SEARCH ENGINE OPTIMIZATION SECURITY MAINTENANCE SEO Notes Search

SEARCH ENGINE OPTIMIZATION, SECURITY, MAINTENANCE

SEO Notes

Search Engine Optimization

What are search engines looking for? Content: theme, titles, text Performance: Are the links working? Does your site load quickly? Authority: Does your site appear to be a valid source of information? User Experience: navigation, visual appeal, safety, bounce rate (visitors who don’t click on anything on your site)

What AREN’T search engines looking for? Keyword Overuse (stuffing) Purchased links vs natural link building Poor user experience

Know your business model Clearly understand why you have a website and the purpose of the website

Keep your social media consistent

Domain Names Be consistent Keywords in Domain Name

Optimize Your Site for All Viewers Mobile, Tablet Be careful about being too media rich

Meta Data Title tags Meta descriptions Make it specific to the page

Maintenance

Website Maintenance Update weekly Check for broken links Remove outdated information Add new product information, delete old Company News

Website Maintenance Tasks Back up your website Monitor outages Check Domain registration Test website download speed Check Links Google Analytics Search Engine Results Reputation management – what are others saying about you?

Website Security

Web Server and Web Site Security You may use a web server to host your site Be vigilant about security Firewalls Set up tight permissions (don’t let “everyone in the company” have access to the server) Keep code up to date Conduct Web Site Security Audits

Warm Up: Please take a few minutes to review for the quiz on SEO, Maintenance and Security Today: True/False Quiz on SEO, Maintenance and Security