Visual Perception Cecilia R Aragon IEOR 170 UC

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Visual Perception Cecilia R. Aragon IEOR 170 UC Berkeley Spring 2006 IEOR 170

Visual Perception Cecilia R. Aragon IEOR 170 UC Berkeley Spring 2006 IEOR 170

Acknowledgments • Thanks to slides and publications by Pat Hanrahan, Christopher Healey, Maneesh Agrawala,

Acknowledgments • Thanks to slides and publications by Pat Hanrahan, Christopher Healey, Maneesh Agrawala, and Lawrence Anderson-Huang. Spring 2006 IEOR 170 2

Visual perception • • Structure of the Retina Preattentive Processing Detection Estimating Magnitude Change

Visual perception • • Structure of the Retina Preattentive Processing Detection Estimating Magnitude Change Blindness Multiple Attributes Gestalt Spring 2006 IEOR 170 3

Visual perception and psychophysics Psychophysics is concerned with establishing quantitative relations between physical stimulation

Visual perception and psychophysics Psychophysics is concerned with establishing quantitative relations between physical stimulation and perceptual events. Spring 2006 IEOR 170 4

Structure of the Retina Spring 2006 IEOR 170 5

Structure of the Retina Spring 2006 IEOR 170 5

Structure of the Retina • The retina is not a camera! • Network of

Structure of the Retina • The retina is not a camera! • Network of photo-receptor cells (rods and cones) and their connections [Anderson-Huang, L. http: //www. physics. utoledo. edu/~lsa/ _color/18_retina. htm] Spring 2006 IEOR 170 6

Photo-transduction • When a photon enters a receptor cell (e. g. a rod or

Photo-transduction • When a photon enters a receptor cell (e. g. a rod or cone), it is absorbed by a molecule called 11 cis-retinal and converted to trans form. • The different shape causes it to ultimately reduce the electrical conductivity of the photo-receptor cell. [Anderson-Huang, L. http: //www. physics. utoledo. edu/~lsa/_color/18_retina. htm] Spring 2006 IEOR 170 7

Electric currents from photo-receptors • Photo-receptors generate an electrical current in the dark. •

Electric currents from photo-receptors • Photo-receptors generate an electrical current in the dark. • Light shuts off the current. • Each doubling of light causes roughly the same reduction of current (3 pico. Amps for cones, 6 for rods). • Rods more sensitive, recover more slowly. • Cones recover faster, overshoot. • Geometrical response in scaling laws of perception. Spring 2006 [Anderson-Huang, L. http: //www. physics. utoledo. edu/~lsa/_color/18_retina. htm] IEOR 170 8

Preattentive Processing Spring 2006 IEOR 170

Preattentive Processing Spring 2006 IEOR 170

How many 5’s? 385720939823728196837293827 382912358383492730122894839 909020102032893759273091428 938309762965817431869241024 [Slide adapted from Joanna Mc. Grenere http:

How many 5’s? 385720939823728196837293827 382912358383492730122894839 909020102032893759273091428 938309762965817431869241024 [Slide adapted from Joanna Mc. Grenere http: //www. cs. ubc. ca/~joanna/ ] Spring 2006 IEOR 170 10

How many 5’s? 385720939823728196837293827 382912358383492730122894839 909020102032893759273091428 938309762965817431869241024 Spring 2006 IEOR 170 11

How many 5’s? 385720939823728196837293827 382912358383492730122894839 909020102032893759273091428 938309762965817431869241024 Spring 2006 IEOR 170 11

Preattentive Processing • Certain basic visual properties are detected immediately by low-level visual system

Preattentive Processing • Certain basic visual properties are detected immediately by low-level visual system • “Pop-out” vs. serial search • Tasks that can be performed in less than 200 to 250 milliseconds on a complex display • Eye movements take at least 200 msec to initiate Spring 2006 IEOR 170 12

Color (hue) is preattentive • Detection of red circle in group of blue circles

Color (hue) is preattentive • Detection of red circle in group of blue circles is preattentive [image from Healey 2005] Spring 2006 IEOR 170 13

Form (curvature) is preattentive • Curved form “pops out” of display [image from Healey

Form (curvature) is preattentive • Curved form “pops out” of display [image from Healey 2005] Spring 2006 IEOR 170 14

Conjunction of attributes • Conjunction target generally cannot be detected preattentively (red circle in

Conjunction of attributes • Conjunction target generally cannot be detected preattentively (red circle in sea of red square and blue circle distractors) [image from Healey 2005] Spring 2006 IEOR 170 15

Healey applet on preattentive processing http: //www. csc. ncsu. edu/faculty/healey/PP/index. html Spring 2006 IEOR

Healey applet on preattentive processing http: //www. csc. ncsu. edu/faculty/healey/PP/index. html Spring 2006 IEOR 170 16

Preattentive Visual Features line orientation length width size curvature number terminators intersection Spring 2006

Preattentive Visual Features line orientation length width size curvature number terminators intersection Spring 2006 closure color (hue) intensity flicker direction of motion stereoscopic depth 3 D depth cues IEOR 170 17

Cockpit dials • Detection of a slanted line in a sea of vertical lines

Cockpit dials • Detection of a slanted line in a sea of vertical lines is preattentive Spring 2006 IEOR 170 18

Detection Spring 2006 IEOR 170 19

Detection Spring 2006 IEOR 170 19

Just-Noticeable Difference • Which is brighter? Spring 2006 IEOR 170 20

Just-Noticeable Difference • Which is brighter? Spring 2006 IEOR 170 20

Just-Noticeable Difference • Which is brighter? (130, 130) Spring 2006 (140, 140) IEOR 170

Just-Noticeable Difference • Which is brighter? (130, 130) Spring 2006 (140, 140) IEOR 170 21

Weber’s Law • In the 1830’s, Weber made measurements of the justnoticeable differences (JNDs)

Weber’s Law • In the 1830’s, Weber made measurements of the justnoticeable differences (JNDs) in the perception of weight and other sensations. • He found that for a range of stimuli, the ratio of the JND ΔS to the initial stimulus S was relatively constant: ΔS / S = k Spring 2006 IEOR 170 22

Weber’s Law • Ratios more important than magnitude in stimulus detection • For example:

Weber’s Law • Ratios more important than magnitude in stimulus detection • For example: we detect the presence of a change from 100 cm to 101 cm with the same probability as we detect the presence of a change from 1 to 1. 01 cm, even though the discrepancy is 1 cm in the first case and only. 01 cm in the second. Spring 2006 IEOR 170 23

Weber’s Law • Most continuous variations in magnitude are perceived as discrete steps •

Weber’s Law • Most continuous variations in magnitude are perceived as discrete steps • Examples: contour maps, font sizes Spring 2006 IEOR 170 24

Estimating Magnitude Spring 2006 IEOR 170 25

Estimating Magnitude Spring 2006 IEOR 170 25

Stevens’ Power Law • Compare area of circles: Spring 2006 IEOR 170 26

Stevens’ Power Law • Compare area of circles: Spring 2006 IEOR 170 26

Stevens’ Power Law s(x) = axb s is the sensation x is the intensity

Stevens’ Power Law s(x) = axb s is the sensation x is the intensity of the attribute a is a multiplicative constant b is the power b > 1: overestimate b < 1: underestimate Spring 2006 [graph from Wilkinson 99] IEOR 170 27

Stevens’ Power Law [Stevens 1961] Spring 2006 IEOR 170 28

Stevens’ Power Law [Stevens 1961] Spring 2006 IEOR 170 28

Stevens’ Power Law Experimental results for b: Length Area Volume . 9 to 1.

Stevens’ Power Law Experimental results for b: Length Area Volume . 9 to 1. 1. 6 to. 9. 5 to. 8 Heuristic: b ~ 1/sqrt(dimensionality) Spring 2006 IEOR 170 29

Stevens’ Power Law • Apparent magnitude scaling [Cartography: Thematic Map Design, p. 170, Dent,

Stevens’ Power Law • Apparent magnitude scaling [Cartography: Thematic Map Design, p. 170, Dent, 96] S = 0. 98 A 0. 87 [J. J. Flannery, The relative effectiveness of some graduated point symbols in the presentation of quantitative data, Canadian Geographer, 8(2), pp. 96 -109, 1971] [slide from Pat Hanrahan] Spring 2006 IEOR 170 30

Relative Magnitude Estimation Most accurate Position (common) scale Position (non-aligned) scale Length Slope Angle

Relative Magnitude Estimation Most accurate Position (common) scale Position (non-aligned) scale Length Slope Angle Least accurate Spring 2006 Area Volume Color (hue/saturation/value) IEOR 170 31

Change Blindness Spring 2006 IEOR 170 32

Change Blindness Spring 2006 IEOR 170 32

Change Blindness • An interruption in what is being seen causes us to miss

Change Blindness • An interruption in what is being seen causes us to miss significant changes that occur in the scene during the interruption. • Demo from Ron Rensink: http: //www. psych. ubc. ca/~rensink/flicker/ Spring 2006 IEOR 170 33

Possible Causes of Change Blindness [Simons, D. J. (2000), Current approaches to change blindness,

Possible Causes of Change Blindness [Simons, D. J. (2000), Current approaches to change blindness, Visual Cognition, 7, 1 -16. ] Spring 2006 IEOR 170 34

Multiple Visual Attributes Spring 2006 IEOR 170 35

Multiple Visual Attributes Spring 2006 IEOR 170 35

The Game of Set • • Color Symbol Number Shading A set is 3

The Game of Set • • Color Symbol Number Shading A set is 3 cards such that each feature is EITHER the same on each card OR is different on each card. [Set applet by Adrien Treuille, http: //www. cs. washington. edu/homes/treuille/resc/set/] Spring 2006 IEOR 170 36

Multiple Visual Attributes • Integral vs. separable · Integral dimensions · two or more

Multiple Visual Attributes • Integral vs. separable · Integral dimensions · two or more attributes of an object are perceived holistically (e. g. width and height of rectangle). · Separable dimensions · judged separately, or through analytic processing (e. g. diameter and color of ball). • Separable dimensions are orthogonal. • For example, position is highly separable from color. In contrast, red and green hue perceptions tend to interfere with each other. Spring 2006 IEOR 170 37

Integral vs. Separable Dimensions Integral Separable [Ware 2000] Spring 2006 IEOR 170 38

Integral vs. Separable Dimensions Integral Separable [Ware 2000] Spring 2006 IEOR 170 38

Gestalt Spring 2006 IEOR 170 39

Gestalt Spring 2006 IEOR 170 39

Gestalt Principles • • • figure/ground proximity similarity symmetry connectedness continuity closure common fate

Gestalt Principles • • • figure/ground proximity similarity symmetry connectedness continuity closure common fate transparency Spring 2006 IEOR 170 40

Examples Proximity Connectedness [from Ware 2004] Figure/Ground [http: //www. aber. ac. uk/media/Modules/MC 10220/visper 07.

Examples Proximity Connectedness [from Ware 2004] Figure/Ground [http: //www. aber. ac. uk/media/Modules/MC 10220/visper 07. html] Spring 2006 IEOR 170 41

Conclusion · What is currently known about visual perception can aid the design process.

Conclusion · What is currently known about visual perception can aid the design process. · Understanding low-level mechanisms of the visual processing system and using that knowledge can result in improved displays. Spring 2006 IEOR 170 42