SEO and SEA Search engine optimization and Search
- Slides: 19
SEO and SEA Search engine optimization and Search engine advertising Wesley Lacroix 0791467. IBK
SEO • These days every business has a website
SEO • And every business wants to score top results in the Google ranking
SEO • But how to achieve these top results?
SEO • How Google works…
SEO • How to use this…?
SEO • Start by finding out which keywords are searched for most
SEO • After that, the design! No Flash! Instead just use pictures. Give a name to every picture by using the keywords you have found. Make sure the URL you are using, mentions your top product/ service. Make sure the source code of the website mentions these products/ services as well. • Use a “high ranked keyword” to name every page. • Use these keywords several times in the title and text, placed on the page. • Start linkbuilding by using the keywords • •
SEO For Example…
SEO 1. Make sure the URL you are using, mentions your top product/ service. – In the best case you have a keyword mentioned in the URL
SEO 2. Use a high ranked keyword to name every page
SEO 3. No Flash, instead just use pictures. And give a name to every picture by using the high ranked keywords.
SEO 4. Make sure the source code of the website mentions these products/ services as well. Title: Meta description: Meta keywords
SEO 5. Start with linkbuilding
SEA • Set up your google Ad. Words account
SEO and SEA • And score top results!
SEO and SEA • Thank you for your attention