Windows Media DRM Device Ecosystem For Windows Vista

Windows Media DRM Device Ecosystem For Windows Vista Milan Gada – Program Manager Kevin Lau – Program Manager Windows Media (Content Access Technologies) Microsoft Corporation

Agenda Windows Media DRM overview Windows Vista Content Protection Infrastructure Windows Media Devices Technologies Future roadmap Discussion

Windows Media (WM) DRM Comprehensive DRM system Enables multiple digital media business models One-time purchase Subscription Rentals Enables various user scenarios on PC and devices Storage and playback of premium content Streaming of premium content In use by many content service providers Napster, Yahoo Music, Movielink, and more…

WMDRM Technologies Porting Kits (PK) ANSI C source code, whitepapers, tools, and documentation WMDRM-Portable Device (PD) WMDRM-Network Device (ND) Software Development Kits (SDK) Format SDK – PC applications RM SDK – Rights Management Server

WMDRM Ecosystem PC – Organized and Play Premium Content Burn (Music CD) Network Devices (WMDRM-ND) Remoted UI and playback (MCX) Indirect License Acquisition Playback on CE device (WMDRM-ND) Direct License Acquisition Copy Stream Portable Devices (WMDRM-PD)

Windows Vista Content Protection Infrastructure

Protected Media Path (PMP) Strengthen platform robustness for next-generation content (e. g. , AACS) Interoperates with other protection systems (e. g. , DTCP) Improved protection against content piracy Improved control of PC AV outputs Protects content crossing user accessible bus Process media in a protected environment

PMP Overview Application Command/Control Protected Video Path Media Interoperability Gateway Video Decryptor Media Source Input Trust Authority Audio Decryptor Video Decoder Policy Engine Audio Decoder Video Sink Output Trust Authority PE Video Compositor Kernel Graphics Device Protected User Mode Audio Sink PE User Mode Audio Kernel Audio Device Media Interoperability Gateway Extensible platform for sourcing, sinking and manipulating protected media content Governs policy usage Run media in separate process

Secure Transcoding PMP provides a safe environment for Secure Transcoding of DRM protected content Transcoding of content can occur on the fly Copying via WMDRM-PD or Streaming via WMDRM-ND or Can be pre-cached User scenario example Recording in 5. 1 Dolby Surround Want to play on a portable device with stereo

Rapid Rights Query Enables fast access to DRM rights for particular content Makes smart decisions on how to present content Allows display views based on DRM Rights – e. g. , license required DRM intelligently caches data to optimize performance

Windows Media Player 11

Synchronization To PD

PC To PC Streaming Share your protected content in your home ecosystem No longer need to know what computer the content is on No need to acquire a new license from service provider Uses WMDRM-ND Technology

PC To PC Streaming Milan Gada Program Manager Windows Media

Windows Media Devices Technologies

WMDRM Portable Devices

WMDRM Portable Devices Store and playback WMDRM protected audio and video content Provides support for Indirect License and Direct License Acquisition Time and count based usage models Currently Plays. For. Sure – Logo Certification Program Ensures device and service interoperability There are more than 20 device OEMs with Plays. For. Sure devices E. g. , i. River, Creative, Samsung… etc. There are 115+ Plays. For. Sure devices

Direct License Acquisition Acquire licenses for protected content directly from your device Acquire content whenever you want, where ever you are… PC interaction not required WMDRM-PD Porting Kit enables this scenario

Verizon VCast DLA Kevin Lau Program Manager Windows Media

WMDRM Network Devices Stream protected content From PC to Network Devices Between Network Devices E. g. , Xbox 360, Roku Soundbridge, DLink DSM 320, etc.

Device To Device Streaming Stream protected audio content from a portable device to a WMDRM-ND receiver device using MTP over USB Enables users to play protected content While playing games on Xbox 360 While driving on your car stereo WMDRM-ND Porting Kits enable this scenario

Device To Device Streaming Milan Gada Program Manager Windows Media

Future Roadmap

WMDRM-PD Updates Strong focus on Mobile space! CTIA ‘ 06 – announced significant investment Some current partners Nokia Motorola Verizon Working for a seamless user experience

WMDRM-ND Updates Transmitter Video support Transmission on any transport layer Multiple receiver support Receiver License chaining

Copy From Device Enable devices to encrypt media with WMDRM Enable devices to issue WMDRM licenses with simple policy Over MTP/USB only License will be in WMDRM-PD format License will be bound to receiving WMDRM-PD device Porting kit will be available by end of this 2006

Call To Action Make use of Windows Vista WMDRM technologies to Build exciting new user scenarios Deliver premium content to the PC Make use of WMDRM Porting Kits to Build great device experiences Enable premium content flow in home ecosystem Ask your questions Ask the experts or E-mail: askdmd @ microsoft. com

Additional Resources Web Resources DRM http: //microsoft. com/windowsmedia/drm/ default. mspx Plays. For. Sure http: //www. playsforsure. com WM Licensing http: //www. microsoft. com/windowsmedia /licensing/default. mspx For questions: askdmd @ microsoft. com

Discussion

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U. S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.