English SOL Institute Secondary Media Literacy Strand Janet

English SOL Institute Secondary Media Literacy Strand Janet Anderson Lewis, NBCT English Faculty – Fieldale-Collinsville Middle School

Objectives • • • Overview of new media SOL Vertical alignment of concepts Media as a unit – advertising and news Media embedded into English curriculum Ideas to use with minimal adjustments 2

Secondary Media Literacy Key Points in Media Literacy • Embed Media Literacy throughout content • Pair with research to create a research “product” • Pair with persuasive/analytical reading and writing 3

Secondary Media Literacy Key Points in Media Literacy • Distinguish between fact and opinion • Identify author, audience, content, and purpose of media messages • Compare/contrast auditory, visual, and written media messages 4

Secondary Media Literacy Key Points in Media Literacy • Review media for persuasive or rhetorical devices • Provide opportunities for collaboration and use of 21 st century skills • Opportunities to write/analyze blogs, Web sites, Pod casts, wikis, etc. 5

Key Attributes • • • Authorship – Who wrote/created it? Format – medium AND elements: color, sounds, voices, etc. Audience – persons meant to see message Content – visible AND embedded Purpose – persuade, inform, entertain, sell, or combination Auditory/Visual/Written Specific 6 -9 Implied 10 -12 “Students will continue…” 6

What are the Techniques? Middle School (7 th-8 th) High School (9 th) • Name calling/innuendo • Glittering generalities • Bandwagon • Testimonials • Appeal to prestige, snobbery, plain folks • Appeal to emotions • Ad hominem • Red herring • Straw man • Begging the question • Testimonial • Ethical appeal/Ethos • Emotional appeal/Pathos • Logical appeal/Logos 7

Sample Unit Developed for English 7 8

Audience: Demographics. pdf Anticipation Guide From www. readwritethink. org 9

Examples of Persuasive Techniques – Advertising * 10

• Format • Color • Pictures • Text • Diction • Target Audience • Content: • Persuasive Techniques • Purpose 11

Political Ads • Format • Color • Pictures • Text • Diction • Target Audience • Content: • Persuasive Techniques • Purpose 12

http: //www. heathbrothers. com/ 13

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Learning Experiences • • Read Write Think video http: //www. readwritethink. org/files/resources/v ideos/plevid. flv PBS Kids activities http: //pbskids. org/dontbuyit/advertisingtricks/ Article on Analyzing Commercials http: //www. understandmedia. com/mediatheory/110 -how-to-analyze-a-televisioncommercial Create a persuasive technique scrapbook Share examples of great ads from You. Tube Commercial Analysis Handout * 15 Analyze ad campaigns: print, radio, internet, TV

Pepsi: “Live for Now” Radio ad Analyze using Triple Venn Diagram http: //www. youtube. com/pepsi 16

Lewis Ad Agency • Design an ad campaign: print/TV/radio/website • Local businesses – consider for profit and not for profit • Competing ad teams • Have students present and analyze • Examples: Wii and YMCA 17

Martinsville Bulletin 5/4/12 18

News Media • • Fact/Objectivity vs. Opinion/Subjectivity: Cannot disagree with a fact; can disagree with an opinion News vs. Editorial (Letters to the editor and/or legislators) Use of photos Perspective/Point of View 19

Podcasts and Twitter Grammar Girl podcasts http: //grammar. quickanddirtytips. com/ Create podcasts – Bluefire, Audacity, Garage Band Teju Cole on NPR http: //www. npr. org/2012/04/09/150068298/si mple-tweets-of-fate-teju-coles-condensednews 20

Incorporating Media & Research • • • RADCAB www. radcab. com (radcab-rubric-2. pdf) Multi-genre Research Project * PSA on research topic Famous speeches - MLK/Learning Styles http: //www. americanrhetoric. com/top 100 speechesall. html Presidential Inaugural Addresses http: //www. bartleby. com/124/ Truth in Campaign Advertising at NPR http: //www. npr. org/blogs/itsallpolitics/2011/11/03/141981132 /looking-for-the-truth-in-campaign-advertising-presentingmessage-machine 21

Embed Throughout Content Vocabulary • Denotation and Connotation • Group words by connotation • Word walls • Albums on i. Pads or Interactive Notebook Diction: author’s word choice/purpose 22

Embed Throughout Content Rhetorical/Syntactical devices (AP curriculum) Author’s Purpose: fiction, nonfiction, poetry, drama Character Analysis – what techniques do characters use to achieve their objectives? (Edmund/White Witch, Charles Wallace/IT, Othello/Iago) Have students “sell” a book: Novel Project * Persuasive Writing – have students consciously use specific techniques in their essays 23

Fun Examples of Great Ads http: //www. youtube. com/watch? v=Pr. Sh. Ub 4 p. U 14&safety_mode=true&pe rsist_safety_mode=1&safe=active http: //www. youtube. com/watch? v=CW 2 d. SB-a 0 D 4 http: //www. youtube. com/watch? v=GAgh 86 j 5 al. I http: //www. youtube. com/watch? v=ub_a 2 t 0 Zf. Ts http: //www. youtube. com/watch? v=R 55 e-u. HQna 0 http: //www. youtube. com/watch? v=Jt. BTUUWQN 2 Q&safety_mode=true& persist_safety_mode=1&safe=active http: //www. youtube. com/watch? v=Ug 75 di. Eyi. A 0 http: //www. youtube. com/watch? v=HUDH 7 TSQa 4 k&safety_mode=true& persist_safety_mode=1&safe=active http: //blog. musikpitch. com/2011/advertising-jingle/top-10 -advertisingjingles-of-all-time/ 24

Questions? Powerpoint will be available on the VDOE website * Handout 25

Contact Information Janet Anderson Lewis jlewis@henry. k 12. va. us 26

Disclaimer Reference within this presentation to any specific commercial or non-commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not constitute or imply an endorsement, recommendation, or favoring by the Virginia Department of Education. 27