Why Study Rhetoric The Place of Rhetoric Studies

Why Study Rhetoric? The Place of Rhetoric Studies in Contemporary Academe and Beyond 21 -10 -2021 Dias 1

Rhetoric as an academic subject • Definition: The study of situated, purposeful communication and its quality • Builds on an ancient Greek and Latin tradition Platon ”Gorgias”, ”Faidros”: knowledge vs. empty talk Isocrates: an educational program Aristoteles ”Rhetoric”: genres: political, legal, epideictic modes of appeal: logos, ethos, pathos argumentation: enthymeme & ”Topics”, ”Poetics”, ”Ethics” • Central place in Western European intellectual tradition through the Middle Ages and in the Renaissance ”Trivium”: logic, rhetoric, grammar • Combines with modern theories on communication, and draws on theory from philosophy, sociology, literature, media studies, etc. • Result: Synthesis of theoretical and practical training in oral and written communication. 21 -10 -2021 Dias 2

Reasons to study Rhetoric 1. It’s relevant and useful Oral presentation Writing skills Administration, politics, business, teaching 2. It’s diverse and interesting History Aestethics Analysis Practical skills 3. It’s good for society Analytical and critical skills Critical practice 21 -10 -2021 Dias 3

• Rhetoric in the Danish educational system • Overview of the rhetoric program at the University of Copenhagen • Overview of academic rhetoric programs in Europe • Selected international academic fora for rhetoric scholars 21 -10 -2021 Dias 4

Rhetoric in the Danish educational system • Primary school (5 -16 years) Not formally part of the national language (Danish) curriculum, but oral presentation and process oriented writing instruction are common pedagogical tools. Argumentation is a required topic. • Secondary school (16 -19 years) An elective in high school since 2005 • Continuing education Teachers’ training colleges Universities: University of Copenhagen (since 1970) University of Aarhus (since 2003) CBS (Copenhagen Business School) 21 -10 -2021 Dias 5

The Rhetoric Program at University of Copenhagen BA program: 2 years’ full time study + one year’s elective (3 years in total) Yearly intake: 35 students (from 2014: 70 students) MA program: 2 years’ full time study, including MA thesis Yearly intake app. 20 students Ph. D. program: 3 years. Yearly intake: app. 1 student 21 -10 -2021 Dias 6

Structure of the BA program in Rhetoric at UC 1 st semester 2 nd semester 3 rd semester 4 th semester 5 th semester 6 th semester Rhetorical theory and analysis (15 ECTS) Composition and counselling (15 ECTS) Narration and oral interpretation (7. 5 ECTS) Rhetoric in Society (15 ECTS) BA Project (15 ECTS) (Elective) Speech workshop and counselling (15 ECTS) (Elective) Philosophy of Science (7. 5 ETCS) Composition, language and style (15 ECTS) 21 -10 -2021 Dias 7 Argumentation (7. 5 ECTS) Voice production (7. 5 ECTS) Rhetorical Criticism (15 ECTS)

Academic Rhetoric Programs in the Scandinavian countries Denmark: BA and MA programs in Rhetoric at University of Copenhagen BA and MA programs in Rhetoric at University of Aarhus Finland: BA and MA courses in Speech Communication at University of Jyväskylä Norway: BA program in Rhetoric at University of Oslo BA and MA in Rhetoric at University of Bergen Sweden: BA and MA program in Rhetoric at Södertörn University BA and MA courses at Lund University BA program and MA courses in Rhetoric at Örebro University 21 -10 -2021 Dias 8 BA and MA courses on rhetoric at Uppsala University

Journal: Rhetorica Scandinavica 21 -10 -2021 Dias 9

Academic Rhetoric Programs in Europe Belgium: MA in French and Romance Languages and Literatures at Université Libre de Bruxelles BA program in Rhetoric at Lessius University, Antwerp Bulgaria: MA in Rhetoric at University of Sofia Germany: MA in Speech Sciences w/Phonetics or Speech at University of Marburg BA and MA in Rhetoric at University of Tübingen 21 -10 -2021 Dias 10

Academic Rhetoric Programs in Europe, cont. Netherlands: MA in Philosophy w/Discourse and Argumentation Studies and MA in Rhetoric, Argumentation and Philosophy at University of Amsterdam BA course on classical rhetoric and rhetoric at Leiden University BA courses in rhetoric and argumentation University College Roosevelt, Middelburg (Utrecht University) Poland: MA in Rhetoric at University of Warsaw BA in Applied Rhetoric at University of Lublin UK: MA in Rhetoric at University of Central Lancashire 21 -10 -2021 Dias 11

National Communication Association The National Communication Association advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific and aesthetic inquiry. The NCA serves the scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Yearly conferences in the US. Multiple journals, e. g. Quarterly Journal of Speech, Communication Monographs 21 -10 -2021 Dias 12

Rhetoric Society of America The purposes of the Society shall be to gather from all relevant fields of study, and to disseminate among its members, current knowledge of rhetoric, broadly construed; to identify new areas within the subject of rhetoric in which research is especially needed, and to stimulate such research; to encourage experimentation in the teaching of rhetoric; to facilitate professional cooperation among its members, to organize meetings at which members may exchange findings and ideas; and to sponsor the publication of such materials dealing with rhetoric. Biannual conference in the US RSA Institute every other year Journal: Rhetoric Society Quarterly 21 -10 -2021 Dias 13

International Society for the Study of Argumentation Purpose: • to promote and improve the extent and quality of research in the field of argumentation theory and its application; • to facilitate the professional cooperation of its members; • to sponsor, organize, or support public and professional meetings in the field of argumentation; • to support or produce publications relevant to these objectives; • and to support and cooperate with individuals and organizations expressing related interests. Quatro-annual conferences in Amsterdam, The Netherlands 21 -10 -2021 Dias 14

Rhetoric Society of Europe The Rhetoric Society of Europe (RSE) is an organization for European researchers and teachers working on the art of rhetoric. The purpose of RSE is to promote and advance the research, study and teaching of rhetoric in Europe, and to facilitate professional cooperation between its members. The society provides a forum where researchers and others involved in rhetorical research and teaching can meet and exchange ideas, information and documentation about their work. Next conference (Ri. S 5): Warsaw, June 2015 21 -10 -2021 Dias 15

International Society for the History of Rhetoric The purpose of this Society is to promote the study of both theory and practice of rhetoric in all periods and languages and the relationship of rhetoric to poetics, literary theory and criticism, philosophy, politics, religion, law, and other aspects of the cultural context This is the exclusive purpose of the Society and it shall be accomplished by the Society only in a charitable manner. The Society is not concerned with the furthering of practical rhetorical skills as such. Biennial conferences around the world Journal: Rhetorica 21 -10 -2021 Dias 16

Up-coming academic Rhetoric conferences (2014) May Rhetoric Society of America (RSA) San Antonio, Texas, USA Theme: ”Border rhetorics” July International Society of the Study of Argumentation (ISSA) Amsterdam, The Netherlands Oct. Nordic Conference for Research in Rhetoric (NKRF) Lund, Sweden Theme: ”Rhetoric and knowledge” (Primarily in Scandinavian languages) Nov. National Communication Association (NCA) Chicago, USA Theme: ”The Presence of our Past(s)” 21 -10 -2021 Dias 17

So why study Rhetoric? 1. It’s relevant and useful Analysis Understanding Skills Counselling 3. It’s diverse and interesting Texts Images Cultural norms 4. It’s good for society Democracy Rhetorical agency Normativity 21 -10 -2021 Dias 18

Questions or comments? 21 -10 -2021 Dias 19

Lisa Villadsen Associate Professor of Rhetoric, Ph. D. Head of Section of Rhetoric Head of Studies Dept. of Media, Cognition and Communication University of Copenhagen lisas@hum. ku. dk 21 -10 -2021 Dias 20

Learn more: Organizations: International Society for the History of Rhetoric (ISHR) http: //ishr-web. org/aws/ISHR/pt/sp/home_page International Society for the Study of Argumentation (ISSA) http: //cf. hum. uva. nl/issa/ Ontario Society for the Study of Argumentation http: //web 2. uwindsor. ca/cpa/OSSA/index. htm National Communication Association (NCA) https: //www. natcom. org/Default. aspx Rhetoric Society of America (RSA): http: //www. rhetoricsociety. org/aws/RSA/pt/sp/home_page Rhetoric Society of Europe (RSE) http: //eusorhet. eu/ Journals: Informal Logic Communication Monographs Rhetoric Society Quarterly Rhetorica Quarterly Journal of Speech Rhetorica Scandinavica Book: Jens E. Kjeldsen & Jan Grue (eds. ) Scandianvian Studies in Rhetorica Scandinavica 1997 -2010. Retorikförlaget, 2011. ISBN 978 -91 -86093 -09 -0 21 -10 -2021 Dias 21