Entertainment Distribution ENTERTAINMENT DISTRIBUTION ENTERTAINMENT l Movies are

Entertainment Distribution ENTERTAINMENT

DISTRIBUTION ENTERTAINMENT l Movies are over 100 years old l Television is over 60 years old Public use of the internet has only been about 20 years l Now you can watch movies & TV on the internet l

ENTERTAINMENT DISTRIBUTION l l In the early days of television, there were only 3 television networks to choose from – ABC, CBS or NBC in the US. In Canada there was only CTV and CBC. Cable now allows consumers to choose from hundreds of channels Satellite TV also allows for hundreds – even more than cable Traditional television broadcasting is losing power as cable, satellite, and the internet quickly grab shares of the market

CABLE MANIA l l l The number of cable channels has increased greatly especially those with digital channels Originally cable space was limited, digital technology has increased the availability of cable space Analog cable has been replaced by digital cable. All cable is digital, some is HD, in the next few years the number of HD channels will increase until all will eventually be HD.

CABLE MANIA l l l Cable channels use specific shows to target demographic markets While a lot of people still watch network TV, cable TV has many more viewers. Cable channels can be targeted to specific markets, allowing them to get advertisers for those specific markets – l l l Lifetime – women’s products; ESPN – sports enthusiast products; Food Network – Cooks; etc.

SATELLITE TELEVISION l l l Satellite TV competes with cable in many areas where both are available In other areas cable is not available and only the satellite system will bring in more than network programming Consumers who want satellite access must buy a dish and then subscribe to a monthly service

SATELLITE TELEVISION l l People who live far from shopping can purchase items viewed on the satellite One drawback is that dishes often cannot pick up transmissions from local stations

INTERNET ENTERTAINMENT l l Internet entertainment has grown dramatically over the last decade. Types of Internet entertainment: l l l l l Social Media (Facebook/My. Space) Internet TV Movies Games Books on the Internet Virtual Sports You. Tube Radio Music

INTERNET ENTERTAINMENT l l Selling through the internet is called ecommerce The internet has opened up a whole new area of marketing. Marketers can advertise in many forms on the internet and so many people use it everyday, it has become an effective marketing tool

ARTS ENTERTAINMENT l Attendance is still strong at live performances. l l l Concerts Plays Symphonies Art museums (maybe not as much) Live performances are distributed through small local theaters and clubs up to Broadway plays and large concerts

ARTS ENTERTAINMENT l Mary Poppins launches the 2013 season at the Dunfield Theatre Cambridge in March

SEE IT AT HOME l l l DVD’s and Blu Ray Discs are available at mass market retailers so movie buffs do not have to go to theatre to see their favourite movies To help stimulate sales the production company often provides the retailer with a point of purchase display There have been many changes in video format – 16 mm to video to DVD to Blu Ray

THAT’S A WRAP!