MEDIA AND INFORMATION LITERACY MIL 4 Types of

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MEDIA AND INFORMATION LITERACY (MIL) 4. Types of Media (Part 2) Mass Media Effects

MEDIA AND INFORMATION LITERACY (MIL) 4. Types of Media (Part 2) Mass Media Effects Mr. Edward Allen B. Manaloto MCC Dapdap SHS MIL PPT 09, Updated: October 31, 2016

Learning Competencies Learners will be able to… ■ define mass media and media effects

Learning Competencies Learners will be able to… ■ define mass media and media effects (SSHS); ■ discuss and evaluate the different theories on media effects (SSHS); ■ discuss in class how a particular individual or society is portrayed in public using different types of media (MIL 11/12 TYM-IIId-12 n); and ■ evaluate the effects of media to the youth (SSHS).

Topic Outline I- Mass Media A. Definition B. Theories on Media Effects II- Media

Topic Outline I- Mass Media A. Definition B. Theories on Media Effects II- Media Effects A. Importance of Understanding Media Effects B. Effects to the Youth

Viral: “The Upuan Girl” (Source: http: //www. wattafox. com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for. html)

Viral: “The Upuan Girl” (Source: http: //www. wattafox. com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for. html)

MASS MEDIA AND MEDIA EFFECTS Mass Media refer to channels of communication that involve

MASS MEDIA AND MEDIA EFFECTS Mass Media refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people (Source: https: //planosophy. wordpress. com/2014/09/25/part-idebord-social-media/)

MASS MEDIA AND MEDIA EFFECTS Media Effects are the intended or unintended consequences of

MASS MEDIA AND MEDIA EFFECTS Media Effects are the intended or unintended consequences of what the mass media does (Denis Mc. Quail, 2010) (Source: http: //mass. pakgalaxy. com/effects-ofmass-media-on-society. html)

MEDIA EFFECTS Third – party Theory • People think they are more immune to

MEDIA EFFECTS Third – party Theory • People think they are more immune to media influence than others. (Source: https: //www. linkedin. com/pulse/deathhuman-conversation-awad-abdelgayoum)

MEDIA EFFECTS (Source: http: //www. flickriver. com/photos/billyjo 29/tags/ka pamilya/) Reciprocal Effect • When a

MEDIA EFFECTS (Source: http: //www. flickriver. com/photos/billyjo 29/tags/ka pamilya/) Reciprocal Effect • When a person or event gets media attention, it influences the way the person acts or the way the event functions. • Media coverage often increases selfconsciousness, which affects our actions.

MEDIA EFFECTS Boomerang Effect • refers to media-induced change that is counter to the

MEDIA EFFECTS Boomerang Effect • refers to media-induced change that is counter to the desired change (Source: http: //uppiddee. com/blog/smileyfaces-and-the-boomerang-effect/)

MEDIA EFFECT (Source: http: //mass. pakgalaxy. com/cultivationtheory. html) Cultivation Theory (George Gerbner) • states

MEDIA EFFECT (Source: http: //mass. pakgalaxy. com/cultivationtheory. html) Cultivation Theory (George Gerbner) • states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world

MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for

MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.

MOVIE CLASSIFICATION RATINGS (Source: http: //pelikulangayon. blogspot. com/2016/01/what-is-mtrcb-what-mtrcb-does. html) VIDEO PRESENTATION MTRCB 2016 Infomercial

MOVIE CLASSIFICATION RATINGS (Source: http: //pelikulangayon. blogspot. com/2016/01/what-is-mtrcb-what-mtrcb-does. html) VIDEO PRESENTATION MTRCB 2016 Infomercial 2016 MTRCB Infomercial 30 s

MEDIA EFFECTS (Source: http: //lessonbucket. com/media-inminutes/the-agenda-setting-function-theory/) Agenda-setting Theory (Lippmann/ Mc. Combs and Shaw) •

MEDIA EFFECTS (Source: http: //lessonbucket. com/media-inminutes/the-agenda-setting-function-theory/) Agenda-setting Theory (Lippmann/ Mc. Combs and Shaw) • process whereby the mass media determine what we think and worry about • public reacts not to actual events but to the pictures in our head, created by media

FORMATIVE ASSESSMENT: CARTOON ANALYSIS (Source: http: //www. personal. psu. edu/bfr 3/blogs/asp/2013/03/media-influence-stop-it-or-use-it. html)

FORMATIVE ASSESSMENT: CARTOON ANALYSIS (Source: http: //www. personal. psu. edu/bfr 3/blogs/asp/2013/03/media-influence-stop-it-or-use-it. html)

MEDIA EFFECTS Source: https: //www. amazon. com/Age. Propaganda-Everyday-Abuse. Persuasion/dp/0805074031 Propaganda Model of Media Control

MEDIA EFFECTS Source: https: //www. amazon. com/Age. Propaganda-Everyday-Abuse. Persuasion/dp/0805074031 Propaganda Model of Media Control (Herman & Chomsky ) • The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda.

WHAT IS PROPAGANDA? • ideas or statements that are often false or exaggerated and

WHAT IS PROPAGANDA? • ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. • (http: //www. merriamwebster. com/dictiona ry/propaganda) Source: https: //www. amazon. com/War. Politics-Superheroes-Ethics. Propaganda/dp/0786447184

THE ESSENCE OF PROPAGANDA (Source: http: //inktank. fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)

THE ESSENCE OF PROPAGANDA (Source: http: //inktank. fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)

PROPAGANDA? (Source: http: //vote-revolt. com/2016/03/14/americas-mainstream-media-weapons-ofmass-deception/)

PROPAGANDA? (Source: http: //vote-revolt. com/2016/03/14/americas-mainstream-media-weapons-ofmass-deception/)

FORMATIVE ASSESSMENT: RECITATION Questions 1. How do you know when what is posted in

FORMATIVE ASSESSMENT: RECITATION Questions 1. How do you know when what is posted in social media is a propaganda? How do you react on it? 2. How can you protect yourself from being influenced by propaganda messages in social media?

VIDEO PRESENTATION Media Effects (2010) You. Tube Channel: Public Sphere Retrieved October 27, 2016

VIDEO PRESENTATION Media Effects (2010) You. Tube Channel: Public Sphere Retrieved October 27, 2016 from Media Effects Why is it important to understand how media effects work?

CARTOON ANALYSIS (Source: http: //www. cartoonmovement. com/cartoon/13128)

CARTOON ANALYSIS (Source: http: //www. cartoonmovement. com/cartoon/13128)

PERFORMANCE TASK: WRITTEN WORK VIDEO PRESENTATION How the Media Affects Youth (2015) by Oda

PERFORMANCE TASK: WRITTEN WORK VIDEO PRESENTATION How the Media Affects Youth (2015) by Oda Faremo Lindholm, TEDx. Oslo Youtube Channel: TEDx Talks Retrieved October 27, 2016 from How the media affects youth Oda Faremo Lindholm TEDx. Oslo

PERFORMANCE TASK: WRITTEN WORK ■ Write a reaction paper about the talk “How the

PERFORMANCE TASK: WRITTEN WORK ■ Write a reaction paper about the talk “How the Media Affects the Youth” by Oda Faremo Lindholm. Your reaction paper must have a title, an introduction, a body paragraph (1 main argument with 2 examples), and a conclusion. ■ Not less than 12 sentences ■ Refer to the rubric for criteria and grading.

RUBRIC INTRODUCTI ON Background/ Define the Problem Very Good Poor Well-developed introductory paragraph contains

RUBRIC INTRODUCTI ON Background/ Define the Problem Very Good Poor Well-developed introductory paragraph contains detailed background information, a clear explanation or definition of the problem. (5 points) Introductory paragraph contains some background information and states the problem, but does not explain using details. Introduction does not adequately explain the background of the problem. The problem is stated, but lacks detail. Needs Improvement Introduction was not presented. (2 points) (4 points) (0 points)

RUBRIC (cont. ) Needs Very Good Poor Improvement BODY Argument is Argument was PARAGRAPH

RUBRIC (cont. ) Needs Very Good Poor Improvement BODY Argument is Argument was PARAGRAPH well developed presented with presented but not presented. S with supporting some lacks Main examples. supporting examples. Argument examples. (5 points) (4 points) (2 points) (0 points)

RUBRIC (cont. ) Needs Very Good Poor Improvement CONCLUSIO Conclusion N was presented was

RUBRIC (cont. ) Needs Very Good Poor Improvement CONCLUSIO Conclusion N was presented was not Opinions and Some but no presented. suggestions for change are for change logical and evident. and/or well thought opinions are out. included. (4 points) (5 points) (2 points) (0 points)

REFERENCES • Media and Information Literacy by Boots Liquigan (Diwa) • http: //2012 books.

REFERENCES • Media and Information Literacy by Boots Liquigan (Diwa) • http: //2012 books. lardbucket. org/books/a-primer-oncommunication-studies/s 15 -02 -functions-and-theoriesof-mass. html • http: //www. sociology. org. uk/media_defined. pdf • http: //zimmer. csufresno. edu/~johnca/spch 100/7 -4 agenda. htm • http: //communicationtheory. org/propaganda-model/ • http: //www. mtrcb. gov. ph/