MEDIA AND INFORMATION LITERACY MIL 1 Introduction to

MEDIA AND INFORMATION LITERACY (MIL) 1. Introduction to Media and Information Literacy (Part 1) Edward Allen B. Manaloto MCC-Dapdap SHS Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MIL PPT 01, Updated: October 30, 2016

Learning Competencies The learners will be able to… § describe the nature of communication and the concepts related to it (SSHS); § describe how communication is affected by media and information (MIL 11/12 IMIL-IIIa-1); and § identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL 11/12 IMIL-IIIa-2).

Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy

FORMATIVE ASSESSMENT: RECITATION • What is communication? • How do we communicate? • Why do we communicate?

Communication the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc. , to someone else (http: //www. merriam-webster. com) the exchange of information and the expression of feeling that can result in understanding (http: //dictionary. cambridge. org)

TRANSMISSION MODELS Lasswell’s Communication Model (1948) Who Says What In Which Channel To Whom With what effect? COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT

Identify the following: §Communicator/ Sender? §Message? §Medium/ Channel? §Receiver? §Effect?

TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

TRANSMISSION MODELS Westley and Mac. Lean’s Model of Communication (1957) • Event or Information (X 1, X 2, X 3 and X 4…Xn) • Feedback (f) • Advocate (A) • Channel (C) • Audience (B)

TRANSMISSION MODELS Gerbner’s Model of Communication (1956)

RITUAL OR EXPRESSIVE MODEL • Communication as a Culture (1985) by James William Carey • views communication as "a representation of shared beliefs" • communication is defined as "a symbolic process whereby reality is produced, maintained, repaired, and transformed"

PUBLICITY MODEL • communication as display and attention • audience as “spectators” rather than participants or information receivers

RECEPTION MODEL • “Encoding/ Decoding" model of communication by Stuart Hall (1993) • Messages are open to various interpretations.

RECEPTION MODEL Osgood- Schramm Model Of Communication (1954)

RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)

What have you learned about communication after studying the different models? SENDER MESSAGE MEDIUM RECEIVER EFFECT

How is communication affected by media and information? MEDIA § Communication Tools INFORMATION § data, knowledge derived from study, experience, or instruction, signals or symbols § knowledge of specific events or situations

FORMATIVE ASSESSMENT: RECITATION Ø How does Facebook serve as a tool for communication? Ø How did Facebook affect the way people communicate with each other? Ø How did Facebook affect the quantity and quality of information available to people?

Analyze and explain this illustration. DIGITAL MEDIA SHARE INFORMATION TRADITIONAL RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION

MEDIA AND INFORMATION LITERACY (MIL) Media Literacy • The ability to read, analyze, evaluate and produce communication in a variety of media forms. Information Literacy • The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Technology (Digital) Literacy • The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.

MEDIA AND INFORMATION LITERACY (MIL)

VIDEO PRESENTATION Introduction to Media and Information Literacy You. Tube Channel: Arniel Ping Retrieved October 26, 2016 from 1. Introduction to Media and Information Literacy (Updated Version)

FORMATIVE ASSESSMENT: Graphic Organizer Complete the Venn diagram. Media Literacy Technology (Digital) Literacy Information Literacy

REFERENCES § Media and Information Literacy Curriculum Guide by Dep. Ed § Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. § UNESCO Media and Information Literacy Curriculum for Teachers § http: //faculty. georgetown. edu/irvinem/CCTP 748/Carey-summarycomm-culture. html § http: //juliemartin. org/juliemartin-audiencesreception. pdf § http: //communicationtheory. org/category/communicationmodels/page/2/