CHAPTER 12 Strategic Issues in Managing Technology and
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CHAPTER 12 Strategic Issues in Managing Technology and Innovation STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER 1
Executive Fear over loss of Innovation 2
Technology and Innovation The Role of Management – –Innovation –Management of technology 3
Technology and Innovation Environmental Scanning – –External Scanning • New developments in technology 4
Technology and Innovation Impact of Stakeholders on Innovation – –Lead Users Process • Lay the foundation • Determine the trends • Identify lead users • Develop the breakthrough 5
Technology and Innovation Impact of Stakeholders on Innovation – –Market Research –New Product Acquisition 6
Technology and Innovation Environmental Scanning – –Internal Scanning • Resource development • Experimentation • Risk taking • New ideas • Autonomous project teams 7
Technology and Innovation Environmental Scanning – –Resource Allocation Issues • R&D intensity • Time to market issues 8
Product & Process R&D Innovation Life Cycle 9
Technology and Innovation Outsourcing Technology – –Low significant to competitive advantage –Supplier has proprietary technology –Supplier’s better –Strategy based on design not development –Requires special expertise –Requires new people and resources 10
Technology and Innovation Intellectual property – –Special knowledge used in new product or process 11
Technology and Innovation Technological Competence –Absorptive capacity –Technological competence 12
Categories of Innovation 13
Product/Market Evolution Portfolio Matrix 14
Stages of New Product Development 15
Technology & Innovation Innovative Organizations – –Positive attitude toward change –Decentralized decision making –Informal structure –Interconnectedness –Organizational slack –Large size –System openness 16
Designs for Corporate Entrepreneurship 17
Evaluation and Control Techniques – –Stage-gate process –House of quality –Index of R&D effectiveness 18
House of Quality 19