ABOUT PARTICIPANT MEDIA Good Story Telling Most Pressing
ABOUT PARTICIPANT MEDIA Good Story Telling + Most Pressing Global Issues = opportunities for real world impact • Global media company dedicated to entertainment that inspires and compels social change. • 75+ films: • 50 Academy Award nominations and 11 wins, including Best Picture for Spotlight.
PARTICIPANT MEDIA – Past to Present January, 2004 Jeff Skoll forms Participant Productions He is the current founder, owner, and chairman First employee and subsequently first president of e. Bay Founded an investment firm, Capricorn Investment Group, focusing on space exploration, resource sustainability, and medical innovation
PARTICIPANT MEDIA Timeline 2005 July Participant’s first documentary, Murderball, is released - receives an Academy Award nomination (Best Documentary) - Bought distribution rights in return for an equity stake Good Night, and Good Luck is released - 6 Academy Award nominations (Best Picture/Best Director/Best Actor) - Executive co-produced North Country is released – bad box office - 2 Academy Award nominations (Best Actress/Supporting Actress) - Participant contributed half the film’s budget Syriana is released - 2 Academy Award nominations, winning the Oscar (Best Supporting Actor) - Participant contributed half the film’s budget
PARTICIPANT MEDIA Timeline 2005 As heavier production scheduling grew, the company added staff, notably: 1. President - oversight of production, marketing and business development 2. Senior Vice President of Corporate and Community Affairs – oversee development of awareness and outreach campaigns around the films’ social issues 3. Executive Vice President of Documentary Production
PARTICIPANT MEDIA Timeline • Participant’s non-film-production efforts in 2005 Strategic moves to build audience: • Provided financing to film distributor Emerging Pictures to fund their national network of digitally equipped cinemas (with Emerging Pictures distributing Participant's films) Using films to spark dialogue and action • Began socially relevant outreach project, helping to finance screenings of the bio film Gandhi (1982) in the Palestinian territories for the first time as well as in the countries of Israel, Jordan, Lebanon and Syria.
PARTICIPANT MEDIA Timeline 2006 May An Inconvenient Truth released, following premieres at Sundance and Cannes Film Festivals - Becomes one of the highest-grossing documentaries of all time - Wins Academy Awards for Best Documentary and Best Song. November Fast Food Nation released - Participant bought the right to distribute in North America in return for an equity stake
Because of this film, the global warming debate reached a worldwide audience of: 1, 000, 000 +
Before the film release, polls said: >30% of Americans believed global warming was a real issue. After the film’s release, polls said: 87% percent of Americans say it is an issue of concern. England, Scotland, Czech Republic, New Zealand, Germany, and the Canadian province of British Columbia add the film into their secondary school curriculum.
PARTICIPANT MEDIA Timeline • Two major corporate events also occurred in 2006. • Skoll stepped down as CEO • Replaced by James Berk - founding executive director of the National Academy of Recording Arts and Sciences Foundation and former CEO of Hard Rock Cafe International. • Berk's duties included daily operations and management, earned media efforts and corporate branding. • One of 180 individuals invited to join the Academy of Motion Picture Arts and Sciences. • The company helps invest $1 billion in Summit Entertainment • A risky move to launch a full-service production and distribution studio • Financing came from Merrill Lynch • This did not become known, however, for nearly three years.
Timeline 2007 December The Kite Runner released (co-financed) - Social action coalition includes Afghanistan Relief Organization, Amnesty International, One Laptop Per Child and others to support literacy by rebuilding libraries, training teachers and providing computers. Charlie Wilson’s War is released (co-financed) - Gets Academy Award nomination (Best Supporting Actor). - Participant teams with the Iraq and Afghanistan Veterans of America (IAVA) to promote initiatives for education, mental and health benefits for veterans. - Biggest budget of any of the company's films since Syriana
Timeline In November, 2007, the company signed a deal with Natalie Portman's new production company, Handsomecharlie Films. The idea was for both studios to co-produce socially relevant films for a two-year period. No films were produced under this agreement
Timeline In the same month as the Portman deal, Participant hires veteran Showtime producer John Moser to oversee development and production of original programs for television and home cable. Despite all this management activity and expansion, not all of the company's films do well.
Timeline 2008 Participant Productions becomes Participant Media – New Look, Bigger Picture April Website Take. Part. com introduced - to form communities of engaged people, amplify the impact of its films, and illuminate the work of nonprofit organizations. UPDATE!
Timeline 2008 Remember that investment with Summit Entertainment? Further fueling Participant’s expansion was the creation of a $250 million film pact with Imagenation, a start-up film studio based in the United Arab Emirates which is a division of the Abu Dhabi Media Company. Participant and Imagenation agreed to produce 18 films over the next five years, which would add approximately four feature-length films/year to Participant's existing slate. This partnership comes off the heals of several Participant projects getting stuck in development hell, and Participant partly feeling the need to shake things up, according to Variety’s Marc Graser.
Timeline 2009 Productions that were never made: Paul Dinello's Mr. Burnout (about a burned out teacher seeking to rekindle his love of teaching) Productions that were made: Furry Vengeance (a wacky comedy starring Brendan Fraser about an Oregon real estate developer who is opposed by, well, furry animals)
Timeline • Same month: Participant signs a five-year production and distribution deal with Summit Entertainment, with financing coming from Participant's $250 million production agreement with Imagination Media • BUT it was nonexclusive (Participant could seek distribution of films by other companies) • Limited to 4 projects a year. • Let Summit charge a distribution fee, and co-finance titles if it wished. • The pact covered home video and pay-television distribution as well. • Furry Vengeance was the first picture produced under the agreement
Timeline 2009 - 2010 January Participant premieres four documentaries at the Sundance Film Festival - Casino Jack and the United States of Money; Cane Toads: The Conquest; Countdown to Zero and Waiting for “Superman. ” February The Crazies (a 1973 remake) is released - Partners with Greenpeace, Center for American Progress, Chemical Security Coalition, and the Office of Management and Budget to help people locate hazardous facilities in their areas/help pass chemical security legislation.
Timeline June, 2010 Participant gets $248, 000 grant from the Robert Wood Johnson Foundation to raise awareness about access to quality food and childhood obesity. The studio used the money to create a campaign linked to its promotional efforts for the documentary film:
Food, Inc. released Wins Academy Award nomination for Best Documentary Feature and wins two Emmy Awards for its broadcast on PBS. Food’s legacy boosted support for: - First major piece of food safety legislation since the 1930 s - Helped Participant Media build a network of millions of people passionate about food and nutrition issues One of the year’s highest-grossing documentaries
Participant releases Waiting for Superman • 2010 Audiences were deeply moved by the subject matter: the plight of the modern American student in a broken system • The film was immediately grasped by the media and held in the center of public attention • Debates on public schooling versus charter schooling • Participant Media claims that 2. 8 million students were aided through donations made as a direct result of the film’s impact, with thousands engaging in Supermanthemed town hall meetings and web screenings.
“For a film to make an impact upon its release is notable; for a film to make an impact four years after its release is extraordinary. ” --Natalie Daley Director, Art With Impact
Timeline 2011 August The Help is released - tops the box office charts for 25 days straight, the longest streak in 12 years. Contagion is released – tops the box office
Participant releases Last Call at the Oasis. September, 2011 • Introduces communities struggling with the impact of inadequate water provisioning and offers some bold solutions. • Promotional materials provide water conservation tips
A Participant in change – water conservation • 2013 - The milk brand Silk partnered with the National Geographic Society, Bonneville Environmental Foundation and Participant Media as the first corporate sponsor for Change the Course, a multi-year campaign to conserve freshwater and preserve ecology in the Colorado River Basin.
Participant’s greatest advantages came in three areas: - Home video $ale$ - Long-term attempts to build social movements around its films - Its stake in Summit Entertainment (which allowed it to win more favorable distribution terms)
2011: Pretty good year • The Twilight Saga film series makes Summit Hollywood’s biggest success story. • Proceeds from Twilight let Summit pay off the $1 billion raised in 2007 via Merrill Lynch.
Timeline Shots Fired! Criticisms of Participant Media On June 5, 2011 - The New York Times run a major about the studio, declaring: "Participant Media, the film industry's most visible attempt at social entrepreneurship, turned seven this year without quite sorting out whether a company that trades in movies with a message can earn its way in a business that has been tough even for those who peddle 3 -D pandas and such. ” Furry Vengeance Part Deux - Author Michael Cieply notes that: “The Beaver, Participant's latest released, cost $20 million but had garnered just $1 million in gross box-office sales after a month in theaters – making the film a flop. ” Sequel! Wait. . . no sequel?
Jeff Skoll’s response: “I’ve poured hundreds of millions to date into [Participant Media]. We’re ready to put in more too, though we have yet to break even. ”
Timeline January, 2012 - Made its first investment in a non-English-language film with Pablo Larraín’s No. - Lionsgate acquires Summit Entertainment from Participant and its partners. April - Participant acquires an equity stake in Cineflix Media, Inc. a leading U. K. television production and distribution company. September, 2013 Toronto International Film Festival gets 3 Participant premieres The Fifth Estate, a drama about the creation of Wiki. Leaks starring Benedict Cumberbatch The Unknown Known, an Errol Morris documentary about Donald Rumsfeld Jay-Z: Made in America, a star-studded musical documentary.
Participant releases Middle of Nowhere October, 2012 • Families dealing with incarceration: film chronicles a woman’s separation from her husband while he serves a four-year prison sentence. • Nowhere accompanied by multi-pronged social action campaign in order to maximize the film’s impact: • Film screenings, an educational campaign in schools, and a petition drive in collaboration with like-minded organizations • While the planning of the social action campaign, an issue arose: • Predatory pricing (ie, expensive phone rates) in prisons places further hardships on families already in an incredibly difficult situation • This issue served as a focal point of the film’s social action campaign
The issue founds its way onto the Federal Communications Commission’s (FCC) policy agenda. In August of 2013, the FCC voted to dramatically lower interstate prison phone rates and to initiate a proceeding directed at intrastate prison phone rates.
Timeline 2013 Participant’s television network, Pivot, debuts in over 40 million households across the U. S. - Its downloadable app — “Pivot TV” — allowed viewers to watch the Pivot TV channel through the app.
February, 2013 - Pariticipant Launches a Latin American production division, Participant Pan. America, to co-finance Spanish-language films with Mexican producers. - The plan calls for 12 films to be made under this division over a five-year period
Recycle Across America (RAA) joins forces with Participant Media • 2014 social action campaign launch focused on transforming recycling and improving the economics and prevalence of sustainable packaging and manufacturing. • Inspired by Participant’s Pivot show “Human Resources, ” • Premiered Aug. 8, 2014 on Pivot network.
Timeline 2015 - On October 13, 2015, the company announced David Linde joined Participant as CEO. - Linde has ties to major studios and distributors as well as companies that are shaping the future of film - On December 16, the company and Spielberg with Reliance and Entertainment One created Amblin Partners, 2016 On February 28, 2016, the company won its first Best Picture Academy Award for Spotlight. The acclaimed drama also picked up the Oscar for Best Original Screenplay (Tom Mc. Carthy and Josh Singer).
August, 2016 - Participant announces that the channel would cease broadcasting, citing low ratings, small viewing audiences, and an overall shift away from television - The channel shut down on October 31 st at 6 am EST - The last programs on the network were five consecutive showings of the film Good Night, and Good Luck from 7 PM on the 30 th onward until the shuttering
Participant acquires Rainn Wilson’s: Soul. Pancake • Participant’s digital entertainment division • award-winning provider of fun, thoughtful and positive content • Popular shows, Kid President and The Science of Happiness, reach nearly 9 million fans.
…And the awards and acclaim keep rolling in, from documentary to large-budget fictional narratives
Box Office History: Participant Media Movies Domestic & Worldwide Totals
Box Office - Documentary Participant documentaries on the top 20 list for all-time box office gross: 11. An Inconvenient Truth (2006) 13. Oceans (2010) Lifetime B. O. $24, 146, 161 Theaters 587 Lifetime B. O. $19, 422, 319 Theaters 1, 232 http: //www. boxofficemojo. com/genres/chart/? id=documentary. htm
$150, 000 $100, 000 $0 Participant Media – Box Office Totals By Film Murderball Good Night, and Good Luck North Country Syriana American Gun An Inconvenient Truth Fast Food Nation Angels in the Dust Jimmy Carter: Man From Plains Darfur Now The Kite Runner Charlie Wilson's War Chicago 10 The Visitor Standard Operating Procedure Pressure Cooker Food, Inc. The Cove The Informant! The Crazies Oceans Furry Vengeance Casino Jack Countdown to Zero Waiting for Superman Fair*Game The Beaver Page One: Inside the New York Times The Help Circumstance Contagion Cane Toads: The Conquest Last Call at the Oasis The Best Exotic Marigold Hotel Middle of Nowhere Lincoln Promised Land No Snitch The Fifth Estate Cesar Chavez The Unknown Known The Internet’s Own Boy Made in America The Hundred-Foot Journey Plastic Paradise Citizen. Four A Most Violent Year Merchants of Doubt The Second Best Exotic Marigold Hotel 3 and 1/2 Minutes El Ardor He Named Me Malala Beasts of No Nation Bridge of Spies Our Brand is Crisis Spotlight Presenting Princess Shaw The Music of Strangers Zero Days The Light Between Oceans Denial Deepwater Horizon Middle School: The Worst Years of My Life Neruda A Monster Calls Shot Caller $500, 000 2005 2006 2007 $200, 000 $88, 088, 119 2008 2009 $89, 980, 823 2010 $28, 601, 843 2011 $186, 173, 866 $106, 209, 849 $50, 000 2012 $450, 000 $455, 554, 254 2013 $143, 515, 579 2014 2015 $250, 000 $148, 505, 929 $123, 462, 572 2016 $400, 000 $382, 825, 591 $350, 000 $300, 000 $234, 924, 227 $213, 209, 691 $181, 023, 419 $175, 045, 193 $137, 273, 505 $100, 838, 196 $75, 087, 989 $31, 333, 596 $43, 318, 574 $0
Works Cited Box Office Mojo http: //www. boxofficemojo. com/genres/chart/? id=documentary. htm Cieply, Michael (June 5, 2011). "Uneven Growth for Film Studio with a Message". The New York Times. Retrieved April 3 th, 2017. Forbes http: //www. forbes. com/sites/richardlevick/2011/10/13/and-not-a-drop-to-drink-is-there-a-looming-water-supply-crisis/2/ "Insiders". Daily Variety. November 21, 2011. Marketwatch http: //www. marketwatch. com/story/participant-media-partners-with-lionsgate-to-represent-international-rights-to-upcoming-feature-film-slate 2017 -01 -10 Mc. Nary, Dave (March 19, 2011). "Summit Peek: Post-Fangs Bang? ". Variety. The Numbers http: //www. the-numbers. com/movies/production-company/Participant-Media Wikipedia https: //en. wikipedia. org/wiki/Participant_Media#Criticism
In the news… Partnership Kicks Off in Berlin Next Month with Lionsgate Sales of Participant's Entebbe & Captive State
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