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Advertising § § § Meaning Definition Characteristics Print Advertising Electronic media advertising Conclusion
Meaning The word advertising is derived from a Latin word “Adverto”. Which mean to turn attention towards a specific thing. Advertising literary means announce publicly or to give public notice.
Definition • William J Stanton , “ advertising consist of all the activities involved in presenting to a group a non – personal , oral or visual , openly sponsored message regarding a product, service or idea ”
• Philp Kotler , “ advertising is non – personal from of communication contacted through paid media under clear sponsorship. ” • American Marketing Association , “ advertising is any paid from of non – personal presentation and promotion of ideas goods and services buy an identified sponsor. ”
Characteristics Ø It is non – personal communication Ø It is a paid from of communication Ø It maybe visual, spoken or written Ø It presence the message about product availability in the market Ø It persuades people to buy a product Ø It’s the promotion the ideas , goods and service
• It is an essential from of communication through different media to inform the customer about the product and its features. • It’s stimulates sales or patronage for the product • It help indirectly for possessing the product in the market • It cares the message of the manufacture or the seller to the target audience for which it is entered.
NWES PAPER MAGAZINES PRESS Advertising PAMPHLETS POSTERS
NEWS PAPER • News paper advertising is more flaxible. • News paper advertising is affordable. • News paper advertising is reach as more customers
MAGAZINES • Magazines are generally published on a regular schedule and contain a variety of content • Magazine advertising are very costly • Advertising in magazines with national distribution is going to be expensive • One of the advantage of magazine is they have a much longer self life than newspaper • Most magazines also offer to place advertisements on their website sometimes at a very reasonable rate
Pamphlets • Pamphlets distribution through news paper distribution • One of the most wrestle and affordable type of advertising are pamphlets • It provide a better avenue in marketing your business • It reach more people • It save on your advertising
Posters • A poster is any piece of printed paper design to be attach a wall or vertical surface • Posters are design to be both eye – catching informative • Poster maybe used for advertising purpose • It provides a message indented to promote brand awareness or call attention to a company event