Entertainment Products Marketing Entertaining Products Mediabased Entertainment Goods

Entertainment Products & Marketing

Entertaining Products Media-based Entertainment Goods • Films on DVD and video • Music on DVD and CDs • Video and electronic games • Books and magazines • Toys • T-shirts • Concessions

Entertaining Products Media-based Entertainment Services • Television shows • Movies in theaters • Concert performances • Theater performances

Entertaining Products Recreation-based Entertainment Services • Amusement parks • Zoos • Museums • Snack-bars

Film and Music Merchandising �Theatres provide media- based services. �Theatres also provide concessions - snack-bars that sell popcorn, soda, and candy and now french fries, pizza, frozen yoghurt, etc.

Film and Music Merchandising �Evergreens are important to the film industry �evergreens films or products that are popular year after year

Music CDs and Distribution �Record/music clubs organizations in which members receive free records if they agree to purchase additional records within a time period �rack jobbers independent vendors who distribute, price, and control their own inventory within a store

Electronics and Video Games �Cross-marketing in video game distribution is common. �Common tie-ins include: �Films �Music �Sports �Merchandise

Special Entertainment Events �Special entertainment events provide entertainment services. �Circuses, state fairs, pageants, ice shows �Each event supplies a venue for selling related entertainment products. �Concessions and souvenirs

Marketing Television syndication selling television programs to individual stations, not networks �a great source of revenue for studios and networks. programming the schedule, or times, for broadcasting shows on television; or on radio, also the music style and playlist

Marketing the Music �jingle a catchy tune or song that promotes a product and accompanies television, radio, or Internet advertisements �ad campaign a promotional plan that combines selling, advertising, public relations, and the use of different media to reach the target market