Our Changing World James Garrow Philadelphia Department of

Okay Jim, now you've lost me. Are things changing, or not?

can't complain about: • disasters • people • media

i offer no answers, only interesting anecdotes

First Pandemic of the 21 st Century • CDC really began experimenting • Masking

The Blog Post • CDC blog post on "zombie preparedness" • One million page

Craig Fugate • Survivors not victims • HUGE proponent of social media use •

LAFD • Rotating PIOs monitor social media • Posts all calls that affect the

Shadow Lake Wildland Fire • 2011 wildland fire in Oregon • Federal IMT team

Haitian Earthquake • 7. 0 magnitude • Massive infrastructure damage • Extreme lack of

Joplin. Tornado. Info • EF-5 tornado struck Joplin, MO • Nearby citizens set up

for more info: @jgarrow about. me/jgarrow

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Our Changing World James Garrow Philadelphia Department of Public

except

Okay Jim, now you've lost me. Are things changing, or not?

can't complain about: • disasters • people • media

disasters = people = social media

• 56% of Americans have a profile on a social media network • 22% of Americans use social networking sites "several" times per day • 53% of Americans over 65 use the internet • The average Facebook user spends more than 400 minutes per month on the site • Twitter users post more than 175 million tweets per day • More than 24 hours of video is uploaded to You. Tube every 24 seconds

businessinsider. com

media and social media

i offer no answers, only interesting anecdotes

public health

First Pandemic of the 21 st Century • CDC really began experimenting • Masking videos • Twitter accounts • Facebook Pages • Push for states and locals to use

The Blog Post • CDC blog post on "zombie preparedness" • One million page views in four days • More than $3 M in earned media coverage • Cost? What cost? $87

emergency management

Craig Fugate • Survivors not victims • HUGE proponent of social media use • San Bruno explosion and fire

LAFD • Rotating PIOs monitor social media • Posts all calls that affect the public (road closures, etc. • Manage two accounts on Twitter, @LAFD and @LAFDtalk

Shadow Lake Wildland Fire • 2011 wildland fire in Oregon • Federal IMT team assigned • PIO utilized volunteer VOST team to monitor social media • VOST team identified concerned citizen, forwarded to PIO

regular citizens

Haitian Earthquake • 7. 0 magnitude • Massive infrastructure damage • Extreme lack of immediate help • Haitians utilized social media to locate and request help • Large scale citizen "crisismapping" effort

Joplin. Tornado. Info • EF-5 tornado struck Joplin, MO • Nearby citizens set up Joplin. Tornado. Info Facebook page to coordinate information • City of Joplin utilized private Page to distribute official messages

for more info: @jgarrow about. me/jgarrow

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