SPORTS AND ENTERTAINMENT MARKETING UNIT ONE MARKETING AND
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SPORTS AND ENTERTAINMENT MARKETING
UNIT ONE MARKETING AND SPORTS & ENTERTAINMENT • Chapter 1—World of Marketing • Basic principles of Marketing • Demographics • Marketing Mix • Chapter 2—Connections and Contrasts • History and Background • Legal issues • Business risks
FUNCTIONS OF MARKETING Unit 1: Promotion, Product/Service Management, Distribution, Selling, Pricing, Marketing Information Management
Chapter 1 World of Marketing • The Importance of Sports and Entertainment Marketing – – Two most profitable industries in U. S. Billions of dollars spent each year Main export of U. S. Vendors compete for share of market
Why is it important? • With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential. • This is the foundation of sports and entertainmentmarketing.
Marketing Defined • The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants.
MARKETING DEFINED • GOODS—TANGIBLES • SERVICES--INTANGIBLES
MARKETING PROCESS • Developing— – study consumers to determine what they want – design products to satisfy wants and needs
MARKETING PROCESS • PROMOTIONAL— – Educate consumers – Create interest and desire – Make a sale – Create an image for a company and its products – Newspapers, magazines, radio, TV, direct mail Internet advertising
MARKETING PROCESS • DISTRIBUTION— – – Means of getting the product into the consumers hands Buying and selling Sell directly to the customer Intermediaries--wholesalers
Marketing Concept • The idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals • Focus on customers’ needs and wants
MARKET • Identify the customer • Have the desire and ability to buy a product
MARKET • NEEDS • WANTS
MARKET • TARGET MARKET – a specific group of consumers that an organization selects as the focus of its marketing plan – makes developing marketing plan easier to accomplish
MASS MARKETING vs. MARKET IDENTIFICATION • More common in 1950’s • One key message directed to everyone • More sophisticated • Availability of information and computer technology • Market research companies
• DEMOGRAPHICS – Statistics that describe a population in terms of personal characteristics – Age, income, occupation, gender, ethnic background, educational levels
MARKETING MIX • 4 P’s
MARKETING MIX • PRODUCT • Involve the goods, services, or ideas used to satisfy consumer needs • Designing, naming, and packaging a product
MARKETING MIX • PRICE • • • Exchange process between customer and seller How much should be charged? How much does it cost to make? Expenses related to marketing What is the consumer willing to pay?
MARKETING MIX • PLACE • Make the product available to the customer. • How and where does target market shop? • Channel of distribution—path a product takes from producer to consumer
MARKETING MIX • PROMOTION • Communicated to the consumer • Advertising, sales promotion, publicity, personal selling • Selection of media as well as message to be delivered
• What items in this topic are similar to what we have already studied? • What words are new?
- Sports and entertainment marketing lesson plans
- Chapter 8 sports and entertainment marketing
- Sports product marketing
- Sports and entertainment marketing team decision making
- Entertainment marketing distribution
- 5 p's of event marketing
- Chapter 2 sports and entertainment marketing
- Chapter 7 sports and entertainment marketing
- Differences between games and sports
- Chapter 2 sports and entertainment marketing
- The customer service gap sports marketing
- History of sports and entertainment marketing
- Chapter 7 sports and entertainment marketing
- Imc sports and entertainment
- Sports entertainment products
- Entertainment management definition
- Indoor and outdoor sports
- Entertainment one
- Unit 11 entertainment
- Types of entertainment
- Entertainment marketing definition
- Entertainment marketing definition
- Cogent entertainment marketing glassdoor