Flyers Not the Philadelphia Flyers FLYERS For advertising

What they are, … • A flyer (also spelled flier) are also called: ▫

• In Miami they’re not an uncommon sight to see them because of

Examples of Sizes • • • A 4 (roughly letterhead size) A 5 (roughly

Cost effective • Flyers are inexpensive to produce and are regarded as a very

• Write down the important points you want to communicate in your flier.

• Put the name of your event or business at the top of

• Experiment with different fonts and sizes for the name, but stick to

• Add in relevant graphics or artwork to punch up your flier. •

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Flyers!

Not the Philadelphia Flyers!

FLYERS!!! For advertising! DUHH!! =D

Hmmmm, … So what are they?

What they are, … • A flyer (also spelled flier) are also called: ▫ Circular ▫ Handbill ▫ leaflet • A single page leaflet advertising a nightclub, event, service, or other activity. • Flyers are typically used by individuals or businesses to promote their products or services

• In Miami they’re not an uncommon sight to see them because of their avid nightlife

Examples of Sizes • • • A 4 (roughly letterhead size) A 5 (roughly half letterhead size) DL (compslip size) A 6 (postcard size) CC (credit card size) “Metric Sizes”

Cost effective • Flyers are inexpensive to produce and are regarded as a very effective form of direct marketing

Flyer Examples

Starting out, …

• Write down the important points you want to communicate in your flier. A good place to start is the 5 Ws: ▫ ▫ ▫ Who? What? When? Where? Why?

• Put the name of your event or business at the top of the flier, followed by the important points you listed earlier.

• Experiment with different fonts and sizes for the name, but stick to fonts that are easy to read (such as Arial, Helvetica or Times New Roman) for the other information

• Add in relevant graphics or artwork to punch up your flier. • Using lots of pictures can distract the reader from the information about your business or event. • Try using one large graphic on the side of your flier instead.