The Pudding Factory and Creative Industries David Inden

The Pudding. Factory and Creative Industries David Inden: - construction engineer and entrepreneur (consultancy) - core bussines: spatial economy consultancy (real estate) new area’s and regeneration - main clients: governments, project developers - Puddingfactory Union: secretary of the board - Silver. Room Incubator: chairman of the board - COAR Foundation: secretary of the board (laboratry for experimental urban development) Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries The Pudding. Factory Facts: - founded in 2001, rebuild in 2002, 2005 - 2500 sqm mixed company building - regulated 70% New Media and ICT: broad discription - today: Creative Industries - housing >40 companies and >80 people - Added Value 2007: 3, 3 mio EUR - Total added vulue since 2002: 13, 0 mio EUR Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Concept: Culture & Arts Knowledge & Education Commerce & Profit Pudding Factory Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Every job CI creates another job outside CI Dutch studies TNO for OBR (City Development Department Rotterdam) Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries A great business example: Sound. Base (soundstudio) Director: Renger Koning First to move in the cluster development. Soundclips, compositions, soundscapes and samples for Internet, Radio, Television, Film Pricewinning company worldwide: example: New York Festivals! Silver Medal, categorie: 'Best soundtrack & mix' 2008 (client: Phillips) Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Example of international export product: soundlabel. com Sound library sold via the internet, example: Pianoattack: used in Hollywood filmproduction. (story of the english landlord) Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries International network (clients, projects, exchange): - London - Berlin - Oldenburg/ Bremen - Hamburg - Brussel - Paris - Lille - Rennes - Zurich - Milan - Moscow - New York - Los Angeles - Singapore - Johannesburg Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries What makes a cluster-development work: - story´s and examples: to learn and to enjoy - idea´s: inventions, products, services, concepts - workspace: nice and functional office´s/workspace - workforce: motivated and capable co-workers - knowledge: actual and effictive: content-wise company-wise, market-wise - finance: investors, cash-flow solutions - legal: contract-issues, patents, liability, ensurance etc. Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries There is an unlimited list of resources to think up… Many of these are very reachable and affordable within the dutch system A brief look at the history of the puddingfactory adressing some of these issues. Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2001: a relatively big group of media and arts companies organised themselves into the Media Initiative Groningen (MIG): 400 – 500 people and started the lobby for an idea for a cluster building creative industries were not recognized at that time The city was impressed by the lobby and looking for opportunities Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2002: The city offered and old archive building from the 1930´s to the MIG and proposed a partly city-owned developer would develop it (SIG Realestate) The MIG together with the city organised EU funding and some citybudget to cover some investments (35%) for rebuilding the house. Already 1 st users move in. Negotiations about rentlevels and free space between the MIG and SIG Realestate begin Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Still 2002: Negotiatians about rentlevels and free space are ‘lost’ by the MIG, resulting in: - almost no free/ public space (meeting place) - a much higher rentlevel then expected but still some below the market price - no rent-level differentiation in order to create an incubation function Rebuilding starts with basic functions and after that on a user-needed base. Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2003: The Pudding. Factory opens its doors and a Union is formed to guard the concept of the house (creative industries). Many new users move in and start to do their own buildin program. The developer does not understand the needs or the users want a lower rent. Standard build in solution is not accepted. Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2004: The ment-to-be public meeting place is still not rented out. Developer is also stuck with some 350 sqm which is not rented out. A new rent-level is negotiated and the Silver. Room incubator for creative industries is started. Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2004: Silver. Room incubator: easy-in, easy-out; -basic facilities; -low-rentlevel; -small spaces; -good entrepreneurial environment - no additional facilities Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2004: Silver. Room incubator: Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2005: Public meeting place is developed with some (30%) extra fund by the province governement and on a commercial base (pub, conferences, parties). Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries 2007: The house is sold twice in 2007, above market value. Unnescesary, wrong-used or illegal state funding? Rent is going up. Still no collective front desk (>150. 000 sqm? ) Incubator is running ok. Meeting place is struggeling for survival. Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Value-ing humans as a resource? Trowing money, programs and support at them? Dont enforce. Free time (Google) and free (intermediate) space … (Stimulate random encounters between people and ideas, cooperation) Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Media Community the Pudding. Factory

The Pudding. Factory and Creative Industries Media Community the Pudding. Factory