W NE Marketing to your Current Chiropractic Patients

! W NE Marketing to your Current Chiropractic Patients for Weight Loss! And NEW Newspaper Ads for Weight Loss & Neuropathy! By Shar Lewis Vice President Marketing & Business Development

The FASTEST and EASIEST way to JUMP START your WEIGHT LOSS PRACTICE Is by MARKETING to your CURRENT CHIROPRACTIC PATIENTS!

Why? • The best qualified, most highly motivated prospects for your weight loss program are residing in your filing cabinets or computer right now. • They are already your patients! • They already know you, trust you and are comfortable coming to your office!

It’s a Proven Method What is the BEST WAY to MARKET & SELL your weight loss program to your CURRENT CHIROPRACTIC PATIENTS?

In Office Weight Loss Seminars! Why? • You are selling a lifestyle change, so you must EDUCATE, EDUCATE! • You need as much time as you can get to get them to understand the problem. • You are going to be selling programs…which may cost anywhere from $100 - $5, 000 (you set the prices), therefore, you want people who are serious about their health. • Having them come to a seminar qualifies them as very interested.

Why are Seminars so Critical to your Success? • You are going to help your patients lose weight by getting them healthy. • You are going to get them healthy by showing them how to change the way they eat and change their lifestyle habits. • These changes require a lot of education and time. • Holding a seminar is the best way to explain your program and get patients on board. • Holding seminars will save you a lot of time in the long run. • The goal of the seminar is to schedule one-on-one evaluations.

One-on-One Evaluations What Happens & Why? • At the seminar, those interested will purchase a one-on-one evaluation. • In that evaluation, you will use the health assessment and find out what is going on with the patients health and weight. • Then you will recommend the weight loss program that is best for that patient. • Having the patient come to the seminar before they come to the one-on-one evaluation will save you hours of time. • The purpose of the one-on-one evaluations is to sell them a life-changing program.

How Will You Get Patients to Your Weight Loss Seminar? By MARKETING to your CURRENT CHIROPRACTIC PATIENTS with these NEW Marketing Materials

Use These NEW Marketing Tools To Market to your Current Chiropractic Patients 1. POSTERS 2. FLYERS 3. POSTCARDS 4. EMAIL 5. CALL! 6. PPL “POTENTIAL PATIENT LEAD” sheet 7. NUTRITIONAL SHAKE SAMPLES & BROCHURES

Posters • Place this large 24 x 36 poster printed on foam board on an easel by the front desk or hang behind the front desk where it can be seen by every patient. • Notice the poster is GENERIC but allows a space for you to tape your seminar date and time on it that can be changed out week after week.

Flyers • Place the 8 ½ x 11 flyers in acrylic sign holders and put in every room in your clinic; front desk, bathrooms, treatment rooms, waiting room, etc. • Hand out the flyers to all of your patients. (write on it when the next seminar is) • Place the flyers in the sacks you give to patients that have purchased product. • Notice the flyers can be personalized with the doctors name, and seminar landing page.

Postcards • • Mail this postcard to your current patient database. (They already know you, trust you, and feel comfortable coming into your office. ) Use Richard Selby to print and mail for you. See RESOURCE page on Club Reduce. Have your own local printer print postcards and mail from your post office. Notice you may personalize the back of the postcard with your return address, doctors name, marketing phone number, and seminar landing page.

Email • Send this email to your current patient database the same week the postcard will drop at their homes. • NEW! We can do this for you at Club Reduce with NO CHARGE. • Notice the email looks identical to the postcard and can be personalized with doctors name, marketing phone number, and seminar landing page.

Call! • Use this new MARKETING SCRIPT to call your patient database and invite them to your seminar. • You may offer a body wrap or lipo-treatment as incentive. • Notice you may personalize the script with your doctors name, clinic name and seminar dates and times.

Potential Patient Lead Sheets & Scheduling for Weight Loss Seminar Form • • Have your Marketing Coordinator fill out a PPL for every name on your database list and keep it in their Marketing Tickler Binder. If calls come into your front desk or patients want to sign up while at office be sure to have your Front Desk staff fill out the Scheduling for Weight Loss Seminar form and give it to your Marketing Coordinator at the end of each day.

Give Your Chiropractic Patient Treatment Plans the BOOST they Need with Nutritional Shakes from Solutions 4 $$$ And Increase Your Revenue at the Same Time! • Research shows there is a direct correlation between what you eat and how optimally your body functions. • Research also shows in any kind of pain, you need to decrease the inflammation in your body. Both of these can be helped by adding Solutions 4 Nutritional Shakes to every chiropractic patients daily diet regardless of whether they attend a seminar or purchase a program.

Benefits of Nutritional Shakes for Patients When you embark on a treatment protocol for pain or other problems, looking to your diet can help jump start your path back to optimal health and success! Just as you are careful to put the right type of gas into your car, the fuel or food you put in your moth will help your body function and heal the way it was meant to. If you are not eating foods that support your body, your muscles may not be working properly. They can become weak, tighten up and be susceptible to injury and fatigue. If you are not getting the proper nutrients, inflammation will increase…which causes more pain. In our fast-paced society, it is often difficult to eat right. Fast foods and processed foods might be convenient and satisfy your hunger, but in order for your body to heal and function properly, you need the proper nutrients…that are simply not found in foods from a box, bag, can, or drive-thru. Your body needs specific nutrients to give you the energy you need and to help your body heal and function properly. One way to get the nutrients your body needs is to substitute the “S. A. D” (Standard American Diet) meal with an incredible Nutritional Shake from Solutions 4 that will give your body what it needs to repair.

Why are the Nutritional Shakes so Good for You? The Solutions 4 Nutritional Shakes include: • 26 Essential Vitamins • Digestive Enzymes • Essential Fatty Acids • Protein and Amino Acids • Bioflavonoids • 8 Billion Units of Friendly Probiotics per Serving • Contains Vitamin A, C, E, K, B 1, B 2, B 5, B 6, B 12, K, Calcium, Folic Acid, Magnesium, Cla, Acidophilus & Bifidus, Biotin, Probiotic Blend, Chromium, Iron, Potassium, Omega 3 Fatty Acids, digestive Enzye Blend, Niacinamide. The Nutritional Shake is also: • Sugar Free • Lactose Free • Gluten Free • Contains No Artificial Sweeteners

Save Calories, Money, & Time This incredible Nutritional Shake can help manage glucose levels and is also ideal for the 70% of Americans who are overweight and need to lose weight. This Nutritional Shake can be taken in place of one to two meals each day while providing essential nutrients to the body. • Saves Calories! One Nutritional Shake only has 180 calories, provides 20 grams of protein, and has 5 grams of dietary fiber. It is available in Chocolate, Vanilla, Strawberry, and Orange Cream. • Saves Money! Lets face it, preparing nutritious meals is vital for health and weight loss but food can be costly. Cut one-third of your expensive grocery bill by replacing one meal a day with a delicious Nutritional Shake. The cost of one shake is only $3. 00. Your budget (and your taste buds) will love this simple step. • Saves time! One of the biggest obstacles to eating healthy is having food ready. Simplify your life by replacing one meal a day with a Nutritional Shake. This can be mixed in seconds. Simply add water and shake. No blender necessary. You can prepare this on the go, while traveling, or anywhere!

An Easy Way to Generate more Revenue Each Nutritional Shake retails for $50 but only costs you $25. Just 2 Nutritional Shakes per month will give your patients one shake each day for 30 days. See the $$$ roll in… • If you sell just 50 patients 2 containers per month that is $5, 000 retail or $2, 500 profit to you. • If you sell 100 patients 2 containers per month that is $10, 000 retail or $5, 000 profit to you. • If you sell 200 patients 2 containers per month that is $20, 000 retail or $10, 000 profit to you EACH AND EVERY MONTH! …with little effort at all!!! And It Will Help Your Patients Heal Faster

Provide Sample Nutritional Shakes in Office and Hand Out Brochures to Patients • • Purchase a lot of sample shakes or have a blender in office to make shakes often. Provide sample shakes to all your patients waiting for their chiropractic service every day. Tell them about the shakes, how they will help them heal more quickly and provide them with the Nutritional Shake Brochure. Notice you can personalize and brand the brochure with your logo and contact information on the back panel.

My Favorite Shake Recipes Very Spinach Berry • • • 2 scoops vanilla Nutritional Shake Small handful raw spinach ½ frozen banana Small handful frozen berries (blueberries, raspberries, strawberries) 1 cup water (swap frozen berries for frozen Tropical Mix of fruit with papaya, pineapple, mango, and kiwi for a yummy tropical drink) Sweet Vanilla • • • 2 scoops vanilla Nutritional Shake 1 frozen banana 1 cup water Small handful of ice Small handful of spinach optional (makes it bright green but you cannot taste it and it adds vital nutrients!) Chocolate Peanut Butter Bar • • • 2 scoops chocolate Nutritional Shake ½ frozen banana Small handful raw spinach Small handful almonds or cashews Few ice cubes 1 cup water Chocolate Supreme • • 2 scoops chocolate Nutritional Shake Small handful of ice 1 cup water Add spinach or frozen banana optional

Summary 1. Marketing to your current chiropractic patients is the fastest and easiest way to jumpstart your practice. 2. The best qualified, most highly motivated prospects for your weight loss program are residing in your filing cabinets or computer right now. They are already your patients! 3. Your current and past patients already know you, trust you and feel comfortable in your office! 4. Remember…holding SEMINARS are critical so you can better EDUCATE your patients so they will schedule one-on-one evaluations and purchase programs. This will save you a lot of time in the long run and is shown to increase closing rates. 5. Use these NEW Marketing Tools to boost your weight loss business! • • • 1. 2. 3. • Display the large 24 x 36 POSTER on an easel by your front desk or on the wall behind the desk where it can be seen by everyone. Place FLYERS in acrylic sign holders and display all over office…Hand out flyers to every patient…Put in bags with product sales. Send POSTCARDS to your past and current patient database. Send EMAIL to your past and current patient database. Call your current patient database by using our NEW SCRIPT. Track every lead on a PPL “POTENTIAL PATIENT LEAD” sheet and keep in your Marketing Tickler Binder. Increase REVENUE and improve your patients HEALTH by selling Nutritional Shakes by Solutions 4! • Sell to just 200 patients a month (2 containers per patient) and generate an additional $10, 000 profit with little effort This is a fantastically successful, coordinated, and strategic marketing campaign with all the elements you need to turn your current chiropractic patients into weight loss clients.

NEW Newspaper Ads Test it! Track it! Tweak it! Try Again! Weight Loss Body Wrap Wanted Lipo-Light

NEW Newspaper Ads Test it! Track it! Tweak it! Try Again! Back Pain

NEW Newspaper Ads Test it! Track it! Tweak it! Try Again! Weight Loss & Body Pain FREE Book

NEW Newspaper Ads Test it! Track it! Tweak it! Try Again! Neuropathy and Knee Pain

$$$ Club Reduce Consulting $$$ Remember… If you want to DOUBLE, TRIPLE, or even QUADRUPLE your Club Reduce REVENUE call me! I will come directly to your office to personally work with you and your team to train, implement systems, and create a marketing strategy tailored to where your business is now and where you want it to be. Give me just 2 days and I will make you a lean, mean, well-oiled, money-making machine! Call me at 801. 917. 0900 or visit www. clubreduceconsulting. com to get the ball rolling.

Thank You! Thank you for taking time today to join us on this webinar. You CAN do this! Shar Lewis Vice President Marketing & Business Development 801. 917. 0900 (cell) shar@clubreduce. com www. Club. Reduce. Consulting. com