ICWUSA com Inc Facilities Headquartered in Medford OR

ICWUSA. com, Inc.

Facilities Headquartered in Medford, OR u 58, 500 sq ft of manufacturing space u 12, 000 sq ft dedicated to CNC machining u Rapid Engineering Prototyping u Quick change, flexible manufacturing process u Dedicated to fast customer fulfillment u

Company History

First Products

Company Chronology u 1993: Company founded in Medicine Hat, Canada u 1995: Introduced Universal Arm TV mount u 1997: Introduced Cam Tray

Company Chronology u 1998: Moved to Medford, Oregon and began manufacturing u 1999: Developed Ultra Series u 1998 -2000: Focused on Dental and Semi markets u 2001: Resold the PDI Arm

Company Chronology u u 2002: Developed the Elite Series Moved to current location u 2003: Introduced the Titan Arm u 2003 -2004: Ramping to leadership in Dental market u 2005: Focused entry into Healthcare market

Company Chronology u 2013: Introduced Standardized KUB Drop Keyboard u 2014: New Product Introductions - Ultra 180 - Elite 5216 - Bracket Mounts - Work. Surface Tray

Company Chronology u 2015: New Product Introductions - Overhead Arm - VT 21 - Ultra 182 - Keyboard Ultra Slide - Tablet Mount

Vision, Mission, Strategy

Vision To have ICW proudly displayed on quality products mounted in every dental office and hospital room in North America.

Mission Establish a culture of continuing product development; unique, high quality products; and a well trained, disciplined team that provides exceptional customer service throughout the entire organization.

Strategy u Focus on professional grade mounting solutions u Identify and dominate vertical niche markets u Determine unmet product needs in target markets u Rapidly design, develop and manufacture new products u Provide unparalleled sales and customer support

Product Design Criteria u u u u Cable Management Stowability Reach Ease of installation Durability Stability – no sag Modularity Reliability

Arm Types u Arm • • types Horizontal Movement Vertical Movement Combination – Horizontal/Vertical Device brackets u Technologies • • • Passive Gas Spring

Market Focus u u u u u Dental. . Healthcare. . . OEM Arms. . . . Medical Devices. . . Manufacturing. . Point of Sale. . . Government. . . Financial. . . . Pro AV. . Office and Home. . . Dominant leader Major entry New focus Semiconductor focus Limited presence GSA contract No plans at this time

Major Competition u Ergotron • • • Large selection Distribution/ two-tier sales model Mission is to have Predatory Pricing Strategy Heavily promote sit-stand Total off-shore manufacturing Large selection of mount styles Slow to innovate, unable to customize Not known for service No factory-direct installation or on-site maintenance New owners

Major Competition u Humanscale • • • Office products market reputation and channel Very limited line of mounting products Slow to market with new products Attractive but high priced solutions Strong ergonomic marketing with separate keyboard and monitor Good payload Poor wire management Limited selection of mount styles for Healthcare Lacking in durability No factory-direct installation or on-site maintenance

Major Competition u GCX • Good quality products, limited line • Established name with bio-med staff in hospitals • Largest OEM provider for healthcare • High priced solutions • Poor customer service level • Reputation of being inflexible • No factory direct installation or on-site maintenance u Innovative Office Products (IOP) • Broad based product line manufacturer • Focus has been on office products market • Sell through dealer network • Not in healthcare … yet

Major Competition u AMICO • Copied GCX mounts • Sells other healthcare products • Built in Canada • Poor service reputation • Priced competitively • Strong in North and Northeast u Enovate Medical • Focus mostly on carts and cabinets • Has one primary arm configuration • Mid to upper range pricing • Stinger and Enovate Medical merged