Advertising campaign Ad ADVERTISING Advertiser Advertisement Advertising Collocations

Advertising campaign Ad ADVERTISING Advertiser Advertisement Advertising

Collocations Match a verb on the left with a noun on the right to form a collocation. 1 advertise a) a bid on e. Bay 2 lease b) money 3 receive Can you c) remember products 4 earn d) attention 5 lose e) a body part 6 target f) effectiveness 7 attract g) an audience ?

Which of these characteristics are the most important for a good salesperson? • Really listens to the customer in… interested • Smiles all the time friendly fr… • Knows a lot about their products knowledgeable k… • Has a smart appearance pres… presentable • You feel you can trust him/her trustworthy tr… • Can explain the USP of the product competent com… • Gives the customer time to think patient pa… • Good at making the customer believe in the product per… persuasive • Makes small talk chatty ch…

§ Which questions did you hear? 1 Which model? 2 Which make would you like? 3 How many doors would you like? 4 What about the engine? 5 What optional extras would you like? 6 Are you planning to travel long 7 distances? 87 What about the colour?

Rearrange the words to make questions a car salesperson could ask you Which do like model? Which model do you like? diesel want a you engine Do? Do you want a diesel engine? leather you like Would seats? Would you like leather seats? used Are in you a car interested? Are you interested in a used car? do your What car you need for? What do you need your car for? by cash you pay Can? anything you cheaper Do have? Can you pay by cash? Do you have anything cheaper?

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Life’s a negotiation! What do you think is being negotiated here?

Questionnaire 1 There is always a winner and a loser in a negotiation. FALSE TRUE 2 You have to give something to get something. 3 You need an agenda. IT DEPENDS 4 Making small talk is necessary. IT DEPENDS 5 You need to prepare as much as possible. 6 You can promise anything. TRUE FALSE 7 Negotiations are the same all over the world. FALSE 8 It’s a good idea to sum up agreements regularly. TRUE

How correct should emails be? 1 Is it OK to make grammar and spelling mistakes? 2 What is email etiquette? What are your standards? Think about emoticons, subject lines, capital letters, openings and closings. 3 What do these ‘emoticons’ mean? Would you ever use them? : ) : -S Do you know any others? : '( : -@

Skim reading – did you get it right? a Further to your quotation dated 19 November, we are pleased to place the following trial order for 500 plastic wine glasses, order number WG 759 b We are in agreement with 15% discount for prompt payment and delivery before December placing an order accepting terms placing an order

c We would be most interested in receiving your latest catalogue and price list, quoting your most competitive prices. Please let us know what trade discount you offer and what your delivery lead times are. d I’m afraid the rather low trade discount of 5% disappointed us. We would, however, be prepared to place a bulk order of 2, 000 items if you increased your discount to 9% asking for more information asking for betteran terms placing order

e We can offer you a gross price, inclusive of cut delivery charges, of € 51. 30 per 100 items. These goods are inclusive of VAT. f Thank you for your offer of 7% off net price for orders over 5, 000 items. I regret that these conditions are not acceptable to us. making a quotation refusing terms placing an order

Negotiating language Match the beginning with the correct ending. 1 Further to your call, a) our terms are 8% discount for orders over 80, 000. 2 I hope everything goes b) if you need any further information. 3 With reference to discounts c) according to plan. 4 Our terms of payment are d) I’d like to confirm the following points. 5 Please get back to me e) 3% discount for payment within 30 days.

Negotiating language Match the beginning with the correct ending. 6 Please find attached the agenda of the meeting f) that you have received this email. 7 We have submitted a g) 10, 000 parts per month. 8 Transport costs are h) firm offer of € 100 per item. 9 We can guarantee delivery of i) as requested. 10 Please confirm j) free within Europe

Dear Mr Bradshaw We can guarantee a discount of 7% for payment within seven days. With reference to the price, the catalogue is now out-of-date. The cut current price is € 16. 00. Further to your email, I am pleased to advise you that we have 300 dictionaries in stock at the moment. Delivery of the other 200 would be in one month. Yours sincerely Many thanks for your enquiry. We look forward to receiving your order. Helen Noonan

Dear Mr Bradshaw Many thanks for your enquiry. Further to your email, cut. I am pleased to advise you that we have 300 dictionaries in stock at the moment. Delivery of the other 200 would be in one month. With reference to the price, the catalogue is now out-of-date. The current price is € 16. 00. We can guarantee a discount of 7% for payment within seven days. We look forward to receiving your order. Yours sincerely Helen Noonan