Advertising Promotion Advertising media Type of advertising media

Advertising & Promotion Advertising media

Type of advertising media include digital and print, Guerrilla, Broadcasting, outdoor public service, event sponsorship and product placement.

Digital Advertising As more and more people use digital devices to consume media, the web is becoming a crucial place for advertising as well as the fastest growing media outlet

Advertising techniques used on digital platforms • Pop-Ups; Adverts that appear when using a specific web page. They often are competition related and offer prizes or discounts. • Pop-Unders; Adverts that appear when you close a web page. • Web Banners; Adverts placed on website. If you click on the banner, you are re-directed to the advertisers website. • Email Marketing; This happens when advertisers have your email address and send adverts to your inbox. They may include special offers to encourage further purchases. • Contextual Advertising; These are adverts that are linked to internet searches you have made. If you have been looking for a specific pair of shoes online, adverts for these exact shoes will appear in your future searches. • Search Engine Marketing; Companies often pay search engines to have their market presence rank higher on search results, this is to increase visibility of their products and services. • Vlogger and Bloggers; Increasingly advertisers offer free products to vloggers (video bloggers) and bloggers - such as Zoella on You. Tube - who then test and talk about the products with their audience.

Print Advertising • Periodical Advertising (aka a print ad) This includes magazines, newspapers, or anything else that comes out at regular intervals. For decades, print ads were the gold standard for advertisers and their clients. To grab the centre spread of a big magazine or the back cover of a newspaper meant millions of people were seeing the message. • Brochures, Leaflets, Flyers, Handouts, and Point-of. Sale Advertising Although some of these media can be placed within the pages of newspapers and magazines, they are treated as a separate form of advertising, usually because they have less chance of being seen. From something that sits on a counter or customer service desk to a glossy car brochure, small print media offer a more intimate and long-form way of engaging the consumer. Use this approach when you have more information than you can cram into a print ad. • Direct Mail Advertising Either of the techniques I’ve just mentioned can be incorporated into direct mail. This method of advertising uses postal and other delivery services to ship advertising materials, including postcards, letters, brochures, catalogs and flyers, to a physical address of targeted customers.

Guerrilla Advertising The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

Broadcasting Advertisement A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.

Outdoor/ Out-Of-Home Advertising The most obvious method of using signs is through billboards, which are generally located in high traffic areas. Outdoor billboards come in many sizes, though the most well-known are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation. Indoor billboards are often smaller than outdoor billboards and are designed to attract the attention of foot traffic (i. e. , those moving past the sign). For example, smaller signage in airports, train terminals and large commercial office space fit this category.

Public Service Advertising (PSA) Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio, but are also heavily promoted online. Public service advertisements you might have seen are the ‘dumb way to die’ game to educate on train safety in Australia and others such as NHS flu campaigns and the Think driving safety campaign.

Product Placement Advertising Product placement is an advertising approach that intentionally inserts products into entertainment programs such as movies, TV programs and video games. Placement can take several forms including: • visual imagery in which the product appears within the entertainment program • actual product use by an actor in the program • words spoken by an actor that include the product name

Event Sponsorship You might receive an acknowledgement in the event program, have an on-site location where you can give out sample product, or your company logo might appear on the event posters. One option for events that require a hand-stamp for entry is to provide the venue with a stamp that bears your company logo; the attendees will then have your logo close by for a day or two afterwards. Examples of event sponsorships like this include BBC Radio 1’s Big weekend and Vans sponsorship of the Wrap tour.