Digital Convergence Technology Innovation Seoul National Univ Prof

Digital Convergence Technology & Innovation Seoul National Univ. Prof. Jun. Seok Hwang

What is Convergence? • “The act of converging and esp. moving toward union or uniformity” • “Using one medium not multiple” • Technological view (“clean slate”) Ø Everything can be reengineered to provide better and flexible service to users. • Business view Ø Strategic alliance / joint-venture / merger Ø In order to operate more efficiently

Convergence Layers in Telecommunications

Rephrasing the convergence layers • Transport (Physical Layer) Ø Wireless / Wire • Switching (Data Link / Network Layer) Ø PSTN / IP / ATM • Content (Application Layer) Ø Voice / Music / Video • Telecom/IT (Computing and Processing Layer) Ø P 2 P / GRID

Driving forces of convergence • Economics Ø Ø Lowering Costs Simplified Provisioning Easier Management and less Maintenance More rapid provisoning • Convenience / Solicitation Ø Fewer user interface Ø Integrated consumer • Market Ø Improved service Ø New services

Challenges to convergence • • The need to change infrastructure Different regulatory framework Uncertain economics User adoption and adaptation Protocol, Standard, and Compatibility Cultural / Professional Gap Migration from interoperability Unproven reliability and availability

Transport Level of Convergence • • ISDN ADSL DPL FTTH Cable Wireless / WLL / SDR Satellite

Switching Level • POP / Gateway • PSTN Ø Line Ø SS 7 • IP Ø Qo. S Ø ENUM Ø Interconnection • ATM

Content level • Ownership Ø IPR / DRM Ø Security • Media standard

Computing / Processing level • Resource sharing / utilization Ø File sharing Ø Korea@home Ø GRID • Unified messaging • ASP • Utility computing

Convergence Paradigm

Convergence Paradigm in Telecommunication Industry

Convergence and Divergence

First Generation Convergence (Stephen Abram, Convergence 2000) • Technology Parks Ø Ø Ø Telephones communicate Televisions entertain Radios play music Computers process data Terminals process words Calculators do math

Second Generation Convergence (Stephen Abram, Convergence 2000) • Broad market Tools goes digital and move to the IP and Web Ø Your PC plays data, words, music, audio, video and allows you to interact, communicate, play

Third Generation Convergence (Stephen Abram, Convergence 2000) • The tools get personal Ø Your PCS phone lets you pick up e-mail, check stock quotes, get tickled by your calendar, and, even talk! Ø Your PDA lets you access your files and the web and more

Fourth Generation Convergence (Stephen Abram, Convergence 2000) • The tools move seamlessly into our lives work & play • Like the computers in your car you just won’t know they’re there

Convergence Industry trends • Technology Innovations Ø New communications media Ø Improvements in signal processing • Increased competition among service providers Ø “Everybody in everyone else’s business” Ø Proliferation of services, vendors, choices, prices • Realignment: mergers, acquisitions, partnerships, etc. • Deregulation Ø Ø Ø New mandate for incumbents Open access of cable broadband network Local competition Removal of cross ownership rule Managed by market power

Table of Contents Digital Convergence & Innovation Five Convergence Technology Conclusion

Ⅰ Digital Convergence & Innovation

Digital Convergence (1) n o ti g a m sin r o f s n e I oc r P Computer Co m m un ic net Telecommunication Science Digital Convergence Games cd-rom Cable Brocadcast. Cinema, Radio, TV … Media & Entertainment at io n

Digital Convergence(2) Home. Network DMB IPTV Mobile Phone Home Appliance Mobile Game TV Game PC Camera Phone Grid Telematics Car Banking Mobile Banking

Why. . Innovation ? (Convergence Future Forecasting with Innovation) Convergence • Applying Innovation Theory to Convergence Circumstance - Technology Innovation makes Convergence - Innovation Theory can be applied to explain an IT Industry Structure

Innovation’s meaning & Process Idea Invention Market Human Resources INNOVATI ON Production Structure Industrial Setup Innovation Technology Regime Policy Regime

Innovation in terms of Technology, Social System and Policy Technology Innovation Process New Tech. for Niche Markets Incubation and Development Selected by Social and Policy value Development by large scaled investment Innovation in terms of Economic and Social Welfare ( By. Geels )

User-driven Innovation Process Identify Need Research/ Development Primary Actor Apply/commercialize Build Prototype Diffuse Innovation Manufacturer role User-dominated steps 1 2 3 4 Significant instrument User diffuses results and A few users (or a few Instrument company Improvement invented, How-to-do-it information Dozen) build their own Introduces commercial Built, and used by Through publication, Instrument. Version. User. Symposia, visits, etc. Inventive User Commercializing Other users ask instrument Details Invention, Prototyping Information diffusion Companies when a commercial Instrument Version will be available company Precommercial replication Commercial and use Manufacture and Sale ( By. Von Hippel )

Future Forecasting by Convergence and Innovation ATG (Affluence, Technology, Globalization) CONCEPTUAL AGE (creators and empathizers) INFORMATION AGE (knowledge workers) INDUSTRIAL AGE (factory workers) AGRICULTURE AGE (farmers) 18 th century Labor / Capital 19 th century Tech. / Demand 20 th century Institution/ Diversity 21 th century User Smart Mob. . !!!

Ⅱ Five Convergence Technology

Five Convergence Technology § Service Network Convergence § Distribution of Digital Cotents & DRM § Access Network Convergence § Management of Resource § Setop Box / Terminal Technology

Service Network Convergence ( 1 ) • Bc. N – Broadband Converged Network that can provide communication, broadcasting, internet at the ubiquitous circumstances. – By 2010, 10 million user who use 50~100 Mbps service will be joined. Facility market 26000 billion dollar Export : 13. 5 billion dollar are expected Bc. N Concept Each Stage

Service Network Convergence ( 2 ) • Forecasting the IPTV development Image Distribution Service v. DMB Platform Stage ü TV ü divided mass media Public Program re-transmission Broadc asting VOD/ Cable/ Contents for Satellite education VOD Movie/Drama VOD Health Care GPS info. Both Direction Communication Coupling of On-Off Line Service v. DMB Settop platfom Stage v. Home Operation Platform Stage ü Both directional TV ü compatible with mass media ü on- , off- line serviced is converged T-COMMERCE T-GOV T-POLL Both Directional Education Realtime Remote Medical Service Settop/ Home Portal Many service for living Integrating System for living Hme. Ne twork Both Directional Medical care Home. Commerce Realtime remote education • 1 st stage : Public Program re-seeing, Education, Entertainment, VOD / weather, real estate • 2 nd stage : Remote education, Contents for child/ Home medical care, Game, Info. for inhabitant • 3 rd stage : Integrated system for home appliance, Security, Real time remote education and health care

Digital Contents Distribution and DRM ( 1 ) § Characteristics of Contents • Contents : Information Product that user can use information effectively Contents are distributed by Media (Globalization) (Diversification) Culture Technology Contents (Convergence) (High Risk/Return)

Digital Contents Distribution and DRM ( 2 ) § Digital Contents & Culture Technology “Culture Industry is the key for Country development in 21 st Century. “ -Peter Drucker • CT(Culture Technology): New field by Culture and Technology Digital Technology Power Culture Technology • Competitive Power Currently, DRM (Digital Right Management), other Compressional Tech. and Service Technology are also included in Culture Technology • Initiativeness & Imaginary Power In the future, Culture will be the key for value creation

Digital Contents Distribution and DRM ( 3 ) § DRM • • Protection of Copyright by Technology Offering the Trust Structure in Digital Contents Life Cycle DRM Structure

Access Network (1) § Future Access Network “Access Anytime, Anywhere” 4 G? DMB Core Network (All-IP) 3 G Home Networking (UWB, Zigbee) WLAN/Wi. Bro

Access Network (2) § DMB DAB (Digital Audio Broadcasting) - Digitalization of Radio Broad. Casting - CD Quality Digital Multimedia Broadcasting Digital Multimedia Data Broadcasting - Personal and Portable broadcastings - Multimedia Service - Personalization Differentiation - Data Service Program Provider Broadcasting Portable Terminal Satellite (S-DMB) 중계기 Program Provider Broadcasting 송신탑 (T-DMB) Terminal for Car

Access Network (3) § Wi. Bro Wireless Terminal Connect on moving Ubiquitous Voice Telephone Cellular Wired Wireless Internet (ADSL, VDSL, Wireless HFC) Lan Date Wi. Bro Wireless Mass Data transfer

Access Network (4) § Home. Networking PC Tech. & Product User Network Home Gateway Home Network Internet Terminal Homenetwork Service x. DSL, Cable, Power. Line, Wireless, Satelite, FTTH HAVi, IEEE 1394, Home. API, OSGi Phone Line, Power Line, Home. RF, IEEE 802. 11, Bluetooth Web Phone, Communication device, Computing device Home Automation, Telephony, Entertainment, Health, Security TV User

Resource Management ( 1 ) § Distributed Computing Paradigm Network Resource Paradigm Shift !! : Information Ownership is changing into User from Producer

Resource Management ( 2 ) § The Future of Internet • • Scalable connectivity of heterogeneous machines Intelligent support for User by the massive cooperation Source) CERN

Terminals & Set-top Box Tech. ( 1 ) § Various Terminals in Convergence Age MP 3 Phone Satellite DMB Mobile Phone Home. Network TV MP 3 Camera MP 3 P PC Camera Set top box Navigation / AV sys $100 Laptop Wearable comp. PDA Smart Phone GPS Phone Telematics

Terminals & Set-top Box Tech. ( 2 ) § Forecasting the outcome of innovation : $100 Laptop (MIT Media Lab) Computers, Access, Educations Purpose Technology Basic Spec. MIT Media Lab. Electronic Ink AMD Chip, Linux based Dissolving “Info. gap” Innovative power 14 inch TFT Monitor Supplement by Government Wi. Fi Flash Memory • Ubiquitous Use • Mesh Network among Users

Terminals & Set-top Box Tech. ( 3 ) § Telematics Future Tech. : Safe Car for User Network-Connected Car Seamless Positioning, Ubiquitous Navigation Intelligent Robot HMI, Sensor Controlling Digital Contents Movie, Music, News Home. Network Digital TV Embeded S/W Mobile Communication Platform Server DMB OS, S/W, Platform Cellular, wireless Lan ⊙ Future Technology Report system of car accident Auto-Avoiding the car accident Next Generation PC in & output by five senses Warning Tech. for sleeping IT-So. C Lane Keeping Technology Processor, DSP, RF RFID Applied Technology

Ⅲ Conclusion

Circumstance making for Tech. Innovation Speed of Convergence Tech. Policy for Tech. Balance is needed !! v Short-term : Catching the User’s Need and Support it for innovation by policy v Long-term : Consistent Policy for National development and macro economic view

Policy Separation (Short-term and Long-term) v Short-term Policy : Increase degree of freedom for user to use and develop new technology by market selection v Long-term Policy : Feedback by the result of short-term policy And by that making a regulation scope and long-term vision ng to i y l p Ap Case DMB • Asymmetry in each industry and service : Opportunity is needed for user to use DMB, IPTV, Bc. N service • Low degree of freedom in new tech. industry • User-centered regulation organization is needed • Considering is needed in terms of National development and Innovation

Toward an IT Leader Country IT Korea Ve r Op tical enn Int ess egr , M atio odu n lar ity Test-Bed, Early Adaptor Smart Mob Society Blue Ocean International IT Leader Exploitation Development By User Policy Tech. Short-term and Long Term Policy and Innovation IT Convergence Technology Development

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