Entertainment Identifier Registry Annual Participant Meeting January 16

Entertainment Identifier Registry Annual Participant Meeting January 16, 2014

EIDR Annual Member Meeting Welcome/Overview Registration Work Flows Catalog, Episodic, Theatrical, European Work Flow Roundtables Digital, Cable, Advertising Registry Development Technology Partner Presentations 1/16/2014 EIDR Confidential 2

Registry Doubled in 2013 700, 000 600, 000 500, 000 Movies TV Series 400, 000 TV Seasons TV Episodes 300, 000 One-Time-Only TV Shorts 200, 000 Edits & Manifestations 100, 000 0 2010 1/16/2014 2011 2012 EIDR Confidential 2013 3

Content Database Details Category 2013 581, 798 Total records Original/title-level content: Growth Ratio 279, 900 2. 1 Movies 75, 800 51, 496 1. 5 Shorts 3, 039 1, 406 2. 2 One-Time-Only TV 29, 709 26, 112 1. 1 Series 13, 409 9, 613 1. 4 Seasons 18, 082 12, 197 1. 5 Episodes 313, 328 158, 371 2. 0 121, 513 18, 293 6. 6 6, 866 2, 406 2. 9 Edits Manifestations 1/16/2014 2012 EIDR Confidential 4

Organization Growth • EOY 2013 - 20 promoters (+3) 36 contributors (+10) • Q 4 -2013 - New Member Recruitment – Netflix, Adobe, Verizon, Cinram – T 3 Media, Orchestra Networks, Watch. With – In. Flight Entertainment, Viaccess-Orca • Q 1 -2014 - Showtime Networks 1/16/2014 EIDR Confidential 5

Organization Growth Targets for 2014 • Board (1) BBC, Swisscom • Promoter (3) Amazon, ITV, Nielsen, • Contributor 25 K (2) Univision, AMC Networks, CBS/Akamai, Oracle, Lionsgate, LGI, Intel, Showtime, Orange, Sky, Canal Plus, Cablevision, Rogers, AT&T, Direc. TV, Echostar/Blockbuster, Samsung, LG, IBM, Best Buy, BT • Contributor 20 K (2) Discovery, A&E, Starz, Tivo, Tribune, Harris, Roku, Synacor • Contributor 10 K (2) Crown Media, PBS, Scripps • Contributor 5 K (8) Watchwith, Nielsen HE, SNL Kagan 1/16/2014 EIDR Confidential 6

Organization Growth Other Directions ? • • Facebook Museum of Broadcasting Major League Baseball Gannett Avid Apple Harris 1/16/2014 EIDR Confidential 7

Organization Growth Changing the Game • Database Growth creates Membership (usefulness) • Membership begets membership • POC and Commercial Rollout stimulates membership 1/16/2014 EIDR Confidential 8

Marketing • Introduced Newsletter – More news releases, esp. new members • M&E Journal Article – Need a new case study – Cable? Ads? • MESA Alliance Events / DEG and other Partnerships/Co-marketing • 2014 Calendar – CES reception, NAB, NCTA, IBC 1/16/2014 EIDR Confidential 9

Marketing in Asia DOI Road Show • Digital Object Identifier organization conducted outreach visit. – EIDR plus other • Beijing, Taipei and Singapore presentations • General Observations: – Hong Kong and Shanghai-centered content industry differs from the Beijing-centered content industry – Korean and Japanese content are very important in the Asia. Pac markets – More similarities with Europe than the US • Strong local broadcasters • More influence from central government and regulators 1/16/2014 EIDR Confidential 10

Reactions • Existing uses: – Who is using EIDR internationally – Existing EIDR use cases – How EIDR fits in global standards and national regulatory regimes • How being part of EIDR can help Asian content owners – reach international markets – reach their own expat communities within and beyond Asia. Pac • How being part of EIDR can help Asian distributors and broadcasters – Get international content to their local consumers – Improve digital media distribution and revenue in relatively green-field Asian markets • How the local-language DOI RAs might be able to help potential EIDR members 1/16/2014 EIDR Confidential 11

Singapore • Disney Asia-Pacific – Would like to explore using EIDR manifestations to manage local language versions for Asia. Pac • Sing. Tel and Star. Hub (triple/quad-play mobile operators) – They see the value of a global unique ID for making Singapore a media hub for Asia – Interested in talking to current EIDR members, especially studios and broadcasters – Recommended we work with the Singapore Media Development Authority • Sing. Tel offered to make introductions 1/16/2014 EIDR Confidential 12

Taiwan • DOI outreach meeting – Taiwan International Screen Foundation, Satellite Television Broadcasting Association, Formosa Television, Cable Broadband Institute in Taiwan. . . – We will continue contacts through Airiti (Taiwan DOI RA) • Met separately with – Chinese Taipei Film Archive • Working on digitizing their catalog (similar to BFI) • Would like further discussions with EIDR and EIDR members – Taiwan Broadcasting System (public broadcaster) • Interested in talking to EIDR broadcaster members – Taiwan Television Enterprise (independent broadcaster) • Ditto, and also interested in hearing from US Studios that use EIDR 1/16/2014 EIDR Confidential 13

People’s Republic of China • Many thanks to Vobile for all their help! • DOI Outreach meeting – Well attended (e. g. CCTV (state broadcaster), China Film Archive, . . . ) – We will continue to work through ISTIC and CNKI (local DOI RAs) • Through MPAA – NCAC (SAPPRFT) • Government agency for rights management – Hong Kong International Film Association • Will help us with further contacts in Shanghai and Hong King • Intertrust – Met with General Manager, Greater China 1/16/2014 EIDR Confidential 14

POC Development and Deployment Customer Description Google, Xbox, Netflix >>Studios Digital Distribution Comcast, Time Warner Cable VOD Distribution, Reporting Canoe Ventures, Comcast, TWC Dynamic Ad Insertion Cable. Labs, CIMM/Broadcasters Viewership Measurement RSG Media, Rogers Civolution, Digital. Smiths NBCU/Rentrak Rights Management Fingerprinting/Second Screen Theatrical Reporting

Registration Work Flows Catalog (WB, V 2) Episodic (Rovi) Theatrical (EIDR) Global Distribution (NBCU)

Catalog Registration Case Study: WB & V 2 BEST PRACTICE

WB Registration Project Overview Data Preparation & Transformation (~115 K Records) GAP Registration (~40 K Titles/ ~70 K EDITs) Pre-Registration Matching (~34 K Titles) Match Record Update (~34 K Titles) Registration Exception Handling Project Management / Coordination/ Reporting A total of ~145 K EIDR IDs available for ingestion into WB systems. TV - Series TV - Seasons TV - Episodes Film Titles Matched/Registered 1, 127 2, 253 46, 460 26, 090 Edits Matched/Registered N/A 46, 460 26, 090 WB Catalog 1/16/2014 EIDR Confidential 18

Catalog Title Registration Process Noted Challenges 1/16/2014 EIDR Confidential 19

Parameters Impacting Bulk Registration Parameters Reason Volume - No. of records to register Higher the volume, longer it takes. Data Quality Incomplete and inconsistent data results in significant cleansing and research effort. % of TV records to match/register Preparation effort of matching and registration of TV records is higher. Resolving issues for episode running order conflict and animated episodes takes longer. % of data to be updated for Matched records Updating /correcting data for matched records could additional effort. % of Edits to be created for Matched records Registering EDITs for matched records could results in escalations and take longer to resolve. % of Episode records to be updated for Matched records Updating new episodes or updating episodic data for a matched episodic title takes time due to multiple failure points, resulting in escalations.

Example 1 Challenge Resolution For bundles/ compilations, please validate with the Content Partner and EIDR on how to proceed. Theatrical shorts or TV Series? Register as anthologies to catch instances when others try to register the individual cartoons as stand-alone shorts; should be no Seasons on Theatrical Series 1/16/2014 EIDR Confidential 21

Example 2 Challenge Resolution How to register multiple segments in a episode? How to register pilot/unaired series pilots? Okay to register episodes outside a season; often done for pilots/specials. As of 2. 0, EIDR supports ‘ 0’ for pilot. For bundles/ compilations, validate with the Content Partner & EIDR on how to proceed. 1/16/2014 EIDR Confidential 22

Example 3 Challenge Resolution Multiple talents for a series, which to select? Consider talent who has participated in more than ~80% episodes; otherwise take the production company details; if possible to gather talent, episodes wise, it is the most accurate registration EIDR Confidential 23

Summary Challenges for WB Registration • Attribute Challenges at the Data Preparation and Transformation Stage • Title, Series & Season, Episodes, Talent, Release Dates & Run-Time • Duplicate records with conflicting MPM’s • Episodic Running order conflict • Matching Challenges • Identification of exact match • Matching of EDIT’s • Sequencing of Episodes • Registration Challenges • • Seasons with wrong Release Dates registered in EIDR Episode Running Order in the EIDR registry Conflicts with registration through different registrant agencies EDIT data conflicts 1/16/2014 EIDR Confidential 24

Best Practices: Data Preparation & Transformation • • • This is the most important phase of the project. Extreme care and focus is required to ensure data accuracy. It is highly recommended to spend the maximum time to correct the data before registrations. Records should be consistent in nature. The naming convention, date formats, title formats/language, etc. should be consistent for minimal transformation effort. Involve EIDR teams to participate in the original data collection and preparation Break large data sets into subprojects, submitting highest quality data first Before the start of the project the following should be planned and documented – – Data Quality Check Process Data transformation rules Missing data guidelines Review cases in which data will be researched (and by whom) (e. g. , talent) vs. provisional/undetermined (e. g. , country of origin) 1/16/2014 EIDR Confidential 25

Best Practices, cont. Pre-Registration Matching § Include alternate IDs in the matching process to increase the matching score. § Establish a data escalation , resolution, ownership & notification process. § Gap records should be spot-checked and reviewed to ensure that they did not fail to match due to undetected data quality issues. Registration § Be the first to register a title. § Register in sandbox environment first as cleaning up data after registration in production takes several days for large datasets. § Records requiring manual review by EIDR Operations may not be resolved until the next business day 1/16/2014 EIDR Confidential 26

Data Quality - Suggestions Attributes Film Titles Series, Season & Episodes Talent Suggestions § § § Remove all extra characters from the titles Remove all the dates from the titles Research the correct title name for short form titles Research the alternate titles for the original titles Convert all the titles to a proper case Identify the correct English title for a foreign title for registration. § § Research the correct Series and Season information for the episodes. Organize and align the data in proper hierarchy i. e. Series, Season and Episodes Validate the running order for each episode Confirm the episode names especially for Animated Series. Multiple shorts/segments are combined into 1 episode. Be clear on how to register shorts. § Arrange all actors and directors in their appropriate sequence for matching and registration § Ensure popular talents are used for Matching and Registration Release Dates § & Runtime § Others 1/16/2014 Validate and confirm the correct Theatrical Release Date. Do not use Physical (DVD/Blu-Ray) Release dates. Ensure proper Run Times for Film and TV. § Ensure Film and TV titles are not mixed in the same file. § Remove all duplicate records. EIDR Confidential 27

Catalog Registration Case Study: WB & V 2 THANK YOU

EPISODIC REGISTRATION

Rovi Seeding and EIDR Criteria: Episodic Content • Program details and credits are provided to Rovi by Broadcast TV and Cable Network station contacts via program schedules – Once received, these programs become a part of the Rovi program database • Each month, Rovi runs a process that scans their program database for new records that will meet EIDR’s criteria – As a result, approximately 2 K records are then added to the Registry each month (over the last 5 months, approximately 60% of these records were episodic in nature) • In consultation with EIDR, Rovi is currently excluding the following types of programs from seeding: – Local Origination records – News programs – Sporting events 1/16/2014 EIDR Confidential 30

Rovi Episodic Results • The following fields are required for Rovi to seed episodic content: – Title and/or Episode Number – Associated Org – Duration • Rovi also provides at the time of registration the following additional info to promote record completeness, when available: – Directors and Actors (at the Series level) – House Sequence (as Alternate Number) • Early registration by Rovi – About 25% of episodic content that Rovi registers has future air dates, which can be as far as 2 -3 months in advance. 1/16/2014 EIDR Confidential 31

Promoting Registration of Episodic Content • Records that do not meet EIDR’s criteria for inclusion, may become eligible at a later date – As additional required details become available for a program record, Rovi updates their database and when the next seeding process runs, those records would become eligible for inclusion – Further reading on EIDR’s registration criteria can be found in the “Best Practices Guide” at http: //eidr. org/technology/ • Including EIDR required fields in program schedules delivered to Rovi will help promote earlier registration of content - While early registration is useful, episodic content is also subject to change (e. g. , airdates may change due to world events; series may be cancelled) • Content creators and broadcasters are also encouraged to register their own content 1/16/2014 EIDR Confidential 32

EIDR IDs for Rovi Video Data Customers • EIDRs are currently available in Rovi Video (RV) Unbound for those programs that Rovi has contributed to the EIDR Registry (via our correlation file) • A process to match externally registered content to Rovi’s program database (making them available to customers of RV Unbound) is under discussion • Program counts containing EIDR IDs in RV Unbound as of December 2, 2013: – Movies: 52, 164 – One Time Only: 18, 575 – Seasons: 11, 820 – Series Episodes: 159, 109 – Series Masters: 8, 800 Total Count: 250, 468 1/16/2014 EIDR Confidential 33

THANK YOU

Theatrical Work Flows • General Goals for 2014 – Increase Catalog Coverage (new Best Practices to follow) • West 10 (bulk XML catalog registration in progress) • Red Bee (XML template catalog registration in progress) • New Member catalogs – Increase EIDR in Theatrical Work Flows • Rentrak performance monitoring (proposal to follow) • Ratings information registration • Inclusion of EIDR IDs in international delivery (e. g. : NBCU) – Prepare for influx of European registrations • Continue focus on Registry data quality (with member assistance) • Increased focus on metadata coverage (and metrics to measure) • Improve non-English title handling (alt titles and Romanization) – Leverage Alternate IDs in matching & as EIDR value-add 1/16/2014 EIDR Confidential 35

The Value of Alternate IDs Category 1/16/2014 Today 2012 Any Alternate ID 318, 496 198, 678 Sony 162, 515 0 Warner 73, 294 165 ISAN 71, 612 4, 745 Baseline 57, 424 5, 218 IMDb 41, 787 3, 558 IVA 30, 863 23, 540 Flixster 29, 819 0 36

NBCU GLOBAL TITLE MANAGEMENT

NBCUniversal: Global Title Management Unifying domestic and international IP management Benefits • Single-point master data creation • Single-point EIDR registration • Standard terminology • Global performance reporting Title Management Domestic 204, 000 titles 16 Downstreams FAME International 150, 000 titles 16 Territories Challenges • Title Matching • Initial title “fuzzy” matching of Feature titles • Yielded 18 k matches of 30 k • ~12 k new EIDR registrations Opportunities • Library acquisitions trending • Cinedigm, Sony Nordic/Italy, Paramount… 1/16/2014 EIDR Confidential 38

Work Flow Roundtables Digital Work Flows Cable Work Flows Advertising Work Flows

The Ideal Workflow Our prefered workflow utilizes EIDR to automate as much of the workflow as possible. EIDR should sufficiently define data relationships and provides a lookup service to traverse from one level of the scheme to another should we need to. 1. Basic Workflow Partners would send us Avails with Title and Cut EIDRs Partners then Ingest using the Cut EIDR. We then match Avails using the Cut EIDR One Asset, Many Offers Partner You. Tube 1 Avails (from Sales) Title & Cut EIDR EMEA Mezz File Cut/Ver EIDR 1. We report Title and Cut EIDRs as needed. 2 3 Asset Files & Metadata POS Reports (to Sales) Cut / Version EIDR HD Offer Prod EIDR SD Offer Prod EIDR Title & Cut EIDR Google Confidential and Proprietary

Questions • • How is the 2 nd level EIDR defined across the studios? o Localization for edit (violence) vs. localization on language (subs/dubs)? o Example: French version where video isn’t edited, but dubbing card added. Is it new version EIDR? Are there opportunities to use a 3 rd level EIDR in the Digital HD space? o Creating a minimum set: § Drafting on video spec standardization efforts (EMA) and defacto standards (i. Tunes Pro. Res) § Using most internationally-friendly cuts that aren’t localized. Google Confidential and Proprietary

Open ID Binding to Essence • Borne out of TAXI (Trackable Asset Cross-Platform Identification) initiative* from the Coalition for Innovative Media Measurement (CIMM) • Ongoing SMPTE effort to standardize technology for binding media identifiers to audio-video essence that survive the M&E supply chain, e. g. watermarking. • EIDR specifically supported as a media identifier * 28 M&E entities participated 1/16/2014 EIDR Confidential 42

Technical Specification Progress SMPTE Study Group • • Initiated (Q 3 2013) RFI issued (Q 4 2013) RFI responses due (January 31 2014) Report (Q 2 2014) [planned] SMPTE Drafting Group • Initiated (Q 2 2014) [planned] • Specifications complete (Q 2 2015) [planned] Request for Information (RFI) for "technologies that would aide this Study Group in its goal of producing a report, outlining future standards work required to enable binding of media IDs to essence" http: //cimm-us. org/wp-content/uploads/2012/07/CIMM-SMPTE-RFI_Open-ID-Binding-to-Essence_12 -17 -2013. pdf 1/16/2014 EIDR Confidential 43

Registry Development Radio Proposal Presentation & Vote Video Services Tiger Team Update New Proposals: Rentrak ID Exchange Packaged Media Adaptive Streaming

2013 Development Summary • Recent Version Releases – 1. 2. 1 (1/26/13) – 2. 0 (9/28/13) – Manifestations, Compilations, and Episodic – 2. 0. 1 (12/7/13) • Command Line Tools – Enhanced, Refactored, and Harmonized • Significant Performance Improvements – Registry search improvements (particularly get ancestor) – Web UI performance improvements (new server platform) 1/16/2014 EIDR Confidential 45

2014 Development Focus • • Incremental Improvements – Performance – Data Validations Implementation of 2013 Tiger Team recommendations: – Bi-Directional Lightweight Relationship Resolution – Early Cinema – Live Events – Options for Required Base Object Data – Provisional Data – Radio (if approved) – Ratings Registration – Shorts Registry Hardening – Improved Registry/De-Dupe Synchronization – Graceful Response to De-Dupe Stress Documentation 1/16/2014 EIDR Confidential 46

Radio Programs in EIDR • Originally presented in previous face-to-face – Members requested further review with actual use cases – Tiger Team assembled with affected parties, including BBC – Proposal vetted and three special cases identified • Time-Specific Brands • Segmented Episodes • Cross-Brand Themes • Interim Practice – Register as “TV” Referent Type – Add “RT: Radio; ” to Registrant Extra • 2. 1 Practice – Extend Referent Type to include “Radio” • Recommend for Member Approval 1/16/2014 EIDR Confidential 47

Video Services Update • Development in 2013 • Deployment in 2014 1/16/2014 EIDR Confidential 48

Rentrak ID Exchange • Member Companies – Ask Rentrak account rep. to include EIDR IDs in all reports • If Rentrak rep has questions, refer to EIDR for follow-up – Provide Rentrak EIDR IDs via email using standard format • Members should include their own titles and 3 rd party titles of particular interest • As more Rentrak customers participate, more competitive titles will appear with EIDR IDs assigned – Ask Rentrak to register/match their existing catalog • To increase EIDR ID coverage in Rentrak reports (and help raise the profile of this effort within Rentrak) • Rentrak – Provide all available EIDR IDs in customer reports upon request – Implement a parsing program to ingest standard text file format – Conduct existing catalog register/match exercise 1/16/2014 EIDR Confidential 49

Rentrak ID Exchange: File Format • Tab-Delimited Text File (UTF-8 Encoding) • Column Headers in 1 st Row • Submitted data in Rows 2+ (to first blank row) – – – – 1/16/2014 EIDR ID Original Title Original Release Date Director 1. . 2 Actor 1. . 4 Local Title Local Release Date EIDR Confidential 50

New Tiger Teams for 2014 • Packaged Media – How do you register a package of multiple pieces of content (not just multiple resolutions/encodings of the same content)? – What happens if there is not a direct one-to-one link between a program and a package (for example, two feature films on one disk)? – How do we register “boxed sets” (packages of packages)? • Adaptive Streaming – – 1/16/2014 Is there a standard nomenclature for chunk identification? Does each chunk get its own Clip ID? Do we use EIDR-X on top of a Manifestation ID? Do we need interoperability between streaming providers or only disambiguation? EIDR Confidential 51

Networking Lunch 12: 00– 1: 00

Technology Partner Presentations Film. Track T 3 Media Adobe 1/16/2014 EIDR Confidential 53

EIDR Annual Membership Meeting 15 January 2014

Film. Track Overview Headquartered in Studio City, CA Founded in 2000, over 120+ clients globally Leading provider of content and rights management solutions; entire development team onshore Cloud-based, Software as a Service (Saa. S) 100% customer satisfaction; every client is referencable

Film. Track Partnership: Insight Venture Partners • Leading global venture capital and private equity firm founded in 1995 • 190 Investments, 24 IPO’s • $20 M Investment, Film. Track 8/2013

Challenges Facing Global M&E Companies § Rights are managed in multiple locations and systems § Lack of standardization in rights-in / rights-out business processes § Redundant and disparate rights and product data § Lack of integration with related enterprise and divisional systems: • Financial systems • Digital asset management systems • Scheduling systems • Production systems • Royalty systems (e. g. participations and residuals) § Impact of digital and new markets on rights management (e. g. conflict checking)

Our Film. Track Infrastructure Solution Film. Track uniquely combines contract and content management in a single ecosystem for the global film and television production and distribution industry Unique blend of industry experience and technology expertise Cloud-based system offering mission critical insights Purpose-built technology ideal for managing evolving / fragmented media landscape Technology Inventory Management Financial Management Rights Management Content Distribution Content Life Metadata Hierarchies Cycle Single Code Based, Multi-Tenant Solution

IP Value Chain Inven. Track Star. CM Avails Biz Affairs Extranet From Concept to Consumer IDEATION DEVELOPMENT PRE PRODUCTION POST PROD DISTRIBUTION/ SCHEDULING Star. CM Biz Affairs Avails Inven. Track Extranet

Film. Track Product Suite Inven. Track Star. CM Avails Biz Affairs Star. CM § Foundation software suite that powers other modules § Unlimited hierarchies: series, season, episodes & more § Allows marketing, development, & creative teams to manage projects in realtime Extranet

Film. Track Product Suite Inven. Track Star. CM Avails Biz Affairs Avails § Real world rights tracking solution developed with global film distributors § Easy-to-use interface § Comprehensive reporting tools, enabling clients to capture unexploited revenue streams Extranet

Film. Track Product Suite Inven. Track Star. CM Avails Biz Affairs Extranet Inven. Track § Inventory asset and workflow management § Create and manage elements: technical aspects, QC reports, and location history § Assign and oversee task lists

Film. Track Product Suite Inven. Track Star. CM Avails Biz Affairs Extranet § Portal that delivers assets to external users § 24/7 customer servicing department provides clients full control of digital elements § User and group-level permissions Extranet

Film. Track Product Suite Inven. Track Star. CM Avails Biz Affairs Manage Production Documents • • • Track details of a production contract (Writer, Cast, Director, etc. . . ) Easily cross-reference contacts with all related projects and agreements Set reminders for critical dates User-definable contract modeling for recording any type of document Integrated vaulting capability for digital document storage Fully-searchable database by party, project, or data point - CONFIDENTIAL - Extranet

Legacy IP management approaches have always been inhibitors to growth. The future requires a new approach! Film. Track Solution Legacy Approach Corporations Divisions Departments Vendors / Suppliers Geographies Homegrown Solutions Paper Files MS Excel & Access ERP (e. g. SAP, Oracle) CRM (e. g. Salesforce) Lab Systems (e. g. Technicolor) § Static § Fragmented § Impossible to Control Multiple constituents… Distribution Inventory & Workflow Contracts IP Content …with multiple “systems” § Real-time § Consolidated § Cloud-based system with actionable insights

EIDR and Film. Track already has the ability to record EIDR numbers

EIDR and Rights. Trade’s vision is to provide a comprehensive “Market on Demand” to streamline Film, TV, and Digital Rights licensing for content owners, sales agents and distributors Avails & Metadata Search Screen License Deliver • Powered by Filmtrack, which Manages rights metadata and title availability for over 100 studios and sales agents, Rights. Trade will allow companies to Monetize their libraries via a secure online marketplace of aggregated film and television titles • Sellers can reach 1000’s of validated industry buyers • Buyers can access avails and screeners for 1000’s of titles from studios and sales agents The Rights. Trade Screening Room is now available (Beta), other services to follow 67

Thank you!! For Further Information WWW. FILMTRACK. NET or contact our Sales Directors: Amanda. Spagnoli@Filmtrack. net Peter. Dawidzik@Filmtrack. net 818. 766. 2607

Company Introduction Josh Wiggins Geoff Bloder 9/18/2020 T 3 Media - CONFIDENTIAL 69

T 3 Library Manager Overview T 3 Media created, implemented and now operates T 3 Library Manager on our Platform; one of the largest managed digital video platforms in the world. 1. 6 Million + 15 Petabytes + of content managed on-line Joined EIDR in Nov 2013 40 Terabytes of content ingested per day 100 Petabytes + of storage capacity across our infrastructure Millions of assets managed and monetized 560, 000 + 100, 000 + registered platform users 35, 000 + transcodes processed per day metadata records managed 400 + content libraries currently on the T 3 LM platform long-form assets managed 30, 000 + content orders delivered every month Global leader in converting content libraries to digital assets and providing global accessibility and distribution solutions. 9/18/2020 T 3 Media - CONFIDENTIAL 70

Our Customer Portfolio We work with the top names in the global Media and Entertainment industry including (to name but a few)… 9/18/2020 T 3 Media - CONFIDENTIAL 71

EIDR & T 3 Media How are we involved with Content • Format Sales : Shine • New Productions – “Footage” • Content Licensing – Non Live • Archival & Preservation : DIMOC • Sports Events – Australia Open / Masters • You. Tube – Registration • Promotional Services – Day & Date • Rights Acquisition & Distribution OUR CUSTOMERS CONTENT

An Introduction to T 3 Media • It’s a “cross-firewall” world where many organizations need to collaborate around metadata • Our Interest in EIDR is at least in part to leveraging it to disambiguate disparate sources of metadata • Our Interest goes well beyond Ultra. Violet • We hope to help EIDR and other member companies and constituents better leverage our platform and their metadata though the “EIDR Bridge”

What are we planning on doing with EIDR ? It’s early days…. . We haven’t been involved with efforts like Ultra Violet Some initial thoughts. . • Company Outing to Visit Cable Labs in Denver – We are in Denver “Get the Gift Card” • Every title / program we ingest or process, we will check EIDR to see if registered. If not we will then provide the registry service • Present EIDR data back to the customer and partners within our UI / API • Provide Metadata service to support gaps / deltas in their Master Data Records • Sharing T 3 Media ID’s in EIDR as an Alternate ID • See how the EIDR ID can live and work in workflows such as i. Tunes Extras, Vu. Du Extras. Apps and Games “Facebook” • Leverage our experience with Sports and News “Live Events” – Learn more about Video Services • See how other registry workflows we have for customers can be leveraged for EIDR. E. g You. Tube / AFV – ABC 9/18/2020 T 3 Media - CONFIDENTIAL 74

Adobe Overview to EIDR Kevin Streeter, Sr. Architect Adobe Primetime © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe and Digital Publishing • Creative tools and services for the creation and management of digital content • Marketing tools for publishers, including analytics, social media tools, and advertising services • Digital media publishing, distribution, and monetization capabilities, including digital video publishing with Adobe Primetime © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Primetime: Overview Adobe Primetime provides a complete suite of capabilities that allows broadcasters to publish, play, monetize, and optimize their content online. Primetime is a platform that consists of both Adobe provided components as well as deep integration into existing publishing systems and workflows. 77 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Primetime TV Everywhere Video Publishing CMS Ad Decision Services TVE Authentication Real-time Dashboards Player Services Ad Insertion Services DRM License Services Video Analytics Video Players Signal Acquisition Schedule Automation CDN Encoding Packaging & Content Prep © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Origin Services Player SDKs

Primetime TV Everywhere Video Publishing CMS Ad Decision Services TVE Authentication Real-time Dashboards Player Services Ad Insertion Services DRM License Services Video Analytics Video Players Signal Acquisition Schedule Automation CDN Encoding Packaging & Content Prep © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Origin Services Player SDKs

Primetime Capabilities Publishing Advertising Data & Analytics • Content Preparation & • Ad Insertion • Qo. E Monitoring & Distribution • Players & Player SDKs • Content Protection & DRM • Content Entitlement © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. • Ad Decisioning Dashboards • Forecasting & • Video Analytics Optimization

Interesting Areas for EIDR Integration TVE Entitlement Workflows (Video Service IDs) Content Protection and DRM Ad Measurement (Multi-channel) Video Analytics Pre-Distribution and Carriage of EIDR (XMP) © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

THANK YOU