Sports Entertainment Marketing Mr Bernstein Entertainment Marketing pp
Sports & Entertainment Marketing Mr. Bernstein Entertainment Marketing pp 14 -17 February 22, 2013
Sports & Entertainment Marketing Mr. Bernstein Entertainment Marketing What is entertainment? Kaser & Oelkers: Anything people are willing to spend their spare time and money on viewing, rather than participating in Dictionary. com: The action of providing or being provided with amusement or enjoyment 2
Sports & Entertainment Marketing Mr. Bernstein Entertainment Marketing The distinction between Sports and Entertainment: Sports Entertainment Contest Not necessarily Unknown Outcome Not necessarily Some athletic skill required Not necessarily 3
Sports & Entertainment Marketing Mr. Bernstein Sports or Entertainment? Football Pro Wrestling Survivor Texas Hold ‘em 4
Sports & Entertainment Marketing Mr. Bernstein Entertainment Marketing Influencing decisions on entertainment Using entertainers or entertainment to attract attention to other products 5
Sports & Entertainment Marketing Mr. Bernstein Importance of Gathering Information about viewers Entertainment product must be distinctive Product is designed to meet needs of audience 6
Sports & Entertainment Marketing Mr. Bernstein Modern Entertainment Marketing 1900: Performing Arts promoted by print ads Today: New internet media (ie Facebook, Twitter) 1938: Animated movies 1927: Movies with sound introduce new forms of communicating 1955: Disneyland opens; audience participates in marketing Advances in technology change marketing
Sports & Entertainment Marketing Mr. Bernstein Television: The big breakthrough in technology Reaches young demographic (ie 18 -49 year olds) who are more willing to change their buying habits Despite growth of alternate methods of viewing entertainment content, still by far the most popular media for reaching mass market An hour of TV now contains 18 minutes of commercials NFL television revenues are nearly $6 b per year …so the television networks must sell >$6 b/year in advertising to turn a profit… 8
Sports & Entertainment Marketing Mr. Bernstein Television: The big breakthrough in technology Source: http: //www. statista. com/statistics/183852/total-us-television-advertising-revenue-since-2003/; roughly growing with the economy 2010 -13 9
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