To inspire and influence the evolution of integrated

“To inspire and influence the evolution of integrated mobility” techservices@cutaactu. ca www. cuta. ca

CUTA Integrated Mobility Toolbox Webinar September 28, 2017

Why? CHANGE 3

Why? Travel Behaviour 4

Why? Mobile Technology 5

Why? New Approaches 6

Why? Complete Streets 7

Why? Autonomous Vehicles 8

Why? A Better Future for Mobility • Built on understanding of social, cultural, demographic, economic, environmental and technical trends • More intelligent about providing transportation services to meet user needs Integrated Mobility 9

Why? To Inspire and Influence the Evolution of Integrated Urban Mobility 10

Toolbox Structure 1. 0 What is Integrated Mobility? 2. 0 State of the Industry 3. 0 How to Use This Toolbox 4. 0 Design for Movement 5. 0 Demand Management 6. 0 Mobility Management 7. 0 Moving Forward 11

What is Integrated Mobility? The ability for people to move easily from place to place according to their own needs Integrated Mobility is a people focused goal that: • Starts with public transport connected to all modes of transport • Enables door-to-door and seamless mobility • Is designed for all segments of the population 12

Integrated Mobility Pathway The planning and design of land use, places, streets and infrastructure in a seamless and integrated way for all modes and all users Understanding, forecasting and influencing travel demand by focusing on the user Design for Movement Demand Management Coordination and optimization of all modes of transportation to ease travel in urban areas Mobility Management All Users Integrated Thinking Integrated Mobility Seamless All Modes 13

Integrated Mobility Pathway From the user’s perspective… TRIP DIRECTION TG 2017

Integrated Mobility Pathway From the user’s perspective… A day in the life

How to Use This Toolbox Information Influencing Inspiration Organizing Coordinating Designing Partnering Providing 16

State of the Industry Transit in Transition 17

State of the Industry Ridership Mobility Hubs Customer. Focused Costs Transit Environmental Dependence Laws Technology Sharing Economy Accessibility Regionality Individuality Funding Suburban Mobility New Actors Flexibility Mobility- Autonomous Vehicles as-a-Service Travel Behaviour 18

Design for Movement The planning and design of land use, places, streets, infrastructure, and technology in a seamless and integrated way for all modes and all users 19

Design for Movement Planning and Land Use Complete Streets Intelligent Transportation Systems • Multimodal Reviews for New Developments • Long Range Integration of Land Use and Transportation Planning • Mobility Focused Master Plans • Integrated Mobility Plans • Bike Treatments • Carpooling/Carsharing Treatments • Transfer Hubs • Bus Treatments • Smartcards, Mobile Payment, Other Electronic Payment Methods • Transit Signal Priority • Real Time Information and GPS • Open Source Data 20

Design for Movement Sherbrooke Sustainable Mobility Plan (2012 -2021) Sherbrooke, Quebec, Canada • Created by Centre de mobilité durable de Sherbrooke (Sherbrooke Sustainable Mobility Centre) – joint venture between City and Société de transport de Sherbrooke • • 33 action items 7 themes − − − − Planning and urban development Roadways and vehicle traffic Parking Carpooling and carsharing Active transportation Public transit and integrated mobility Accessibility for people with reduced mobility 21

Demand Management Understanding, forecasting, and influencing travel demand by focusing on the user 22

Demand Management Pricing Policies and Incentives Smart Travel Programs Education and Outreach • Parking Prices • Fare Free • Rewards/Points Programs • Discounted Passes for Seniors • U-Pass Agreements • Dynamic Pricing • Full Programs • Employer Incentives for Transit Use • Outreach • Travel Training Programs • Mobility Research and Advocacy Groups 23

Demand Management Capital Bikeshare Crowdsourcing Map United States • • Interactive online map Users can: − Propose new locations − Support locations proposed by others − Comment why they support/disagree with a proposed location • Map shows pending and approved stations 24

Mobility Management The coordination and optimization of all modes of transportation to enable ease of travel 25

Mobility Management Carshare Service Partnerships TNC & Taxi Partnerships Vanpool, Carpool & Ridesharing Services • Private Carsharing, Government Administered Services • Carsharing & Bike Integration • Carsharing & Parking Policies and Partnerships • Smartcard Integration • Fare Integration • Mobile App Integration • First Mile / Last Mile Partnerships • Guaranteed Ride Home / Late Night Service Partnerships • Paratransit Service Partnerships • Low Demand Area Service Partnerships • Dedicated Parking at Transit Facilities • Carpool Parking Permits and Discounted Parking Lots • First Mile / Last Mile Services • Mobile App Integration • Public Owned an Operated Services 26

Mobility Management Bikeshare Service Partnerships • Private Bikesharing, Government Administered Services • Bikeshare System Integration with Transit • Bike Friendly Transit Policies • Fare Integration Microtransit Services • Private Microtransit Services • Community Transportation • Publicly Operated Commuter Services • Area Based Demand Responsive Services • First Mile / Last Mile Mobility-as-a-Service Models • Private Maa. S Providers • Multimodal Transportation Trip Planning Applications • Public Private Partnerships • Public Maas Providers 27

Mobility Management SMILE Vienna, Austria • • One of world’s first (2014 -2015) Single app to plan, reserve, and pay for multimodal trips Users could save preferences and information in their profile Results: − − − 75% satisfied 48% took public transit more often 21% drove their personal car less often 26% combined car and public transit more often 20% combined public transit and bicycle more often 28

Moving Forward Keys to Success • • Focus on the User Define Goals and Objectives Encourage Innovation True Partnerships Communication Pilot Projects Seamless Integration Persist, Persist 29

Where to Find the Toolbox http: //cutaactu. ca/report/mobility-management/ 30

Thank you! Sean Rathwell srathwell@dillon. ca Kaya Sabag ksabag@dillon. ca

“To inspire and influence the evolution of integrated mobility” techservices@cutaactu. ca www. cuta. ca