION LEADERSHIP “ The community has become a robust collegial network where I can always find the help I need. ” “ Higher Logic gives me the tools I need to provide the best possible experience to my members. It’s a software platform built for the demands of today’s community professionals. ” “The best thing we’ve done in the last 15 years is launch Collaborate” “ I have found it to be very useful to connect with other customers and am happy with the amount of feedback I’ve received. ” “Higher Logic has become one of our most popular member benefits. Members say it’s an integral part of their work day” IT “ Higher Logic has great features and this really is our one benefit that we offer to all members. ” “ Higher Logic helped us dramatically simplify our IT infrastructure. We were able to retire our email list, our online discussion software, and a custom-developed member directory. ”

COMMUNITY MEMBER: Works How People Work RIGHT PLATFORM, RIGHT TIME, ANY TIME • Engage wherever/whenever • Intuitive interaction • Connect with people like you

Frictionless Engagement & Daily Digest

ASSOCIATION LEADERSHIP: Measured Results ENTER CONTENT HERE FOR ASSOCIATION LEADERSHIP • Return on Engagement • Increase in Renewals • Additional Non-Dues Revenue

Reggie Henry, CAE, CIO of ASAE @Reggie. Henry: The best thing we’ve done in the last 15 years is launch Collaborate @Higher. Logic!

30% More Likely to Recommend AMOUNT NON-COLLABORATE ≤ $600 45. 5% 12. 9% $600 -$1600 18. 5% 15. 2% $1600 -$3000 13. 9% 15. 2% > $3000 22. 1% 56. 7% LOGIN TOTAL NPS 0 17. 1 1 -2 26. 1 3 -4 36. 7 5+ 41. 2

IT: Even IT loves Higher Logic IT • Rapid implementation • Prebuilt APIs • Integrates with other enterprise solutions

Implementation Timeline

CASE STUDY: Higher Logic AANAC

Happy Higher Logic Clients “ Our engagement increased 300% in the last year! Higher Logic was instrumental in helping us educate our members on how to use their platform and that education really paid off. ” “ “ Higher Logic has become one of our most popular member benefits. Members say it’s an integral part of their work day. ” www. higherlogic. com/reviews

Generate Additional Revenue “ “ We’ve seen great success with the discussion group email sponsorships. Priced at $2, 500 per month, this spot has been booked up all year long, and is completely booked for next year as well. ” Greg Cook Senior Director of Advertising & Media Solutions

Your Success is Our Success www. higherlogic. com/resources

See Higher Logic in Action

Greg Pollack Sales Manager Higher Logic Greg@higherogic. com www. higherlogic. com

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Color Palette R G B 245 128 38 60 138 46 105 190 40 0 178 169 0 102 161 117 102 160 219 77 105 116 118 120 154 155 156

Bar Chart REVENUE GROWTH LEGEND $1, 200, 000 Topic 1 $1, 000 Topic 2 $800, 000 Topic 3 $600, 000 Topic 4 Topic 5 $400, 000 Topic 6 $200, 000 Topic 7 $0 Topic 8 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8

Pie Chart REVENUE GROWTH $970, 000 LEGEND $420, 000 $370, 000 Topic 1 Topic 2 $460, 000 Topic 3 Topic 4 $1, 000 $480, 000 Topic 5 Topic 6 $470, 000 $1, 100, 000 Topic 7 Topic 8

Current Situation Overview • • • No Community Currently Salesforce CRM Moodle LMS Marketing Automation-Salesforce Marketing Cloud Build a community of students