Social Media Marketing MORE Marci Walton Associate Director

Social Media, Marketing, & MORE Marci Walton Associate Director of Residence Life

Who’s In the Room? ● ● Name Organization What role do you play with social media or marketing? What are the account handles for your club?

Marketing Tools

Who do you want at events?

Standards and Policies ● ● Student Org Promotion Policies Promotion Places Xavier Brand Use Xavier Brand Standards

Help with Promo!

Promo Help ● Complementary colors ● Find the best font ○ Da. Font ○ 1001 fonts ○ What. The. Font ● Block. Posters ● Recite. This ● CANVA!

Sign in to Canva. com ● Email: waltonm 1@xavier. edu ● Password: Ignatius

Social Media

Social Media Best Practices ● ● ● Authentic voice Regular posts Storyteller versus billboard Not constantly asking for things Interactive and engaging Timely and relevant

Social Media Best Practices ● ● ● Engage with other accounts Appropriate use of humor, gifs, memes, etc. Tag/mention other accounts, clubs, and offices! Get to the point, people have short attention spans Inclusive and in alignment with Xavier mission

Social Media and ADA Requirements ● Screen reader use ● Visual content paired with captions ● Use thread feature for Twitter posts

Engaging Photos

Engaging Photography ● ● Make people feel like they are there Can be used for future promotions Reflects the voice of the organization Engage the Rule of Thirds

Rule of Thirds

Rule of Thirds

Rule of Thirds

Rule of Thirds

Rule of Thirds

Rule of Thirds Practice!

Hootsuite: Your new best friend. . .

Remind: Meet your other new best friend. . .

Accounts to Follow Office/Organization Instagram Twitter Student Affairs @xustudentaffairs @Dave. Johnson. XU Student Involvement @xuinvolvement Residence Life @Xavier. Res. Life Rec Sports @Xavier. Rec. Sports Student Wellness @xuwellbeing @XUHealth. Wellness Diversity & Inclusion @xucdi @Xavier. CDI Faith & Justice @xucfj @Dorothy. Day. CFJ Club Sports @xuclubsports @XUClub. Sports

#Lifeat. XU