Yummy Instant Noodles Group 1 Michael James Janno
- Slides: 37
Yummy Instant Noodles Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin
Outline • • • Understand Yummy Instant Noodles Vision Market analysis SWOT analysis Strategy Product Marketing and sales Operations Financial situation
Understand Yummy Instant Noodles James
Logo • Designer: James
• Slogan: Yummy instant noodles, Yummy • • • Use organic components and new technology to reduce the percent of preservatives Concept: let customers feel safe. Main customers: women Main market: north Taiwan Key success factors: organic food
Vision Nicky
Vision • Our objection: Ødomestic market: 25% Ø overseas market: 15%(china) • The main strategy of expand the product market share
Market analysis Tina
• • The consumption of instant noodles in Taiwan is very huge, on the 12 th in the world. A variety of instant noodles in Taiwan ØJapanese instant noodles: salty Ø Korean instant noodles: spicy ØThai and Southeast Asian instant noodles : added lots of spice are also spicy. Øthe chief sales volume is Taiwan local instant noodles above 95%
• The market of instant noodles have been declined for four years ØThe domestic market of instant noodles is on the highest point in 2003 Øthe sales volume decline 1% to 2% every year • Market share rate: Ø 1. Uni-President 45% 2. Wei-Lih Food 18% 3. Vedan 15% 4. 康師傅 10% 5. Yummy 5%
SWOT analysis James, Michael
Strength • • The price is cheap Flavor is plentiful The Ingredient is health The logo is easy to remember
Weakness • • Lack of fame Less market share
Opportunity • • • Oversea market Prompt to appeal adult customer Commercial and poster to advertise
Threat • • The same trades Globe recession
Strategy Michael
Strategy • • • competitive weaknesses competitive capabilities strategy
Product Sophia Lin
Flavor • Hot and spicy curry flavor (NT 30 / per)
• Seafood flavor (NT 30 / per)
• Beef flavor (NT 30 / per)
Ingredient • The main components of yummy instant noodles are carbohydrate, fat, and protein.
Containers & packaging • • Cup-type Bag-type
Standards • • • Heat resistance Thermal insulation Water resistance Oil resistance Resistance to compression
Marketing and sales Nicky, Janno
place • • Our strategy: customer can find our product in every small corner over Taiwan. physical store Øhyper-market, convenience store, cosmetic and medicine store and grocery store • virtual store Øonline-shipping, television order
Advertisement & Promotions • Advertisement ØCommercial Films Don’t hesitate anymore! ØNewspapers, Direct mails, Magazines Just take actions to rape the chances! ØEndorsement Come on!! • Promotions ØSpecial Offer ØSpecial Bonus Points for Great Rewards
Operations Janno
Organizational structure
Facilities • has most professional and clean production
Product/service delivery • • convenience store on-line delivery service Our goal is to serve customers with the best and most convenient way. service phone number: 0800 -090 -818
Financial situation Sophia Lin
Commercial Film http: //imsophialin. pixnet. net/blog
Thanks for your listening~ It’s time to eat one~~^^
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