Value proposition Personal Financial Services PFS Value proposition

Value proposition Personal Financial Services (PFS) Value proposition Tony Mantineo, General Manager, Business Growth 1

Disclaimer Important information Australian Unity Personal Financial Services Ltd (‘AUPFS’) ABN 26 098 725 145, AFSL & Australian Credit Licence 234459. AUPFS is a wholly owned subsidiary of Australian Unity Limited. Information in this document is provided on a confidential basis. It is summarised information intended solely for the purposes of evaluating AUPFS for the purposes of reviewing as a Licensee provider. This information is not intended for any other audience or recipient, and as it is disclosed on a confidential basis. No permission is granted (or implied to be granted), for subsequent publication or dissemination of this information to other parties or for any other purpose. Any advice on this presentation is general only and does not take into account the objectives, financial situation or needs of any particular person. All endeavours have been made to ensure that the information is accurate, and except where otherwise noted the information is current at June 2019. © 2019 Property of the Australian Unity Group, all rights reserved. Not to be reproduced or circulated to any other person without permission. 2

Who are Australian Unity ? • Australian Unity is a mutual company, a mutual is owned by its members – typically its customers – rather than by shareholders. • Profits are reinvested in the company for members’ benefit. • History of 180 years – Started at a pub in 1840, a newspaper proprietor, a surgeon, a policeman, a carpenter and a glazier were among 8 people who formed one of first friendly societies in Australia. • Australian Unity is a health, wealth and living organisation focused on helping people thrive. We have provided healthcare, financial, retirement and living services for over one million Australians. • Australian Unity Advice - Over 170 self-employed authorised representatives and 30 employed authorised representatives. • Our purpose is to be the financial advisers of choice in helping Australians thrive. 3

Our platforms & business units Wealth & Capital Markets platform The strategic purpose of the Wealth & Capital Markets platform is to link Australian Unity’s valuable efforts in helping Australians secure their financial wellbeing with the social, capital and infrastructure needs of communities. The platform comprises business units: advice, investments, property, life & superannuation and trustee services. 4 Retail Wealth & Capital Markets Independent & Assisted Living Banking Advice Aboriginal Home Care Private Health Insurance Investments Health Services (Remedy/Dental) Life & Super Home & Disability Services Property Residential Communities Trustee Services

Advice business Overview 25 Advisers Customer focus Employed Advisers Clear and specific guidelines 140 Advisers 9 QLD 8 VIC 4 NSW 3 ACT 1 WA 87 Practices PFS ~$2. 5 b FUA ~$17 m Inforce Premium 5 9% Practice revenue Growth Based on Australian Unity 2018 Annual Report ~$33 m Inforce Premium 30 Limited Authority Accts ~$4. 3 b FUA

Vision, Purpose, Mission We help people thrive Australian Unity Advice believes in looking after the health, wealth and wellbeing of Australians. Great financial advice transforms lives – it provides people with clarity, control, choice and dignity. We help people to thrive. We believe We will Good financial advice comes from great advisers. Partner in your development. Good advisers build and work in great practices. Security is important. Integrity, trust and leadership are key elements in any partnership. The Australian Unity community is powerful. 6 Mission Australian Unity Advice strives to be the chosen adviser or business partner for trusted and in-demand financial advice, and in so doing, be crucial to advisers, their clients, our business and our community. Build great practices together. Provide the systems, programs and processes to keep you safe. Foster an environment of trust, openness and transparency. Build, grow and nurture this community.

Our culture which underpins all that we do Integrity A better way. We will do what is right, not what is easy. Accountability We do what we say we will do. Collaboration Our partnerships are built on honesty, trust and transparency – stronger together. 7 Operational Excellence We strive for excellence in everything we do. Reliability We listen, consider and take action.

Personal Financial Services The Australian Unity difference Our values, community standing and mutual structure Exclusive adviser community and quality peer group Access to experts, senior leaders & reliable services A simple approach to helping you build your asset Advisers and their clients are at the heart of everything we do. Boutique in size. Genuine partnership built on trust and personal relationships. Focussed on client growth, efficiencies and risk management. Flat structure with direct access to more experienced staff. Lead generation, client acquisition & comms. Mutual parent, strong brand, secure, durable, longevity. Balance between freedom to operate and a well-capitalised parent when needed. 8 Strong focus on keeping each other safe with a cap on numbers. Access to other areas of the Australian Unity Group if desired. Practice development experts. Investment flexibility Compliance partnership.

Key FY 20 initiatives Here to assist you 9 § May PD month (daily webinars in the month of May across all knowledge areas) § IT Roadmap Heading § Development of future state practice technology operating model § Incorporating Xplan and other applications (digital signatures, electronic doc storage, Suitebox) to increase advice process efficiencies § Expansion of SMAs across all key platforms § Comprehensive FASEA support, including personalised pathways, exam and CPD support § Outcomes driven practice development support § Development of peer groups to increase network knowledge sharing § Development of client acquisition toolkits and lead generation opportunities § Platform re-pricing across Macquarie, CFS & Hub 24 § Further Para-planning support through the use of outsourced providers § Continuing advice documentation improvements

Practice/Adviser Executive GM GM – AUFA, PFS, Licensee Services, Business Growth National Managers, Business Partnerships -PFS Northern/Southern Regional Managers -AUFA Support Network Marketing 10 Brokerage Adviser Services Adviser Development Research Business Development Xplan / Commpay Paraplanning Auditors Finance Tech Support Advice Assurance & Quality Professional Development events

Who we are Matt Brown Executive General Manager Heading Tony Mantineo John Carnevale Michael Csavas Sally Melbourne GM, Business Growth GM Licensee Services GM PFS GM AUFA Kimberlee Newton Ben Peck National Paraplanning Manager Head of Advice Technology Rebecca Dale Advice Technology Manager Ian Holliday Yvonne Chu Head of Research Head of Technical Services & Professional Development Tim Schroeders Senior Financial Analyst & Portfolio Manager Esabel Thinnakone Technical Services Manager Elise Michelmore National Manager Business Partnerships Aaron Zol National Manager Business Partnerships Tony Clarke AUFA Regional Manager - Southern Russell Kapeechkin AUFA Regional Manager - Northern Rhys Heenan Advice Technology Analyst Maria Yankos Professional Development 11 Kasey Carr National Manager Adviser Services

Growth initiatives 12

Practice development Achieving practice success § § § Practice success = # of Clients x Productivity Appropriate risk 13 The right number of the right clients. Ability to service productively your clients. Underpinned with appropriate Risk Management mechanisms. How can we assist and add value to your Practice Success: § Comprehensive approach addressing business coaching, business planning, COIs, soft skills, operational efficiencies, productivity and technology § National Managers have complementary skills and are specialists (vast experience in practice management, such as, business coaching, business planning, client acquisitions, implementation in operational and productive efficiencies via technology § Project management/implementation assistance to drive outcomes

Client acquisition toolkits Uploaded to Xplan and re-brand § Animated Videos § Infographic – handy data for you and your clients § Xplan emails to your clients with videos, infographics and call to book a review, visit your website or call you. § Personal and Business EDM options § Guidelines, FAQs and recommendations for use § Client facing brochure § Case Studies 14

Approved Product List Key platforms: CFS First Choice & First Wrap, BT Wrap, Macquarie, Netwealth. 10 other platforms approved e. g. HUB 24, MLC, Asgard. 12 Insurance providers – AIA, AMP Elevate, Asteron Life, BT Life, Clearview, Comminsure, Macquarie Life, MLC, Onepath, TAL, Zurich. 330 managed funds on the APL across most asset classes and strategies. 5 risk profiles, model portfolios split into “traditional” SAA and “Proactive” DAA. 3 Australian Unity SMA multi-asset model portfolios across conservative, balanced and growth (available on Netwealth & Macquarie). 3 internally managed diversified unit trusts “Pro-D” across balanced, growth and high growth risk profiles. 1 Australian Unity direct Australian equity SMA (15 -30 stocks, currently 16). ASX 100 approved for advisors with direct equity accreditation, stock must be not be rated as a “sell” when purchasing, final portfolio approved by research. One-off approval process in place 15

Annual events Continuing professional development Annual adviser conference Singapore September 2020 Professional development days Professional development month Two-day sessions will be held in 2020 in each of Melbourne, Sydney and Brisbane Our new initiative that involves online webinar sessions for advisers and their staff. Our aim is for three to five sessions to be held each week during the month of May. Sessions during Professional Development month may cover: § Advice strategy and technical workshops § Economic updates § Life insurance advice focussed sessions § Relevant client engagement and/or business development 16

Health | Wealth | Living 17