SPEAKER PHOTO Amit Shah Chief Marketing Officer 1
- Slides: 36
SPEAKER PHOTO Amit Shah Chief Marketing Officer, 1 -800 -Flowers. com
THE NEXT COLLISION OF DATA & MARKETING
AI ≠ Artificial
LET’S START WITH A STORY ABOUT HOW WE GOT HERE. . .
AT FIRST, COMMERCE WAS ABOUT WALK-IN STORE RELATIONSHIPS DRIVEN BY CONVERSATIONS. . .
1976 First store in Queens, New York
1976 Marketing > Relationships driven by conversations
A DECADE LATER. . .
NATIONAL TV SPOT, CIRCA 1986 Marketing > Relationships driven by conversations + distribution
ANOTHER DECADE LATER. . .
EARLY ONLINE SITE, CIRCA 1996 Marketing > Relationships driven by offline and online conversations + distribution
EARLY AMERICA ONLINE (AOL) NATIONAL TV COMMERCIAL
ANOTHER DECADE LATER. . .
EARLY MOBILE SITE, CIRCA 1996 2006 Marketing > Relationships driven by offline and online conversations + distribution across multiple devices
FIRST FACEBOOK ‘STORE’, CIRCA 2009 Marketing > Relationships driven by offline and online conversations + distribution across multiple devices and networks
ANOTHER DECADE LATER. . .
2016
2016 F 8 KEYNOTE
SO FOUR DECADES LATER. . . Marketing > Relationships driven by offline and online conversations + distribution across multiple devices and
…RELATIONSHIPS DRIVEN BY CONVERSATIONS + DISTRIBUTION. . .
SO HOW DID WE GET HERE?
TWO TRENDS #1 Conversations rapidly accelerating with data availability and massive user base
TWO TRENDS #1 Conversations rapidly accelerating with data availability and massive Woody Allen user base Woody Allen 1 Old Country Rd, Carle Place, NY 11514 6171234567 Carle Place, NY 11514 (617) 123 -4567 woody@gmail. com Woody Allen 1 Old Country Rd, Carle Place, NY 11514 (617) 123 -4567 woody@gmail. com Cookie 0084291002 ID 0110045002 @woodyallen Woody Allen 1 Old Country Rd, Carle Place, NY 11514 (617) 123 -4567 woody@gmail. com Cookie 0084291002 ID 0110045002 Twitter @woodyallen Facebook ID 12952621 #Funny. Movies Watch ID 10 B 5 T Pay. Pal = Always APP 1 ID 617283940 Location ID 401822 Grid ID AB 23 KFL 12 H Voice ID NBC)98283 D APP 2 ID 834623099 Media. Math ID 1298 Neustar ID 9023456 D Shared ID 45 HDf 89 APP 3 ID 834509 -23
TWO TRENDS #1 Conversations rapidly accelerating with data availability and massive user base
TWO TRENDS #2 Distribution rapidly accelerating with consumers interacting with brands on any device with any interface of their choice
TWO TRENDS #2 Distribution rapidly accelerating with consumers interacting with brands on any device with any interface of their choice
TWO TRENDS #2 Distribution rapidly accelerating with consumers interacting with brands on any device with any interface of their choice
TWO TRENDS #2 Distribution rapidly accelerating with consumers interacting with brands on any device with any interface of their choice
AI ≠ Artificial
AI = Real accelerator of conversations and distribution
Accelerator of conversations and distribution: BOTS
Accelerator of conversations and distribution: VOICE SKILL SETS
Accelerator of conversations and distribution: INTELLIGENT AGENTS
…RELATIONSHIPS DRIVEN BY CONVERSATIONS + DISTRIBUTION. . .
thank you! ashah@1800 flowers. com
