MEDIA AND INFORMATION LITERACY MIL 7 LEGAL ETHICAL

MEDIA AND INFORMATION LITERACY (MIL) 7. LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION (PART 1) INTELLECTUAL PROPERTY FAIR USE AND CREATIVE COMMONS Mr. Edward Allen B. Manaloto MCC Dapdap SHS MIL PPT 12 Updated: October 29, 2016

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION I- TOPIC OUTLINE A. Current Events: Digital Piracy in the Philippines B. Intellectual Property in International and Local Context 1. Definition of IP 2. Types of IP 3. IP Rights (WIPO and R. A. 8293) B. Fair Use (Fair Dealings) and Creative Commons

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION LEARNING COMPETENCIES: explain intellectual property and its different types (SSHS); explain copyright, fair use, etc. vis-a-vis human rights (MIL 11/12 LESI-IIIg 20); discuss current issues related to copyright vis-à- vis gov’t. /provide sectors actions (MIL 11/12 LESIIIIg 21);

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION LEARNING COMPETENCIES: put into practice their understanding of the intellectual property, copy right, and fair use guidelines (MIL 11/12 LESI-IIIg 17); and explain actions to promote ethical use of media and information (MIL 11/12 LESI-IIIg 22);

CURRENT EVENTS 1 UB: Mahigit P 100 -M halaga ng pirated DVD, nakumpiska sa Quiapo, Manila (Aug. 2, 2016). GMA News and Public Affairs. You. Tube. Retrieved on Oct 5, 2016, from Click Here for Video Presentation

CURRENT EVENTS 2 BT: Suspek sa Pamimirata ng mga Pelikula at TV Series, Arestado (Oct. 3, 2016). GMA News and Public Affairs. You. Tube. Retrieved on Oct 4, 2016, from BT Suspek sa pamimirata ng mga pelikula at tv series arestado. avi

WHY IS DIGITAL PIRACY A CRIME? (Source: www. quickmeme. com and www. imgflip. com)

WHAT IS INTELLECTUAL PROPERTY? INTELLECTUAL PROPERTY (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce (Source: http: //www. wipo. int/about-ip/en/)

INTELLECTUAL PROPERTY IS PROTECTED IN LAW

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY? TYPES OF IP COPYRIGHT PATENT TRADEMARK S INDUSTRIA L DESIGN GEOGRAPHICA L ORIGIN

TYPES OF INTELLECTUAL PROPERTY TYPES OF IP DEFINITION 1. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works • books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings

COPYRIGHT Source: http: //www. slidesha re. net/Dae. Bogan/m usic-publishingcopyrightadministration-inthe-internet-age

COPYRIGHT

VIDEO PRESENTATION The Creative Industry: Artists' Intellectual Property Rights. (2012). cictcreativecontent's channel. You. Tube. Retrieved September 19, 2016, from The Creative Industry Artists Intellectual Property Rights. avi

REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD LITERARY WORKS During the lifetime of the author plus 50 years after death ART 25 years from the date of creation PHOTOGRAPHIC 50 years from publication WORK AUDIO- VISUAL 50 years from publication WORK

REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT SOUND RECORDING BROADCAST RECORDING TRADEMARK VALIDITY PERIOD 50 years from year recording took place 20 years from date of broadcast Valid for 10 years and may be renewed for a periods of 10 years INVENTION PATENT Valid for 20 years from filing date application

CARTOON ANALYSIS (Source: http: //www. esa. int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)

TYPES OF INTELLECTUAL PROPERTY (IP) IP 2. Patent DEFINITION • an exclusive right granted for an invention • provides the patent owner with the right to decide how - or whether - the invention can be used by others

DESIGN PATENT APPLICATIONS

THE FAMOUS GRAVITY-DEFYING LEAN OF MICHAEL JACKSON

PATENT

THE SHOES THAT MADE MICHAEL JACKSON’S ANTIGRAVITY LEAN POSSIBLE

TYPES OF INTELLECTUAL PROPERTY (IP) IP 3. Trademarks DEFINITION • a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.

TRADEMARKS

TRADEMARK INFRINGEMENT?

TRADEMARK INFRINGEMENT? Mars sues Hershey for trademark infringement over MALTESER brand

TYPES OF INTELLECTUAL PROPERTY (IP) IP 4. Industrial Design DEFINITION • constitutes the ornamental or aesthetic aspect of an article • may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

DESIGN INFRINGEMENT?

PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?

TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 5. Geographical • signs used on goods that have a specific Indications geographical origin and possess qualities, and a reputation or characteristics that are Appellations essentially attributable to that place of of Origin origin • most commonly includes the name of the place of origin of the goods.

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

VIDEO PRESENTATION: FAIR USE Copyright and Fair Use Animation. (2014). Common Sense Education. You. Tube. Retrieved September 19, 2016, from Copyright and Fair Use Animation. avi

FAIR USE Fair use means you can use copyrighted material without a license only for certain purposes. These include: Commentary Criticism Reporting Research Teaching

FAIR USE Guidelines for Fair Use A majority of the content you create must be your own. Give credit to the copyright holder. Don't make money off of the copyrighted work.

VIDEO PRESENTATION: CREATIVE COMMONS Creative Commons & Copyright Info. (2012). Lifestyle & Living. You. Tube. Retrieved September 19, 2016, from https: //www. youtube. com/watch? v=8 Ykbeyc. Ra 2 A

CREATIVE COMMONS is an American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public. Website https: //creativecommons. org/about/

CREATIVE COMMONS Attribution: You must credit the creator. Non-Commercial: You can't make a profit. No Derivative Works: You can't change the content. Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original.

CREATIVE COMMONS HTTP: //WWW. GCFLEARNFREE. ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIRUSE? PLAYLIST=BLOG_BASICS

VIDEO PRESENTATION PINOY INVENTORS. (2015). ABS-CBN NEWS. You. Tube. Retrieved on Oct 4, 2016, from https: //www. youtube. com/watch? v=y. QSPEZSEWnk

CLASS ACTIVITY

CLASS ACTIVITY PART 1 Watch the talk show “Legal HD” Legal HD Episode 64 - Intellectual Property Code. (2014). 9 News & Current Affairs. You. Tube. Retrieved September 19, 2016, from Legal HD Episode 64 - Intellectual Property Code. avi

CLASS ACTIVITY PART 1 Answer and discuss the following guide questions: 1. How can the intellectual property protect the rights of inventors, scientists, and artists? 2. What acts are considered as a violations of the Intellectual Property Code? 3. What agencies are in-charge of implementing the Intellectual Property Code?

CLASS ACTIVITY PART 2: Read “The Intellectual Property Law of the Philippines”, Textbook pp. 72 - 75

CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 1. What are examples of copyright protected works under the Philippine law? 2. What is the difference between original works and derivative works? 3. What are examples of works not protected by copyright?

CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 4. Why is it important to protect intellectual property? 5. As a student, how can you promote ethical use of media and information?

REFERENCES Media and Information Literacy by Boots Liquigan, Diwa http: //www. wipo. int/about-ip/en/ http: //www. slideshare. net/Dae. Bogan/music-publishing -copyright-administration-in-the-internet-age https: //www. legalzoom. com/articles/posting-cover- songs-on-youtube-what-you-need-to-know http: //www. ipophil. gov. ph/images/Patents/IRRs/Repub lic. Act 8293. pdf

REFERENCES https: //www. thoughtstopaper. com/knowledge/design- patents. php http: //fairuse. stanford. edu/overview/fair-use/what-is- fair-use/ https: //creativecommons. org/about/ http: //www. gcflearnfree. org/print/blogbasics/copyright -and-fair-use? playlist=Blog_Basics