SPORTS ADVERTISEMENT Introduction of Advertisement Types of advertisement

SPORTS ADVERTISEMENT Introduction of Advertisement Types of advertisement

Advertisement A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. The action of making generally known; a calling to the attention of the public

Types Corporate Advertisement Financial Advertisement Substitute/proxy/ advertisement Covert/secret/hidden advertisement Public service advertisement Celebrity advertisement

Corporate Advertisement Corporate advertising campaigns play an important part in business-to-business marketing, particularly for companies trying to win a major sale or contract. Prospects evaluate the company as well as the product when they are choosing a supplier. They look for suppliers that have the capability to deliver quality products on time. Corporate advertising helps to build confidence among customers and prospects by communicating messages about your company’s capability and resources, your market position and financial stability.

Direct Response Advertisement Direct response advertising encourages prospects to register their details, typically in return for an incentive offer, such as a free gift, special discount or a copy of a business report for business prospects. The advertisement includes a response mechanism, such as a reply coupon, telephone number, email address or website address. For promotion of some thing

Direct Response Advertisement The information that you capture from responses provides leads that your sales force or telemarketing team can follow up to create news sales opportunities. You can also use direct response advertising to sell products directly to customers. Include information on the product, together with a price and contact details for ordering the product.

Financial Advertisement Financial advertising can help your company attract funds if you are planning to grow your business or make a major investment. Advertising in the financial or business sections of newspapers and magazines can raise awareness of your company among analysts, shareholders, potential investors and advisers. Publishing financial results, together with important developments, such as major contracts or new product launches, keeps your audience up to date with the company’s performance.

Substitute/proxy/ advertisement • Indirect advertisement • “Smoking tobacco kills” Covert/secret/hidden advertisement: • Advertisements in movies

Public service advertisement: • Advertising for social causes • (HIV Aids Prevention) • (Dengue Preventive Measures) Celebrity advertisement: • To introduce celebrity

The Marketing Concept ØFinancial success is a direct result of an organization’s ability to effectively market its products and services Ø A business achieves profitability when they offer the goods and services that customers need and want at the right price Ø Marketers strive/struggle/try/attempt to identify and understand all factors that influence consumer buying decisions

Difference Between Needs And Wants • A need is something you have to have and that you cannot do without. For example, we need food. Without eating, we cannot survive! • A want is simply something you would like to have. You might want a Samsung Galaxy or tickets to an upcoming game, but you can survive without them

Consumer Benefits of Marketing • Making the buying process easy and convenient for consumers • Creating and maintaining reasonable prices • Offering a variety of goods and services • Increasing production

Target Markets Must Be: Behavioral: Marketers seek to find similar behaviors within each respective target market Measurable: Ability to measure size, accessibility and overall purchasing power of the target market Reachable: Ability for marketers to reach consumers Sizeable: The overall size of the market