- Slides: 21
MEDIA INFORMATION LITERACY
What is media information literacy Media information literacy is the essential skills and competencies that allows individual to engage with media and others information provides effectively, as well as develop critical thinking.
What is COMMUNICATION? A process of interpersonal communication cannot be regarded as a phenomena which simply 'happens', but should be seen as a process which involves participants negotiating their role in this process, whether consciously or unconsciously.
∞M S S E E G A
Message in communication A discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus. . An interactive exchange of messages forms a conversation.
Role of communication ROLES OF COMMUNICATION The communication process and its importance. Communication involves two or more people as a sender and receiver is essential for this process to take place. Communication is also about the transferring of information that helps a person to understand the purpose of the message.
7 elements of communication 1. Sender-is the individual who initiates a message and is often called the communicator or source of communication. 2. Ideas- Keep processes open and transparent, and find ways to help smooth the path of communication for your team or organization. 3. Encoding-The first step the sender is faced with involves the encoding process. 4. Communication channel- which is the manner in which the message is sent. Channels of communication include speaking, writing and etc. 5. Receiver-Another name for receiver is audience ordecoder. 6. Decoding- It is a system of coded meanings, and in order to create that, the sender needs to understand how the world is comprehensible to the members of the audience 7. feedback-is a response from the receiver that informs the sender.
PURPOSE OF MESSAGE There are three purposes for a message: inform, persuade or goodwill. The first purpose is to inform where a message can be used to communicate routine, repetitive, daily tasks, instructions, codes, steps and procedures in the workplace.
Media - Is physical objects use to communicate or convey message. Information - Is a broad term that covers processed data, knowledge derived from study, experience instruction, signals or symbols. Literacy - The ability to read and write.
What is Media Literacy is to ability to read, analyze, evaluate and produce communication in a variety of media form.
Whatisis. Information literacy? What Literacy Ability to recognize when information is is Ability to recognize when information neededtotolocateevaluate, effectivelyuse useand communicate information on its on various and communicate information its various formats.
ELEMENTS OF MESSAGES
ATTENTION Attention To entertain the obsession with attention, it’ll go first. And also the fact that super creative stuff is simply not creative unless it has the opportunity to be appreciated. So of course, choose the platform that people are actually spending time on. –
IDEA Idea – BE THUMB STOPPER. Brainstorm. Yes, use your brain. Your message should beintrinsically interesting. Don’t attribute all the importance to the visibility of your logo. Make sure your message passes the test; love it even without your branding all over it. I mean come on, you’re trying to sell stuff.
CONTEXT Context – Last, but absolutely not least: You must respect the culture of the platform on which you wish to be present. Your billboard ad probably won’t fit in your audience’s Instagram feed. And by fit, I don’t mean physically. I mean your message better be conveyed in a way that is consistent with the content that originally attracted so many Instagram users. Remember, seamlessly disruptive.
GROUP MEMBERS ● ● ● BERNIZA, JOMARIE S. FERNANDEZ, DONA BABE R. JALECO, JOHN ROBERT SAN AGUSTIN, RUSTY SUNDO, HAZEL JOY B. TABUADA, LAWRENCE