Value Proposition Canvas Product Benefits Customer Wants Fears

Value Proposition Canvas Product Benefits Customer Wants Fears Experience Features Company: Product: Ideal customer: Needs Substitutes Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

Value Proposition Canvas Product Customer Emotional Benefits Why Wants Visible Hidden Fears Experience How Features Start here Company: Product: Ideal customer: What Needs Rational Substitutes Inertia Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

Value Proposition Canvas Product Customer What are the emotional drivers of purchasing? Benefits What does it feel like to use your product? Wants What your product do? Fears Experience What are the hidden needs? Features How does your product work? Company: Product: Ideal customer: Risks of switching to your product? Needs What are the rational drivers of purchasing? Substitutes Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. What do people currently do instead?

Value Proposition Canvas Product Grow bigger Benefits Productive environment Customer Porous Accelerator DIY Incubator Learn faster Prestige Grow the team Wants Fixed costs Social environment Fears Experience Quiet space Serious Business Features Customised Investment Company: Product: Ideal customer: Collegial community Productivity Scalability Needs Harvard of Accelerators Innovation Warehouse Startup Accelerator High Growth Startups Funding Coffee shops Advice Substitutes Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Rented offices

Value Proposition Canvas Product Simple Customer Everything everywhere Fast to enter things Benefits Easy syncing Fast to use Share notes with people Wants Never forget Loosing things Single system Fears Experience Sync across devices External brain Remember things Features Include images Company: Product: Ideal customer: Rich meta data Locked into a system Needs Remember everything Evernote Online notes Mobile professionals Write things down Email to yourself Save information Substitutes Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Text documents

Build your own canvas Product • • Benefits • • Experience Fears • • Product Feature Company: Product: Ideal customer: Customer Want Wants Product Benefit Features Customer Brand Experience Needs • • • Company Name • Product Name • Customer Persona Customer Need Substitutes • Substitute behavior Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted. Customer Fear