ADVERTISEMENT Types of Advertisement 1 Classified 2 Commercial

ADVERTISEMENT Types of Advertisement • 1. Classified • 2. Commercial Classified Advertisements • Classified advertisements are categorized under different headings : • (a) Situation Vacant / Sitaution Wanted • (b) Sale / Purchase of Property / Vehicles / Household goods. • (c) Missing person / Pet Animal • (d) Lost and Found • (e) Travels and Tours / Packers and Movers • (f) Education / Language Course / Hobby Classes • (g) Matrimonial

Main characteristic of classified advertisement • Less space, words to be used economically • Written in short phrases and words (Complete sentences are often avoided) • Language simple and concise • Classified ads are of in between the range of 50 words. • Clearly state the category like ‘For Sale’, ‘To Let’, etc. • Put the matter in a box. • Give contact address, mobile number, etc.

Commercial advertisement Main characteristics: • Designed for commercial purpose • More space, more expensive in terms of the advertising cost. • Visually attractive with catchy slogans/ with expression and pictures or sketches • Varying font size or shape • Language; colourful and lucid. . • Proportionate spacing with appealing overall arrangement

Distribution of Marks Total 4 • Format – Heading 1 Mark • Content 2 Marks • Expression 1 Mark

Essential details of Commercial Advertisement • Name of the company/ institute/organizers etc • Detail regarding products/event/ educational course etc • Special offer or discount if any • Address of the company/institute/organizer etc

Display Advertisements

SITUATION VACANT • Points to Remember • Keep Heading – Situation Vacant • Begin with 'Wanted' or 'Required' • Mention the name of the company. l Number of posts lying vacant and Name of Post. • Required age limit, educational and professional qualifications, experience. • Job requisities (desirable knowledge of computers, fluency in English, etc. ) • Personality requisites (Impressive, pleasing) • Salary and Perks (Commensurate with experience, negotiable). • Mode of applying and time limit for submission • Contact Address and Phone Number

You are Principal, Himalaya Public School. Draft an advertisement for the post of receptionist in the school. Mention qualifications, experience, requirements suited to the post. SITUATION VACANT Wanted a receiptionist for the school candidate should be well qualified, must possess impressive communication skills with fluent. English and should have pleasing personality. Interested candidatesbetween the age group of 22 -30 years may send their resume withlatest passport size photograph to Principal, Himalaya Public. School, Sector-29, Rohini, Delhi within 10 days. Contact No. 9899 xxxxxx.

Question for Practice • (a) You are the General Manager of a leading concern. You needan IT Assistant for your office. Draft an advertisement to be published in the local daily. • (b) Mohini Devi International Public School needs two Post Graduateteachers for their school in the subjects English and Hindi. Asthe Chairman of the school draft an advertisement for leading newspaper inviting applications from suitable candidates at PO Box No. 26, Rajpura Road, New Delhi. • (c) Sanskar International School requires a receptionist. As theadministrative officer draft an advertisement for publication inthe Situations Vacant column of the local newspaper, inviting applications for a walk-in-interview. Mention all necessary details.

SITUATION WANTED • The Individual who seeks a job should include the following essential • details after giving the title 'Situation Wanted'. • Qualification and experience • Age and Sex • Nature of job sought • Minimum salary acceptable • Contact address and Phone Number

You are Sneha F-46, Sec. -9, Rohini, Delhi. You are well qualified in music and dance forms (Classical). Draft an advertisement to be published in local daily in about 50 words. SITUATION WANTED A well qualified and experienced professional, with a post graduate degree in Classical Music and dance, willing to teach art to the girls in evening 4 p. m. to 7 p. m. Very moderate charges, transport facility available. Interested candidates may contact Sneha, Director, Indian Musical Centre, F-46, Sec-9, Rohini, Delhi or Contact 9546 xxxxxx.

PRACTICE QUESTIONS • (a) You are Sunil Verma of 57, Civil Lines Rohtak. You are a youngman of 32 with seven years of experience as an expert executive in a reputed medical firm. You seek an immediate change to some other medical firm Mumbai/Pune. Draft a suitable advertisement for the 'Situation Wanted' column of a National Daily. • (b) You are a computer engineer seeking a job. Write a suitable advertisement stating your qualifications, experience for 'situation wanted' column of a National Daily'. • (c) You are Arun of Pragati Nagar, Kanpur. You are a CA and are capable of handling accounts and managing finances. You have 05 years experience. Draft an advertisement for TOI seeking a suitable position.

SALE / PURCHASE / RENTING OF PROPERTY Points to Remember • l Keep heading for sale / purchase / to let • l Begin with For Sale / Purchase or Available / Wanted. • l Types of House (Flat, independent floors / offices etc. ) • l Size, floor, no of rooms etc. • l Fixture & fittings • l Surroundings - central located, facing park, nearby market, • school, hospital, bank, bus stand etc. • l Company or bank lease preferred (In case of 'To Let') • l Expected price : fixed / negotiable • l Contact address and Ph. No.

FOR SALE OF PROPERTY • Example : You are Ranveer / Ravina of 254 Greeater Kailash, New Delhi. You want to sell the first floor of your newly constructed house. Draft an advertisement in the Indian Express under its classified marked "Property for Sale' in not more than 50 words. Include all relevant details like location, type of accommodation, cost and contact address including telephone number etc. FOR SALE Available for sale the first floor of a newly constructed house at Greater Kailash comprising two spacious bedrooms with attached bathrooms, a large drawing room cum dining room and a large Modular Kitchen, East facing, Located near Shopping Plaza, Price negotiable. Interested parties may contact Ranveer/Ravina 254 Greater Kailash, New Delhi, Mobile No. 9818 xxxxxx.

Question for Practice • (a) You own an independent house in West Delhi and want to sell it. Draft an advertisement for a local daily giving all necessary details. • (b) You have a prime space approximately 5000 sq. ft. near Mathura Road suitable for show rooms, Mall/Plaza etc. Draft an advertisement for the 'For Sale' column of a daily newspaper. • (c) You posses on acre of land in Punjab. You want to dispose of this agricultural land. Write an advertisement to be published in National Daily giving all necessary details. You are Harpreet of Purana Street, Punjab.

FOR PURCHASE • Example 1 : You are Ranveer / Radhika. You want to purchase a flat. Write an advertisement for the newspaper giving full details of your requriements and capacity to pay. FOR PURCHASE For purchase, a 3 BHK Flat in North Delhi, Rohini with three bedrooms, attached baths, a drawing cum dining room with a family Lounge. Price negotiable well ventilated, modern facilities, near by market and metro station will be preferred. Owners or dealers may contact Ranveer / Radhika, Janta Appartments, Lajpat Nagar, delhi.

PRACTICE QUESTIONS 1. You are Suraj Nanda, Director fo Study Plus academic centre. You wish to purchase land for setting up a school in India. Write a suitable advertisement inviting offers from land owners. Givenecessary details like plot size, area of location. Do include your address in India. 2. A nationalized Bank requires premises for its branches in new Delhi. Write an appropriate advertisement for a local newspaper. 3. You are interested in buying a flat in a co-operative group housing society. As per your requirement draft an advertisement to be published in HT newspaper.

TO LET Points to remember • Being with 'Wanted' or 'Available'. • Type of accommodation - size, floor, number of rooms etc. • Location and surrounding • Rent expected, bank and company lease preferred • Contact address, email adress or telephone number.

Example 1 : You want to let out a portion of your newly constructed independent house. Write an advertisement to be published in the 'To Let' classified columns of the Hidnustan Times. (Word Limit : 50) TO LET Available, for rent first floor of a newly constructed house in B-Block, Ashok Vihar, Delhi. Two bedrooms with attached baths, well ventilated and spacious with wooden work. Walking distance, from market school, hospital and metro station. Expected rent Rs. 10000/per month (negotiable). Contact Lala Ji at 9868 xxxxxx (M. )

Question for Practice (a) You want to rent out your newly constructed office in a prime location of Preet Vihar, Vikas Marg, New Delhi. Draft an advertisement stating the facilities, price etc. (b) You have a space of 18 x 18 sq ft in a Commercial Market. Draft an advertisement to be published in 'To Let' columns of the national daily stating all your requirements and expected rent. (c) You have a 2 bedroom flat in Rohini, which you want to let out on rent. Draft an advertisement in not more than 50 words to be published in TOI newspaper.

Example 2 : You are R. V. Singh looking for an indepnedent house in East Delhi on rent. Draft a suitable advertisement to be published in Hindustan Times stating all your requirements and expected rent. ACCOMMODATION WANTED Required a newly built independent house in East Delhi. Having three bed rooms with attached baths, drawing and dining along with modular kitchen, and parking. East end park facing, near school, bank and shopping complex. Rent Rs. 15, 000 per month. Contact Mr. R. V. Singh, 90122 xxxxx (M).

Questions for Practice 1. You need to take a 2 BHK flat on rent. Draft an advertisement for local newspaper giving all necessary details of your requirement. 2. You want to take on rent a newly constructed office in a prime location of Preet Vihar, Vikas Marg. Draft an advertisement as per your requirements about location and price etc. 3. You are Dr. Meena a child specialist. You are looking for anindependent house in Patel Nagar on a reasonable rent for your residence-cum-clinic. Draft a suitable advertisement to be published in HT.

VEHICLE FOR SALE Points to Remember • Model No. year of manufacturing • Colour, accessories (new seat cover, mats, music system A/C etc. • Single hand driven, good condition, new types, non accidental, • good mileage, authorised CNG kit/diesel version • Insurance, Road Tax, and Pollution Certificate. • Expected price (fixed/negotiable). • Contact address and telephone No.

Example : You are Mohan / Mohini, a car dealer at Mahindra Automobiles Moti Nagar, New Delhi. Draft an advertisement for a Maruti Wagon. R that has come to your showroom for sale to be published in a local daily. FOR SALE Available, Maruti Wagon RLX 2010 Model for sale, Metallic Grey with new seat covers, new tyres, A/C and stereo fitted. Single hand driven, non accidental, sparingly used with beautiful insterior Insurance, Road Tax and PUC done. Price negotiable. Contact Mohan / Mohini, Mahindra Automobiles, Moti Nagar, New Delhi at 011 -27 xxxxxx

Questions for Practice (a) You want to sell your Honda City as you are going abroad. Draft an advertisement for the classified columns of a local daily giving particular (b) You plan to sell your two-wheeler. Draft a suitable advertisement in not more than 50 words under the classified columns of alocal daily, giving all necessary details.

HOUSE HOLD / OFFICE GOODS FOR SALE Points to Remember • Item, brand year of manufacturing • General condition - excellent working condition, brand new etc. • Specify material in case of furniture. • Price offered / expected • Contact address and Ph. No.

Example : You are going abroad. You want to sell your LCD TV, AC and refrigerator. Draft an advertisement in not more than 50 words to be published in a local daily. You are Uday / Udita 12, B. G. Lane, Bangaluru. FOR SALE Available a samsung LCD TV 32", Voltas Golden AC 1. 5 Ton and a Kelvinator Refrigerator 320 litres for immediate sale. All items in excellent condition and bought only few months ago. Price reasonable and negotiable. Owner going abroad. Interested Parties may contact Uday / Udita, 12, B. G. Lane, Bengaluru. at 97 xxxx.

Questions for Practice • (a) Your family is moving out of Delhi since your father is transferred. You want to sell some of household items at a reasonable rate. Draft an advertisement for a local daily giving necessary details. • (b) You want to sell off some office furniture such as table with chair, cupboards etc. as you are moving out of Delhi. Draft an advertisement for a local daily. • (c) You want to dispose of old office furniture like steel cupboards, tables, chairs, file cabinets etc. You plan to buy new furniture for the renovated office. Draft an advertisement for a local daily.

MISSING PERSON / PET ANIMALS Points to Remember • Begin with 'Missing'. • Physical description a) Person's name, age, sex, height, complextion, built, clothes and other identifying features. (b) Pet animal's name, breed, colour of fur and skin • Since when and from where missing • Reward! message if any • Contact Address and Phone No.

Example 4 : You are the sister of a boy who has been missing from his home for the last two days. Draft an advertisement under the caption 'Missing' for a local newspaper. Provide necessary details and also offer a reward. MISSING Suresh Kumar, 14 years, 5'3". Wheatish complexion, average built, wearing white T-Shirt and blue Jeans, injury mark over the right eye brow. Missing since 4 May 2019 from Central Market, Lajpat Nagar. Informer will be duly rewarded. Inform Lajpat Nagar Police Station or call at : 9010 xxxxxx (M. ).

LOST AND FOUND Points to Remember • Begin with 'Lost' and 'Found'. • Brief physical description : Name of the object / article, brand, colour, size, condition. when / where lost to found. • Reward if any • Contact address and Phone Number • For 'Lost' give all details whereas for 'Found' the details need not be given completely.

Example 1 : You lost your bag in Metro between Uttam Nagar and Dwarka while going for an interview. It contains a file having important certificates. Draft an advertisement for a local daily under column 'Lost and Found' in not more than 50 words. LOST AND FOUND Lost a Black VIP Bag, 16" x 20" containing certificates and important papers. Lost in Metro, between Uttam Nagar and Dwarka on 4 th Aug. 2020 between 9 to 9. 40 a. m. . If found, kindly contact Mr. Rajeev Kumar or call at 9998 xxxxxx (M). Finder will be dulyrewarded.

Questions for Practice (a) You are Puran Singh, a Property Dealer. You lost a bag containing valuable documents, while travelling by bus between Model Town and Rohini on Route No. 982. Draft an Advertisement in not more than 50 words. (b) You are Manisha. You have lost your certificates white commuting to Delhi University by bus. Draft an advertisment published in national daily given details of the missing documents. (a) You found a school bag containing Chemistry Text Book and a Project File in the Lab. Write a notice for your school notice board in not more than 50 words. You are Amit of XI A.

TRAVELS AND TOURS Points to Remember • Begin with 'Package available' etc. • Destination and Duration / Dates. • Details of Package - food / boarding / lodging / sight seeing, etc. • Cost and special discounts l Name of travel agency, contact address and Phone Number.

Example : You are Amit / Amita, a travel agent with Triveni Travels, Delhi. Write an advertisement to be published in the local daily for a tour package to Goa. Travels and Tours Attractive package available for Goa, 5 nights / 6 days, breakfast, dinner, sight seeing and return air tickets included at rupees 20, 000 person. Special discount of 10% for groups. Booking upen till 10 August 2020. Contact Amit / Amita, Triveni Travels, Delhi at 98 xxxx. Question for Practice 1. Draft an advertisement for a tour package to Switzerland during summer vacation. You are a travel agent with Raj travels, Delhi.

EDUCATION / LANGUAGE COURSE / HOBBY CLASSES Points to Remembers • Name of the Institution • Courses offered, duration • Eligibility condition • Facilities and fee structure • Last date for registration • Contact address and phone no.

Example : You are Geet / Geeta. Your institute has started classes for all foreign languages. Giving all relevant details, draft an advertisement for a local newspaper. JEEVAN INSTITUTE OF FOREIGN LANGUAGES JIFL announces commencement of courses in English, German, French and Italian. Duration of 3 months. Fresh batches start from 01 May 2020. Incentives for early birds. Eligibility 10+2. Computer aided learning. Apply latest by 28 April 2016 to Geet / Geeta, JSIFL, Wazirpur, New Delhi.

Question for Practice (a) You have planned to organise hobby classes for children of age group 5 -15 years in your play school during summer vacation. Draft an advertisement to be published in a local daily giving all details. (b) You are Activity Incharge of your school. Your school has decided to conduct a three week Summer Camp for Class VI students to engage them in productive activity during vacations. Draft an advertisement to be published in local daily giving full details.