Yummy Instant Noodles Group 1 Michael James Janno

Outline • • • Understand Yummy Instant Noodles Vision Market analysis SWOT analysis Strategy

• Slogan: Yummy instant noodles, Yummy • • • Use organic components and

Vision • Our objection: Ødomestic market: 25% Ø overseas market: 15%(china) • The main

• • The consumption of instant noodles in Taiwan is very huge, on

• The market of instant noodles have been declined for four years ØThe

Strength • • The price is cheap Flavor is plentiful The Ingredient is health

Weakness • • Lack of fame Less market share

Opportunity • • • Oversea market Prompt to appeal adult customer Commercial and poster

Threat • • The same trades Globe recession

Strategy • • • competitive weaknesses competitive capabilities strategy

Flavor • Hot and spicy curry flavor (NT 30 / per)

Ingredient • The main components of yummy instant noodles are carbohydrate, fat, and protein.

Containers & packaging • • Cup-type Bag-type

Standards • • • Heat resistance Thermal insulation Water resistance Oil resistance Resistance to

place • • Our strategy: customer can find our product in every small corner

Advertisement & Promotions • Advertisement ØCommercial Films Don’t hesitate anymore! ØNewspapers, Direct mails, Magazines

Facilities • has most professional and clean production

Product/service delivery • • convenience store on-line delivery service Our goal is to serve

Commercial Film http: //imsophialin. pixnet. net/blog

Thanks for your listening~ It’s time to eat one~~^^

Slides: 37

Download presentation

Yummy Instant Noodles Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin

Outline • • • Understand Yummy Instant Noodles Vision Market analysis SWOT analysis Strategy Product Marketing and sales Operations Financial situation

Understand Yummy Instant Noodles James

Logo • Designer: James

• Slogan: Yummy instant noodles, Yummy • • • Use organic components and new technology to reduce the percent of preservatives Concept: let customers feel safe. Main customers: women Main market: north Taiwan Key success factors: organic food

Vision Nicky

Vision • Our objection: Ødomestic market: 25% Ø overseas market: 15%(china) • The main strategy of expand the product market share

Market analysis Tina

• • The consumption of instant noodles in Taiwan is very huge, on the 12 th in the world. A variety of instant noodles in Taiwan ØJapanese instant noodles: salty Ø Korean instant noodles: spicy ØThai and Southeast Asian instant noodles : added lots of spice are also spicy. Øthe chief sales volume is Taiwan local instant noodles above 95%

• The market of instant noodles have been declined for four years ØThe domestic market of instant noodles is on the highest point in 2003 Øthe sales volume decline 1% to 2% every year • Market share rate: Ø 1. Uni-President 45% 2. Wei-Lih Food 18% 3. Vedan 15% 4. 康師傅 10% 5. Yummy 5%

SWOT analysis James, Michael

Strength • • The price is cheap Flavor is plentiful The Ingredient is health The logo is easy to remember

Weakness • • Lack of fame Less market share

Opportunity • • • Oversea market Prompt to appeal adult customer Commercial and poster to advertise

Threat • • The same trades Globe recession

Strategy Michael

Strategy • • • competitive weaknesses competitive capabilities strategy

Product Sophia Lin

Flavor • Hot and spicy curry flavor (NT 30 / per)

• Seafood flavor (NT 30 / per)

• Beef flavor (NT 30 / per)

Ingredient • The main components of yummy instant noodles are carbohydrate, fat, and protein.

Containers & packaging • • Cup-type Bag-type

Standards • • • Heat resistance Thermal insulation Water resistance Oil resistance Resistance to compression

Marketing and sales Nicky, Janno

place • • Our strategy: customer can find our product in every small corner over Taiwan. physical store Øhyper-market, convenience store, cosmetic and medicine store and grocery store • virtual store Øonline-shipping, television order

Advertisement & Promotions • Advertisement ØCommercial Films Don’t hesitate anymore! ØNewspapers, Direct mails, Magazines Just take actions to rape the chances! ØEndorsement Come on!! • Promotions ØSpecial Offer ØSpecial Bonus Points for Great Rewards

Operations Janno

Organizational structure

Facilities • has most professional and clean production

Product/service delivery • • convenience store on-line delivery service Our goal is to serve customers with the best and most convenient way. service phone number: 0800 -090 -818

Financial situation Sophia Lin

Commercial Film http: //imsophialin. pixnet. net/blog

Thanks for your listening~ It’s time to eat one~~^^