THE MEDIA AND THE LITERACIES MEDIA LITERACY INFORMATION

THE MEDIA AND THE LITERACIES: MEDIA LITERACY, INFORMATION LITERACY, DIGITAL LITERACY Article author : Tibor Koltay Szent István University, Jászberény, Hungary Prepared by: Doaa Mohamed Fathallah

• Introduction Outline • What is LITERACY ? • Media literacy • Information literacy • Digital literacy • Comparison bet. Media & Information literacy • Multicultural literacy • Emerging technology literacy • Reproduction literacy • Multimodal literacy • Consumers and producers • conclusion • Video • Questions

Introduction • In Digital era : we are using digital media • Information : is available in large amounts through many tools especially digital ones. • Marshall Mc. Luhan is a famous scientist in the field of media who said that : “the world has become a global village“. village • Media influences: perceptions, beliefs and attitudes. • Media consumption: depends on user communication and the availability of digital products.

What is LITERACY ? Literacy is the state of being able to read and write ( Longman dictionary ) Literacy includes visual , electronic and digital forms of communication.

Media literacy is the ability to: • access the media • understand • critically evaluate media content • create communications / produce messages • Media literacy cares about how people comprehend, interpret , analyze and compose media messages. Example : Facebook , website or blog ……passive or active audience Egyptian Army (sms) in the revolution Q

Media literacy • Children and youth especially adolescents exposed to a large amount of media messages for entertainment through television, internet, music, movies and videogames. • Therefore Media literacy plays a role in the socialization when children and youth exposed to these messages. Entertainment leads to socialization • There is a need to understand the media work and citizens should know the political, ideological, economic and cultural dimensions of media.

Video Assignment Media Literacy (elementary school intro). mp 4 OR http: //www. youtube. com/watch? v=Iys. Hj. KE 2 D-Y

Information literacy Means To : Recognize when information is needed Identify Locate Think critically Evaluate Use information to solve a problem Note: Ward argument (2006) states that info. Lit. includes media lit.

Information literacy

Digital literacy Includes : The presentation of information The evaluation of information The organization of information Through : The usage of digital tools & digital resources.

Digital literacy

Comparison Simil. & diffe. S S Media literacy Information literacy Requires analytic skills Critical evaluation to the media messages Critical evaluation D New media doesn’t but media lit. can improve traditional print lit. skills Sometimes based on traditional conceptions D Disputable valid (not sure) Interpret complex communicative situations D No attempt Soft applied discipline D Commercial communication (advertising) Not found D unclear in media lit. Requires technology mediated

Multicultural literacy • Is the ability to Acknowledge compare contrast appreciate commonalities and differences in cultural behaviors beliefs and values, within and between cultures. Q

Emerging technology literacy • Is the ability to: adapt understand evaluate make use of the continually emerging innovations in information technology make intelligent decisions about the adoption of new tools & resources.

Reproduction literacy Means the creative re-use of existing materials (is embedded into digital literacy).

Multimodal literacy promises a synthesis of multiple modes of communication Results : New or Singular modes Transformed into Multiple meanings

Consumers and producers • People are regarded as receivers but not senders of messages. • NOW, content creation is easier than ever, ever because the same technology can easily be used to send and receive, thus many are already content producers • The web began to develop as a global forum for conversations and there is explosive growth in online publishing, publishing with an increasing number of writers who are specialists and non-specialists.

Conclusion Finally, The article gave us : • An overview about 3 main literacies and other new literacies definitions. • Similarities and differences between Media & Information literacies. • The attention to the blurring line between media consumers and producers.

Specific Questions • What is media literacy? • What are the other two important literacies? Information literacy & Digital literacy • What is the definition of multicultural literacy? • What are the other literacies mentioned in the article? Visual literacy, Emerging technology literacy, reproduction literacy & Multimodal literacy. • What the web develops in online publishing? It is recognized that the web began to develop as a global forum for conversations and we witness an explosive growth in online publishing, with an increasing number of writers (Beeson, 2005).

Discussion Questions • Do we need media literacy? Why? • To what extent we have the awareness of using digital tools & resources? • Are you a media literate person? & what skills do you have? • How can we apply media literacy in our society? In other words, through what channels can we aware people of media literacy?

Useful Links • Resources on Media and Media Literacy- University of Michigan, http: //www. med. umich. edu/yourchild/topics/media. htm • The George Lucas Educational Foundation - For improving the K -12 learning process , http: //www. edutopia. org/media-literacy • Media Awareness Network, www. media-awareness. ca • Association for Media Literacy, www. aml. ca • Concerned Children's Advertisers, www. cca-kids. ca

Any Questions …. .