History of Sports and Entertainment Chapter 2 A

History of Sports and Entertainment Chapter 2

A Brief History of Leisure n Sports and Entertainment are leisure activities for the purpose of enjoyment. n Consumers need free time and discretionary income

A Brief History of Leisure n Used to be pastimes just for the wealthy needed time and money available. n Labor unions fought for and won higher wages, better working conditions, and better working hours.

Entertainment for Everyone n The creation of public transportation got the people to the venues n Thomas Edison invented the kinetoscope – a device for viewing moving pictures n Other inventors – Lumiere brothers and George Eastman – contributed to motion picture technology

Entertainment for Everyone n Further inventions such as the nickelodeon helped the entertainment industry grow from silent movies to full-sound films n In 1927, The Jazz Singer premiered as the first talking movie.

Entertainment for Everyone n Canadian-born actress Mary Pickford was the world’s first international movie star n Babe Ruth set records in baseball that would stand for decades.

Entertainment for Everyone n Entertainment and Sports were a welcomed distraction from the hardships of the Great Depression n They were a relief from the trauma of World War II

Development of Sports and Entertainment Marketing n William “Bill” Veeck q q q Owned Cleveland Indians and Chicago White Sox Known for Sports Marketing Innovations Believed consumers wanted to be involved Fireworks, dazzling scoreboards, special-event nights Made events more profitable

Development of Sports and Entertainment Marketing n Adolph Zukor ¡ Founded Paramount Pictures ¡ Knew how to entertain people ¡ Drew big box-office crowds ¡ Owned a chain of theaters

Similarities and Differences n Lakers or Knicks game See Spike Lee, Jack Nicholson, or Salma Hayek watching Shaquille O’Neal or Keith Van Horn n People Magazine Sports and Entertainment Stars

Sports Figures n n Have exposure on television Have exposure in magazines Have exposure in advertising Have sold clothes, perfume, athletic shoes, and cars

Sports n n n n Have created TV channels Have inspired Movies Have been recorded in books Have their own video games Have theme restaurants Have created fashion trends Have created magazines