MEDIA AND INFORMATION LITERACY MIL INTRODUCTION TO MEDIA

MEDIA AND INFORMATION LITERACY (MIL) INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) • Communication, Media, and Information • Media and Information Literacy (MIL) MIL PPT 01, Revised: June 11, 2017

LEARNING COMPETENCIES Learners will be able to… § define communication and media (SSHS); § identify the two basic types of communication (SSHS); § discuss the elements of communication and communication models (SSHS);

LEARNING COMPETENCIES Learners will be able to… § describe how communication is affected by media and information (MIL 11/12 IMIL-IIIa-1); § identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL 11/12 IMIL-IIIa-2); and § define Media and Information Literacy (SSHS).

TOPIC OUTLINE I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Basic Types 3. Elements 4. Communication Models B. How Media and Information Affect Communication

TOPIC OUTLINE I- Introduction to Media and Information Literacy (Cont. ) C. Similarities and Differences of Media Literacy, Information Literacy, and Technology Literacy D. Media and Information Literacy (MIL) 1. Definitions

FORMATIVE ASSESSMENT: RECITATION • What is communication? • Why do we communicate? • How do we communicate? Photo Credit: https: //huddle. eurostarsoftwaretesting. com/lessons-learnt-effective-communication/

WHAT IS COMMUNICATION? Communication the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc. , to someone else (http: //www. merriam-webster. com) the exchange of information and the expression of feeling that can result in understanding (http: //dictionary. cambridge. org)

WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? NON-VERBAL COMMUNICATION • • • Signs Symbols Colors Gestures body language facial expressions VERBAL COMMUNICATION • Oral • Written Photo Credit: http: //www. martina-gleissenebner-teskey. com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION Photo Credit: http: //www. daystar. ac. ke/ilpd-program-Dip. Comm. html

TRANSMISSION MODELS Lasswell’s Communication Model (1948) Who Says What In Which Channel To Whom With what effect? COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT

TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http: //communicationtheory. org/shannon-and-weaver-model-of-communication/

RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo Credit: http: //communicationtheory. org/osgood-schramm-model-of-communication/

TRANSMISSION MODELS Westley and Mac. Lean’s Model of Communication (1957) • Event or Information (X 1, X 2, X 3 and X 4…Xn) • Feedback (f) • Advocate (A) • Channel (C) • Audience (B) Photo Credit: http: //communicationtheory. org/westley-and-maclean%E 2%80%99 s-model-of-communication/

RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http: //communicationtheory. org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation • Why is communication a process? • What are the important elements of communication? • How can we achieve an effective communication with other people? Photo Credit: https: //www. pinterest. com/pin/157837161915025462/

PICTURE ANALYSIS Photo Credit: http: //www. ovrdrv. com/10 -levels-of-intimacy-in-todays-communication/

PICTURE ANALYSIS Photo Credit: https: //www. facebook. com/sarcasm. LOL/photos/a. 1521463861515726. 1073741828. 1515871602074952/2049225658739541/? type=3&theater

Photo Credit: http: //www. quickmeme. com/p/3 w 26 jo

VIDEO PRESENTATION Media Minute Introduction: What is media anyway? You. Tube Channel: Media. Smarts Date Uploaded: Oct. 17, 2013 https: //www. youtube. com/watch? v=b. BP_kswrtrw

How is communication affected by media and information? MEDIA § Communication Tools Communication INFORMATION § data, knowledge derived from study, experience, or instruction, signals or symbols § knowledge of specific events or situations Photo Credit : https: //commons. wikimedia. org/wiki/File: EU-Media-Futures-Forum-pic_0. jpg and: http: //hallr. com/category/school-communication/

FORMATIVE ASSESSMENT: RECITATION Ø How do you use Facebook as a tool or medium for communication? Ø How did Facebook affect or change the way we communicate with other people?

FORMATIVE ASSESSMENT: RECITATION Ø How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?

SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue. ” Edward R. Murrow (April 25, 1908 – April 27, 1965), American broadcast journalist. Source: http: //www. brainyquote. com/quotes/topic_communication 2. html

TERMS TO UNDERSTAND Media Literacy • The ability to read, analyze, evaluate and produce communication in a variety of media forms. Information Literacy • The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Technology (Digital) Literacy • The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Source: MIL Curriculum for Teachers by UNESCO, 2011

FORMATIVE ASSESSMENT: 3 Circle Venn Diagram Media Literacy Technology (Digital) Literacy Information Literacy

VIDEO PRESENTATION Guide Questions 1. What are the basic components of Media and Information Literacy? 2. What is Media Literacy? Information Literacy? Digital literacy? 3. How are these literacies connected or related to each other?

VIDEO PRESENTATION Introduction to Media and Information Literacy You. Tube Channel: Arniel Ping Retrieved October 26, 2016 from https: //www. youtube. com/watch? v=b-Y 6 LRIpp. U 4

CLASS DISCUSSION Guide Questions 1. What are the basic components of Media and Information Literacy? 2. What is Media Literacy? Information Literacy? Digital literacy? 3. How are these literacies connected or related to each other?

What is Media and Information Literacy? Created by Mr. Arniel Ping using Meme Generator: imgflip

What is Media and Information Literacy? Created by Mr. Arniel Ping using Meme Generator: imgflip

FORMATIVE ASSESSMENT: Analyze and explain this illustration. DIGITAL MEDIA SHARE INFORMATION TRADITIONAL RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION

MEDIA AND INFORMATION LITERACY (MIL)

Media and Information Literacy (MIL) refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens Source: MIL Policy and Strategy Guidelines by UNESCO, 2013

Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL) Core Subject Description: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information. Media And Information Literacy (MIL) Curriculum Guide By Dep. Ed

The K to 12 Toolkit (2012) by Dep. Ed Source: http: //www. gov. ph/downloads/201209 -K-to-12 -Toolkit. pdf

FORMATIVE ASSESSMENT: Recitation Created by Mr. Arniel Ping using Meme Generator: imgflip

REFERENCES § Media and Information Literacy Curriculum Guide by Dep. Ed § Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. § UNESCO Media and Information Literacy Curriculum for Teachers § http: //communicationtheory. org/category/communicat ion-models/page/2/

REFERENCES § http: //communicationtheory. org/types-of-communication/ § http: //www. unesco. org/new/en/communication-andinformation/media-development/media-literacy/mil-ascomposite-concept/ § http: //unesdoc. unesco. org/images/002246/224655 e. pdf § http: //www. unescobkk. org/fileadmin/user_upload/ict/Wo rkshops/RDTC_15 ch/S 6 D 3 -Ramon. pdf