CHAPTER 7 Sports and Entertainment Marketing Management Team

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario l Your team will meet with the President/General Manager for the Dynamos to discuss the pros and cons of all proposed locations for the soccer stadium. l You must convince the President/GM to locate the stadium in downtown Houston. (continued on the next slide) MARKETING, 4 E © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario l Your presentation must describe the target market for soccer, the product/service offered, potential corporate sponsors, proposed publicity for the team, multiple uses for the new soccer stadium, potential sponsorships, and the economic impact of locating in downtown Houston. MARKETING, 4 E © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Description l You have 30 minutes to prepare your presentation, 10 minutes to present it to the judge, and 5 minutes to answer the judge’s questions about your proposal. MARKETING, 4 E © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 3

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Performance Indicators Evaluated l Determine the relationship between government and business. l Identify factors affecting a business’s profit. l Identify information monitored for marketing decision making. l Explain the need for sport/event marketing information. (continued on the next slide) MARKETING, 4 E © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Performance Indicators Evaluated l Describe the nature of target marketing in sport/event marketing. l Develop sport/event product positioning strategies. l Sell sport/event sponsorships. MARKETING, 4 E © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5