Entertainment Marketing Contents 1 Why Entertainment 2 Entertainment

  • Slides: 32
Download presentation
기업관점 Entertainment Marketing 基礎素材(株) 百 萬 坪

기업관점 Entertainment Marketing 基礎素材(株) 百 萬 坪

Contents 1 Why Entertainment? 2 Entertainment Marketing Strategy 3 Case Study 4 Conclusion 5

Contents 1 Why Entertainment? 2 Entertainment Marketing Strategy 3 Case Study 4 Conclusion 5 Question

Marketing Strategy What were the exciting trends of Korean consumer? First Adult Only Famous

Marketing Strategy What were the exciting trends of Korean consumer? First Adult Only Famous adult sitcom First Flash Movie Mashimaro First Expected Service Cesco Pocket Monster Society Issue Famous Star Nude album Creative Idea Movie Homepage First Theme O. S. T Famous TV Drama O. S. T Unexpect Event Nordstorm

Marketing Strategy Entertainment 산업의 5가지 OSMU 전략 OSMU : One Source Multi-Use OSRU :

Marketing Strategy Entertainment 산업의 5가지 OSMU 전략 OSMU : One Source Multi-Use OSRU : One Source Re-Use OSSU : One Source Sequential-Use OSGU : One Source Global-Use MSOU : Multi Source One-Use 엔터테인먼트 브랜딩의 지향점 하이-컨셉 브랜드 접점 브랜드 경험 고객의 직접적 체험 호기심 전이 열성고객 브랜드 문화

Marketing Strategy Interactive Communication “Homo Interactive” by Media Evolution 매체의 혁명/ 진화 Mass media

Marketing Strategy Interactive Communication “Homo Interactive” by Media Evolution 매체의 혁명/ 진화 Mass media 시공의 제한이 없어짐 시간 Continuou 공간개념 부활/ 시간개념은 자유 Fixed 중요한 것은 수치가 아닌 가치 Movable 대상 브랜드 열정사례가 생겨나기 시작 시간 Situational 공간 Ubiquitous Property Interactive Media Mass Individual Access 신뢰 E-경험 E-관계 브랜드 열정

Marketing Strategy Interactive Communication Entertainment Promotion ‘Media’ Digital TV Mobile e-Entertainment Off-Line PC-based Web

Marketing Strategy Interactive Communication Entertainment Promotion ‘Media’ Digital TV Mobile e-Entertainment Off-Line PC-based Web E-mail Messenger Blog. . .

Marketing Strategy Interactive Communication Entertainment Promotion ‘Contents’ Education Information e-Entertainment Business Entertainment Game Adult

Marketing Strategy Interactive Communication Entertainment Promotion ‘Contents’ Education Information e-Entertainment Business Entertainment Game Adult Lottery Song Avatar

Conclusion 문화권력의 형성 Entertainment Marketing Technology 영상기술 - DMB, HDTV Contents Creative Brand -

Conclusion 문화권력의 형성 Entertainment Marketing Technology 영상기술 - DMB, HDTV Contents Creative Brand - Originality 통신기술 - 인터넷, mobile - 텔레메틱스 - PDA, VDSN - Relevance 브랜드 열정 - 충성고객 - 바이럴 마케팅 브랜드 문화 - 매니아, 트랜드 - Impact Content - Game, Star마케팅 - 음반산업, Adtainment

Entertainment Marketing Mrs Wilson Sports Entertainment Marketing FreeEntertainment Marketing Mrs Wilson Sports Entertainment Marketing Free
Entertainment Marketing Plan Entertainment Marketing Education and CareersEntertainment Marketing Plan Entertainment Marketing Education and Careers
Sports Entertainment Marketing Mr Bernstein Entertainment Marketing ppSports Entertainment Marketing Mr Bernstein Entertainment Marketing pp
ENTERTAINMENT GOING TO future ENTERTAINMENT What does entertainmentENTERTAINMENT GOING TO future ENTERTAINMENT What does entertainment
Entertainment Distribution ENTERTAINMENT DISTRIBUTION ENTERTAINMENT l Movies areEntertainment Distribution ENTERTAINMENT DISTRIBUTION ENTERTAINMENT l Movies are
What is Marketing Sports Marketing Entertainment Marketing AdvancedWhat is Marketing Sports Marketing Entertainment Marketing Advanced
CustomerDriven Marketing Sports Entertainment Marketing Mrs Wilson MarketingCustomerDriven Marketing Sports Entertainment Marketing Mrs Wilson Marketing
WHAT IS MARKETING Sports and Entertainment Marketing MarketingWHAT IS MARKETING Sports and Entertainment Marketing Marketing
MARKETING TEAMS THE MARKETING PLAN SPORTS ENTERTAINMENT MARKETINGMARKETING TEAMS THE MARKETING PLAN SPORTS ENTERTAINMENT MARKETING
Contents 2 Contents 3 Contents 4 Contents 5Contents 2 Contents 3 Contents 4 Contents 5
TITLE CONTENTS 1 CONTENTS 2 CONTENTS 3 CONTENTSTITLE CONTENTS 1 CONTENTS 2 CONTENTS 3 CONTENTS
CONTENTS 1 CONTENTS 2 CONTENTS 3 CONTENTS 4CONTENTS 1 CONTENTS 2 CONTENTS 3 CONTENTS 4
contents 1 contents 2 contents 3 contents 4contents 1 contents 2 contents 3 contents 4
Entertainment Products Marketing Entertaining Products Mediabased Entertainment GoodsEntertainment Products Marketing Entertaining Products Mediabased Entertainment Goods
Sports Entertainment Marketing Mrs Wilson Sports Entertainment MktgSports Entertainment Marketing Mrs Wilson Sports Entertainment Mktg
Regionlny marketing Marketing reginu Marketing zemia Marketing lokalityRegionlny marketing Marketing reginu Marketing zemia Marketing lokality
Niche Marketing Niche Marketing Niche marketing is marketingNiche Marketing Niche Marketing Niche marketing is marketing
MARKETING FUNCTIONS Marketing 1 THE MARKETING FUNCTIONS MarketingMARKETING FUNCTIONS Marketing 1 THE MARKETING FUNCTIONS Marketing
Conceitos Marketing Marketing eletrnico Planejamento de marketing MarketingConceitos Marketing Marketing eletrnico Planejamento de marketing Marketing
Marketing What is Marketing Segmentation and Marketing MarketingMarketing What is Marketing Segmentation and Marketing Marketing
MARKETING PLANNING Marketing Management Marketing Planning Marketing StrategyMARKETING PLANNING Marketing Management Marketing Planning Marketing Strategy
CHAPTER 13 MARKETING WHAT IS MARKETING Marketing MarketingCHAPTER 13 MARKETING WHAT IS MARKETING Marketing Marketing
MARKETING Marketing MARKETING Learning Intentions To introduce marketingMARKETING Marketing MARKETING Learning Intentions To introduce marketing
MARKETING The Marketing Concept Marketing and the MarketingMARKETING The Marketing Concept Marketing and the Marketing