Inspire Campaign Manager GMC Software AG 11 March

Agenda • • Marketing Creative Flow Main Objective of 7. 0 Relevancy Challenge Template

Marketing Creative Flow 7. 0 * from Gartner © GMC Software AG 11 March

Main Objective of 7. 0 • Business users can target and execute campaigns without

Relevancy challenge Campaign Manager Customer Database Marketing Analyst © GMC Software AG 11 March

Template and Digital Assets • Assets assigned to universal communication template © GMC Software

MCCM Solution Designer Channel Campaign Manager Automation ` Survey Repository 7. 0© GMC Software

Data Repository Enables single view of customer – Consolidated data from silos (CRM, ERP,

Connection to Enterprise Data ETL CRM ERP Business Inteligence Campaign Manager Print. Net T

Campaign Manager Summary Integrated Data management - Effective utilization of data staff Single view

Inspire Campaign Manager Version 8 Update © GMC Software AG 11 March 2021 11

Campaign Concept © GMC Software AG 11 March 2021 12

Production Progress & Response Production progress and response tracking is integrated in Campaign Manager

Campaign – Response Tracking © GMC Software AG 11 March 2021 14

Campaign - Tracking Drill Down © GMC Software AG 11 March 2021 15

WYSIWYG Editor Write text content in WYSIWYG Web editor © GMC Software AG 11

Analyses provide you with tools to visualize and understand your customer data © GMC

Profiler helps you to visualize your customer preferences and buying motivators With only a

Decision Tree A decision tree is a decision support tool that uses a tree-like

Campaign Manager 8 Summary Enhanced Campaign concept environment to visualize marketing communications and their

Thank you © GMC Software AG 11 March 2021 21

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Inspire Campaign Manager © GMC Software AG 11 March 2021 1

Agenda • • Marketing Creative Flow Main Objective of 7. 0 Relevancy Challenge Template and Digital Assets Multi-channel Campaign Management Solution Data Repository Version 8 Update © GMC Software AG 11 March 2021 2

Marketing Creative Flow 7. 0 * from Gartner © GMC Software AG 11 March 2021 3

Main Objective of 7. 0 • Business users can target and execute campaigns without involvement of IT staff • Instant availability of relevant campaigns • Active customer info = refined corporate memory © GMC Software AG 11 March 2021 4

Relevancy challenge Campaign Manager Customer Database Marketing Analyst © GMC Software AG 11 March 2021 5

Template and Digital Assets • Assets assigned to universal communication template © GMC Software AG 11 March 2021 6

MCCM Solution Designer Channel Campaign Manager Automation ` Survey Repository 7. 0© GMC Software AG Click-Through Server 7

Data Repository Enables single view of customer – Consolidated data from silos (CRM, ERP, Facebook) – New data from Analytics (Preference, PURL, Survey, Clicks) Structured database of marketing events 1´ 000 records in 47 sec © GMC Software AG – – Transactional Preference Promotion Social 11 March 2021 8

Connection to Enterprise Data ETL CRM ERP Business Inteligence Campaign Manager Print. Net T Data Processing Data Repository Multi-channel Production © GMC Software AG 11 March 2021 9

Campaign Manager Summary Integrated Data management - Effective utilization of data staff Single view of marketing activities and data - Campaign contains references to marketing message, channel and split Project management - Optimized for Campaigns © GMC Software AG 11 March 2021 10

Production Progress & Response Production progress and response tracking is integrated in Campaign Manager © GMC Software AG 11 March 2021 13

Profiler helps you to visualize your customer preferences and buying motivators With only a few clicks, you can profile, segment and create campaigns that provide each customer with relevant information that reflects their interests © GMC Software AG 11 March 2021 18

Decision Tree A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences © GMC Software AG 11 March 2021 19

Campaign Manager 8 Summary Enhanced Campaign concept environment to visualize marketing communications and their status Production progress tracking and response tracking integrated in Campaign Manager WYSIWYG editor for content writing on Web Analyses to visualize and understand your customer data • Profiler • Decision Tree © GMC Software AG 11 March 2021 20