PMO Prime Minister Office Governmental Politics Social Media

PMO Prime Minister Office Governmental & Politics Social Media Strategy Training Workshop

I here for Social Media Explanation I will not involve my personal Politics point of view and personal emotion

Rules and Regulation given by PMO For today Seminar Guidelines No sensitive issues of previous Government No criticism of any political individual No Back Door of winning the election No Illegal action in Social Media No hacking or spam in Facebook No Stealing of personal data

The Impact Transformation when Technology + Psychology

Governmentary & Political Social Media Awareness Social Media Platform using by Malaysian

How Google / FB control how we think…. 5 years ago, you ask, google answer Today…. . Google asked, Google Answer, you just shut your mouth. “ Type What, Will, When, Is, Are, Where,

2 kind of user in Social Media - Provider content provider, business owner, govern awareness, self promote, create ads, post - Receiver pembaca, comments, share, like. good, love, wow, angry Emotion icon - data for category You as Target Audience

Politics Awareness Started Morning 7 am Year of 2010

Governmental & politics awareness started with these in 24 Hours

WHO CONTROL THE CONTENT OF MEDIA CHANNEL? Who Control Traditional Media: - BOSS Who Control Digital Media: - Everyone…. . How you influence social media User become your Media Channel?

Let’s Talks About Provider

PH vs BN D. Trump vs H. Clinton Which one we pilih as Case Study

Election 2016 United State Election Campaign Money raised and Spend Democratic Republican $1. 4 B $957. 6 M $623. 1 million Hillary Clinton campaign $598. 2 million Party and joint fundraising committees $204. 4 million Super PACs $334. 8 million Donald Trump campaign $543. 4 million Party and joint fundraising committees $79. 3 million Super PACs

BN Spent RM 20 Mil on Ads, But Still Lost to PH’s RM 800 Campaign Due to “ 1985” Strategy

Good Thing doesn’t Spread Bad Thing easy to Spread Kata Lama Org Tua Berita gembira x keluar pintu rumah Berita malu, capai Radius 100 km dlm sejam. So, something Weak, how we make it into Massive positive engagement?

Tun M vs Najib in election 2018 Tun M = Weak Najib = Strong -----------------------Case Study Nang = Strong Eu Kim Hua = Weak

So How to Compare with Fair Way D. Trump vs BN Najib Trump Spend 958 mil and BN Spend 20 mil Why D. Trump Won? And BN Lost?

Najib-funded Chinese media aimed to provide more 'objectivity'. RM 238 k for Ah Jib Gor FB page, Chinese Weekly. Najib gave RM 240 k to news portal M'sian Digest.

D. Trump Election Campaign using Cambridge Analytica Most Successful Political Campaign in History Trump Fake News Factory

What is Cambridge Analytica?

If we wanna change Politics We change Culture If we wanna change Culture We change People If we wanna change People CULTURE is Our Weapon Slogan from CA

Data Driven Marketing D. Trump election - Cambridge Analytica Agency used Facebook Advertising (lookalike) System and target 100 m American Voters. 1. 2. Category Voter based on their Personal Data Created large amount of overly relevant non-truthful news for each segment of categories on right occasion Example: Hurricane Katrina hit August 29, 2005. “Hillary Clinton not there for New Orleans…………. ” “Hillary Clinton; Bill Clinton is Psychology of Sexuality ……. On the day, 175, 000 different ads create from Russia, to aim American through Facebook with every different political awareness topics, with certain groups and categories of American audience

On the night when D. Trump won 1, 000 related websites to generate fake news had been DELETED! All these under Cambridge Analytica; Aloma Project

Receiver Malaysian / Rakyat

We do not targeting Voter We targeting Personality

Find, target and re-educate / Brainwashing

By Taka a Survey on Malaysian ● Need to Login using Facebook / Google Account ● Answer few question in Your Website

What Google know about You? Check here to know what you like and all about you https: //adssettings. google. com/authenticated Forgot what you did last past few days? https: //myactivity. google. com/myactivity For your house harmony security reason… turn off your location here https: //www. google. com/maps/timeline? pb

Data needed to Understand Rakyat Age, gentle, location, education level, Group you join Places you visited Access to your webcam and microphone at any time Facebook post you posted How you comment Page you like Who is your friend Radio station / TV Channel Your call history Messages you send and receive Your photos and videos Your browsing history

How we Scrap Personal Data from Social Media? Create API from Facebook Developer Access TOKEN Request URL, what we want from Facebook Save the data in offline spreadsheet Use for data analysis for election voters

Let’s Use Personality and Political Behavior Psychological to Categorizing Malaysian Social Media User BIG FIVE! Personality traits to categories Rakyat Malaysia

The Big Five trait dimensions are Openness To Experience, Conscientiousness, Extraversion, Agreeableness, & Neuroticism.

Openness To Experience, = Jenis terbuka, Imaginasi, estetika, berat perasaan, mobiliti, inovasi, tak suka cara lama Conscientiousness, = Jenis Kompetensi, organisasi, bercita-cita, tanggungjawab, disiplin diri, berhemah Extraversion, = Jenis Sporting, suka sekumpulan, tegas, aktif, mencabar, optimis. Agreeableness, = Jenis ikhlas Kepercayaan, kejujuran, altruisme, ketaatan, kesopanan, empati Neuroticism, = Neurotikisme / Jenis Gila-Gila, Kebimbangan, kemarahan, kemurungan, rendah diri, impulsif, kerentanan

Xp: How Openness to Experience react to Politics The relationship between Openness and Politics are most tight and closed compare with 4 others Big 5 Trait. High Level: Terima kepelbagaian budaya, menyokong perubahan sosial, dan menentang ketidaksetaraan. Low Level: Bila menghadapi kekaburan, dye akan berasa tekanan dan rasa kebimbangan yang lebih dari High Level. Mereka rasa selesa dengan apa yang ada sekarang, they DON’T WANT TO CHANGE!

After we Categories Rakyat into Big 5 Groups, what’s next? The Solution?

10% Quota System For Matriculation Programme For Openness for Experience Group of Audience High Level ; Facebook Post Title Low Level ; Facebook Post Title Asia best AI professor has been assign in Monash University as IT department Head 10 % quota system is our Nation Long Old Culture to keep our education system stabil, keep our society stabil and avoid any missunderstanding between race and culture in Malaysia More and better option in private University

Let’s now take a test on you! Which Big 5 you belong to https: //www. truity. com/test/big-five-personalitytest

To What Tun M mentioned, are we ready to bring our Digital Social Media Election System to Industry 4. 0 Tomorrow we going to learn how to get prepared and well prepared our Social Media Activity into Big Data for Future Artificial Intelligence Election System